The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service cost. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on...

This book explores the groundbreaking potential of CRISPR/Cas9 gene-editing technology in revolutionizing cancer treatment. This collection of chapters delves into the application of CRISPR/Cas9 across a variety of cancers, including lung, breast, brain, gastric, pancreatic, colorectal, liver, prostate, bladder, cervical, ovarian, and bone cancers. Each chapter provides an in-depth analysis of how CRISPR/Cas9 can target and modify cancerous cells at the genetic level, offering the potentia...

Keyboard of the FutureDesigned for comfort. Engineered for speed. A frequency-based, ergonomically optimised solution for human–computer interaction.This book unveils the Data Entry Device for Computers (DED), a transformative keyboard design that aligns digital input with the human anatomy.The DED replaces the legacy QWERTY layout, a 19th-century keyboard designed in the 1870s, intended to slow down typists to match the limitations of mechanical typewriters of the ...

What if healing your childhood could transform your present reality?This book offers a roadmap to rediscovering the power within your inner child.Childhood can evoke a range of emotions in us. Emotions include love, joy, shame, guilt, feelings of being unloved, abandoned, vulnerable, and doubt. Due to the negative emotions and experiences, we may never open up or discuss specific situations we faced as children. To find answers and solutions to our childhood and present-day...

Alcohol Fuels in Advanced Combustion Strategy Mode Diesel Engines investigates the utilization of alcohol-based fuels in diesel engines with specific emphasis on advanced combustion modes, including homogeneous charge compression ignition (HCCI), premixed charge compression ignition (PCCI), partially premixed compression ignition (PPCI), and dual fuel reactivity-controlled compression ignition (RCCI).Exploring the application of wavelet power spectrum analysis, the book de...

This book aims to provide a comprehensive exploration of three critical processes involved in cell death and survival, each playing a unique role in cancer development, progression, and treatment. Autophagy, apoptosis, and ferroptosis are distinct yet interconnected pathways that regulate cellular homeostasis and response to stress. In the context of oncology, these processes are of paramount importance. Cancer cells often manipulate autophagy and apoptosis to their advantage, evading deat...

Track, branch, merge, and manage code revisions with Git, the free and open source distributed version control system. Through a series of step-by-step tutorials, this practical guide quickly takes you from Git fundamentals to advanced techniques, and provides friendly yet rigorous advice for navigating Git's many functions. You'll learn how to work with everything from small to very large projects with speed and efficiency.In this third edition, authors Prem Kumar Ponuthorai and J...

This book comprises select papers presented at the conference on Technology Innovation in Mechanical Engineering (TIME-2021). The book discusses the latest innovation and advanced research in the diverse field of Mechanical Engineering such as materials, manufacturing processes, evaluation of materials properties for the application in automotive, aerospace, marine, locomotive and energy sectors. The topics covered include advanced metal forming, Energy Efficient systems, Material Characte...

Prem Kumar C takes the reader on this maiden journey into the realm of bipolar illness, drawing parallels between it and allied disorders along a continuum and yet within the confines of the web of its spectrum. Practical insights into its identification by anecdotal experiences make for better discernment of, as well as a tactical approach to, this entity.Being his debut foray into self-publishing for this edition, Prem Kumar C covered the core areas needed to understand bipolar d...

This book presents an innovative approach to gender, nationalism, and the relations between them, and analyses the broader social base of Hindu nationalist organisation to understand the growth of 'Hindutva', or Hindu nationalism, in India.Arguing that Hindu nationalist thought and predilections emerge out of, and, in turn, feed, pre-existing gendered tendencies, the author presents the new concept of 'masculine hegemony', specifically Brahmanical masculine hegemony. The book offer...

Enter the world of rapid web application development. This gentle introduction to Play covers all you need to know: it carefully introduces the background concepts before diving into examples, making learning Play 2 enjoyable (it includes the latest Play framework version 2.8).Introducing Play Framework is crisp, up-to-the-point, and full of valuable information. You will find chapters covering the basics of Play, the sbt build system, the Ebean ORM, web services using Pla...

This book illustrates basic principles, along with the development of the advanced algorithms, to realize smart robotic systems. It speaks to strategies by which a robot (manipulators, mobile robot, quadrotor) can learn its own kinematics and dynamics from data. In this context, two major issues have been dealt with; namely, stability of the systems and experimental validations. Learning algorithms and techniques as covered in this book easily extend to other robotic systems as well. The b...