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Publicity Push
How to Build and Sustain a Media Profile
2013
EN
The Publicity Push is designed for the publicity novice and for those who want to self-manage their media activities. The book guides the reader through the communication process, explains how to design effective publicity programs, analyses what makes a newsworthy story, demonstrates how to write a media release, discusses the importance of developing professional relationships with the media and how to manage in a crisis. Ideal for the small business operator, the arts practiti...
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Mindfulness Made Easy
Be more mindful in your daily life
2015
EN
Mindful meditation has been around for thousands of years, and is used by top therapists as a highly effective way of overcoming anxiety, depression and a number of other emotional difficulties. It has also caught the popular imagination as a wonderful way of living in the moment and increasing one's enjoyment of life.If you are suffering from low moods, feeling anxious, or just want to learn an amazing technique for gaining control of your mind and feelings, this book is a clear a...
Quick Presentations in English
For Business & Research Presentations
2014
EN
A New System to Learn public speaking: Quick Presentations in English breaks a presentation into five main parts to make learning easy and fast. Hundreds of sample sentences are included for each stage of the presentation, making it easy to practice. This book can help anyone overcome his/her fear of making professional presentations. Through a structured approach, presentations are easy to learn and teach with this guide. With many years of experience, Professor Warden mak...
The Art of Positive Communication
Theory and Practice
2013
EN
How we communicate with each other matters greatly. Our identity, our friendships and marriages, our families, and our culture are the product of how we speak to one another. Our words affect our hopes and dreams, as well as those of our children. We insult, complain, or criticize. We compliment, offer support, and inspire. These are choices that take place in the crevices of our most private and public conversations with others.This book bridges communication theory and practice to...
The Sounds of Spoken English
A Manual of Ear Training for English Students (4th edition)
2014
EN
As the title of this book is ambitious, and the sub-title may not suffice to indicate its limitations, it is well to warn the reader that he will find no exhaustive treatment of English speech sounds. That would have required knowledge greater than mine, and more space than was at my disposal. The little book is an attempt to gain fellow-workers in a field which is unduly neglected, yet full of promise. Fascinating indeed are the problems afforded by the speech of those around us; perplexi...
Deviant Women
Cultural, Linguistic and Literary Approaches to Narratives of Femininity
2014
EN
This multidisciplinary collection of articles illuminates the ways in which the concept of female deviance is represented, appropriated, re-inscribed and refigured in a wide range of texts across time, cultures and genres. Such a choice of variety shows that representations of deviance accommodate meaning-making spaces and possibilities for resistance in different socio-cultural and literary contexts. The construct of the deviant woman is analysed from literary, sociolinguistic and histori...
2014
EN
Este volumen recoge varios estudios que reflejan las últimas tendencias en la investigación lingüística teórica y aplicada desde diversas perspectivas enmarcadas en las distintas subdisciplinas lingüísticas, a saber: Análisis del discurso, Sintaxis, Semántica, Lingüística de corpus o Pragmática, entre otras. Ofrece, por tanto, un panorama de la investigación lingüística actual y pone de manifiesto la heterogeneidad dentro de este ámbito del saber. Esta obra contiene trabajos en inglés y en...
2015
EN
This book focuses on values and valuation in the State of the Union addresses delivered by the former U.S. President George W. Bush. What values are invoked in the speeches? How are these values constructed? How can they be classified? How are particular construals of values conducive to the actions the speaker wants to legitimize? Drawing on Critical Discourse Studies, the book examines pragmalinguistic tools applied in political legitimization, such as proximization, metaphor or assertio...
Lost in the Eurofog: The Textual Fit of Translated Law
Second Revised Edition
2017
EN
The book is one of the few in-depth investigations into the nature of EU legal translation and its impact on national legal languages. It is also the first attempt to characterise EU Polish, a language of supranational law and a hybrid variant of legal Polish emerging via translation. The book applies Chesterman's concept of textual fit, that is how translations differ from non-translations, to demonstrate empirically on large corpora how the Polish eurolect departs from the conventions of...
Communication Audit in Globally Integrated R«U38»D Project Teams
A Linguistic Perspective
2016
EN
Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and l...
- Series -
- Blokehead Easy Study Guide
2015
EN
Basics of Public SpeakingReferred to as oratory or oration, public speaking is the delivery or performance of a structured or themed speech or presentation in which the objective is to inform, entertain, influence, or motivate a live group of audience. The speech is usually delivered by a single person, a main speaker, but guest speakers may participate in the presentation as necessary. Grab The Easy Study Guide now!
- Book 5 -
- Interfaces
2017
EN
The book presents the issue of impoliteness in media discourse found in television debates, films and computer-mediated communication. The phenomenon is viewed from different theoretical perspectives, namely prosody studies, corpus linguistics, media studies and audiovisual translation, neo-Gricean approaches, reception-oriented investigations and context-bound interpretations. Authors from ten different countries – Sweden, USA, Norway, New Zealand, Mexico, Georgia, France, Poland, India, ...











