Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-...

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.Bringing together insig...

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while ...

This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) factors, modes of entry, export-import strategies, marketing-mix strategies, and organizational d...

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the ...

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and ...

The Comedy Of Careers: A Maha Manager’s 21 poetically illustrated work misadventures. Picture a beautiful morning, the sun glowing as you happily do yoga with a huge smile on your face. The peaceful air feels calm and refreshing. Suddenly, your phone beeps with an email. It's from HR. Confused, you check it. It's that dreadful news: Mass Layoffs. Your world just turned upside down. All you feel is confusion, hurt, anger, betrayal. But, deep down you know life must and will go on. You get r...

For far too long, disadvantaged students in urban environments have believed the fallacy that academic success is unattainable. Why? The unfortunate answer is that too many urban school systems preemptively declare underperforming students to be failures, a practice that fosters dysfunctional classrooms that fail to motivate, engage, and inspire students to succeed.In Create Success!, Kadhir Rajagopal, affectionately known as Dr. Raja to his students, outlines his no-holds...

This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation.Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality b...

This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the success of firms. The authors explore the causes and effects and challenges associated with the management of inclusive businesses.Divided in to six sections, this edited work includes twenty one chapters that examine the inclusive business philosophy, the social dynamics of managing inc...

Diagnostic and Therapeutic Applications of Exosomes in Cancer evaluates the potential of exosome content manipulation in the development of novel therapeutics. In recent years, exosomes, the small vesicles produced by all cell types, have been identified as contributors to cancer growth and metastasis. However, due to their unique biophysical properties, they are also being tested for use in therapeutic design and delivery, as well as in diagnostics. This book presents a comprehensive anal...

This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of...