Among the most challenging tasks any leader faces are communicating to various audiences how to change behaviors to limit risks, address crises, and change the way an organization operates—especially as they relate to scientific and technical issues. Executives, managers, and public officials deal with multiple audiences—employees, boards, and the public–who may have competing perspectives or lack an understanding of technical or scientific issues affecting them.Narrati...

Managerial Communication and the Brain takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way, including communicating with various audiences and in a variety of situations managers and leaders face regularly.The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific ...

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develop...

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.This book provides case studies to illustrate communication fail...

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general adver...

Within the framework of New Literacy Studies, Dirk Remley presents a historical study of how technical communication practices at a World War II arsenal sponsored literacy within the community in which it operated from 1940 to 1960 and contemporary implications of similar forms of sponsorship. The Training within Industry (TWI) methods developed by the U.S. government and industry at that time included multimodal literate practices, particularly combinations of visual, oral, experiential, ...

Go beyond traditional paper-and-pencil tests!The Common Core State Standards clearly define the skills students need for success in college and the 21st century workplace. The question is, how can you measure student mastery of skills like creativity, problem solving, and use of technology? Laura Greenstein demonstrates how teachers can teach and assess 21st century skills using authentic learning experiences and rigorous, varied assessment strategies. Bas...

Does the TOEFL iBT seem like a difficult test to you, especially to get a high score?Well, the TOEFL is actually not as difficult as what most people say.So, how can you obtain a high score on the TOEFL iBT?Learn how to CORRECTLY identify and answer every question in the test.The TOEFL iBT High Score System is a preparation system which contains only the information you need, to go into the TOEFL knowing exactly how to identify and answer every question with...

The ultimate handbook for designers, students, even educators, The Pocket Universal Methods of Design is armed with 100 principles of design knowledge to keep your team sharp.This handy, pocket-version of the Universal Methods of Design provides the same thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. A...

In this "important, alarming" (New York Times) book, see why so many American students are falling behind in their reading skills while others around the world excel.The way we teach reading is not working, and it cannot continue. We have largely abandoned phonics-based reading instruction, despite research that supports its importance for word recognition. Rather than treating Black English as a valid dialect and recognizing that speaking one dialect can ...

This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB.

Learn everything you need to know to implement an integrated system of assessment and grading. The author details the specific benefits of formative assessment. He explains how to design and interpret three different types of formative assessments, how to track student progress, and how to assign meaningful grades. Detailed examples bring each concept to life, and chapter exercises reinforce the content.