Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.

Data is everywhere. There is no way to stop, deny or avoid it. Big Data is the next economic revolution. After the triumphant success of the Internet, the capabilities of managers to use the endless and steadily increasing amount of data will split companies into those who know what they do, and those who just guess. There will only be winners or losers. Managers need to understand that we are on the verge of a new economic era. The more they listen and learn, the higher the chance to win ...

This audiobook is narrated by a digital voice.Start-ups bring fresh energy, bold ideas, and slick user interfaces to hotel technology. But what’s behind the scenes?In this episode, Michael Toedt breaks down the hidden risks and real opportunities hoteliers and IT managers should consider before partnering with a tech start-up. From integration issues to security gaps and legal pitfalls, you'll learn how to make smart, forward-looking decisions — without losing your edge.