In Growing Up Guggenheim, Peter Lawson-Johnston—a Guggenheim himself, and the board president who oversaw the transformation of the renowned museum from a local New York institution to a global art venture—shares a personal memoir that includes intimate portraits of the five people principally responsible for the entire Guggenheim art legacy.In addition to first-hand biographical accounts of his grandfather Solomon Guggenheim (the museum's founder), his cousin Harry (Solomo...

Transform Your Party Equipment Into Profitable VenturesIn an era where celebrations and gatherings are bigger than ever, the event rental business is burgeoning with potential. Discover how you can capitalize on this thriving industry with Inflatables to Income: The Ultimate Guide to Event Rentals, a comprehensive and insightful guide for aspiring entrepreneurs and seasoned business owners alike.Delve into the fascinating world of event rentals, where excitement meets oppor...

Transform relationship strain and daily stress into unshakeable resilience with actionable emotional intelligence tools. When work anxiety spikes or family tensions rise, it is easy to feel overwhelmed, shut down, or lash out. This gentle, grounded audio guide bypasses abstract psychology to deliver practical, everyday strategies that calm your nervous system instantly.Perfect for your morning commute or an evening reset, these listening sessions empower you to navigate conflicts w...

Erik Larson, New York Times bestselling author of Devil in the White City, delivers a remarkable story set during Hitler’s rise to power.The time is 1933, the place, Berlin, when William E. Dodd becomes America’s first ambassador to Hitler’s Nazi Germany in a year that proved to be a turning point in history.A mild-mannered professor from Chicago, Dodd brings along his wife, son, and flamboyant daughter, Martha. At first Martha is entranced...

Your customers have come a long waysince Value-Added Selling was publishedtwenty-five years ago. More knowledgeable,proactive, and price conscious, they regularlyscour the Internet for low prices andhave come to expect much more for eachdollar they spend.Now, Tom Reilly has updated his salesclassic to address a marketplace where slashingdeals has become the standard response tobuyers’ addictions to bargain-basement prices.Used to great success for more than twodecades and ...

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for...

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves...

The key difference between a highly successful organization and one that just merely reaches its quarterly goals--most of the time--might very well be how they address performance reviews.Are they just a perfunctory, annual “check-off,” with no other goal than to justify salary increases, or does the organization truly know how to manage and measure its employees’ performances to best impact a company’s bottom line?In The Performance Appraisal Tool Kit

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more of...

The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the b...

As the president of a major sales company and experienced sales management trainer, author William Miller provides sales managers a proven method for successfully managing both sales processes and salespeople.Packed with specific, field-tested techniques, ProActive Sales Management teaches you how to:motivate a sales team;get your sales team to prospect and qualify;create a proactive sales culture;effectively coa...

Get the business results you want by creating and executing a solid plan!One simple thing usually makes the difference between business success and failure: a well-laid plan. Whether you want to enact a long-term strategic initiative or set short-term revenue targets, Manager’s Guide to Business Planning provides the tools and techniques for developing a workable plan everyone will support. You’ll learn how to:Measure successPriorit...