Language and Hegemony in Gramsci introduces Gramsci’s social and political thought through his writings on language. It shows how his focus on language illuminates his central ideas such as hegemony, organic and traditional intellectuals, passive revolution, civil society and subalternity. Peter Ives explores Gramsci’s concern with language from his university studies in linguistics to his last prison notebook. Hegemony has been seen as Gramsci’s most important contribution, but without kn...

This anthology brings together key articles translated into English for the first time from Italian debates concerning Antonio Gramsci's writings on language and translation as central to his entire social and political thought. It includes recent scholarship by Italian, German and English-speaking scholars providing important contributions to debates concerning culture, language, Marxism, post-Marxism, and identity as well as the many fields in which Gramsci's notion of hegemony has been ...

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed ov...

This revised edition of Deborah Tannen's first discourse analysis book, Conversational Style--first published in 1984--presents an approach to analyzing conversation that later became the hallmark and foundation of her extensive body of work in discourse analysis, including the monograph Talking Voices, as well as her well-known popular books You Just Don't Understand, That's Not What I Meant!, and Talking from 9 to 5, among others. Carefully examining the discou...

This is the first book to examine the discourse of reality television. Chapters provide rigorous case studies of the discourse practices that characterise a wide range of generic and linguistic/cultural contexts, including dating shows in China and Spain, docudramas in Argentina and New Zealand, and talent shows in the UK and USA.

This book brings together cutting edge work by Brazilian researchers on multilingualism in Brazil for an English-speaking readership in one comprehensive volume. Divided into five sections, each with its own introduction, tying together the themes of the book, the volume charts a course for a new sociolinguistics of multilingualism, challenging long-held perceptions about a monolingual Brazil by exploring the different policies, language resources, ideologies and social identities that hav...

This book presents an alternative paradigm in understanding and appreciating World Englishes (WEs) in the wake of globalization and its accompanying shifting priorities in many dimensions of modern life, including the emergence of the English language as the dominant lingua franca (ELF). Chew argues that history is a theatre for the realization of lingua francas, offering a model that shows the present as derived from the past and as a bearer of future possibility, the understanding of whi...

This book uses the experiences and conversations of Black British women as a lens to examine the impact of discourses surrounding Black beauty shame. Black beauty shame exists within racialized societies which situate white beauty as iconic, and as a result produce Black ‘ugliness’ as a counterpoint. At the same time, Black Nationalist discourses present Black-white ‘mixed race’ women as bodies out of place within the Black community. In the examples analysed within the book, women disiden...

These in-depth case studies provide novel insights in to the fast-changing language situation in multilingual China, and how it changes the meanings of language identity and language learning. This linguistic ethnographic study of language attitudes and identities in contemporary China in the era of multilingualism provides a comprehensive and critical review of the state of the art in the field of language-attitude research, and situates attitudes towards Chinese regional dialects in thei...

Whilst earlier studies of language planning and of standardisation have tended to study macro processes, this volume is in line with more recent work aimed at bridging the macro and the micro levels by examining how the two interact and influence each other. It covers seven countries and deals with a range of sociolinguistic constellations.

This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense.This is a comprehensive volume that brings ...

This volume examines the connection between socio-economic class and bilingual practices, a previously under-researched area, through looking at differences in bilingual settings that are classified as "immigrant" or "elite" and are thus linked to socio-economic class categories. Fuller chooses for this examination bilingual pre-teen children in Germany and the U.S. in order to demonstrate how local identities are embedded in a wider social world and how ideologies and identities both prod...