Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy."Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growin...

**“ExxonMobil has met its match in Coll, an elegant writer and dogged reporter . . . extraordinary . . . monumental.” —The Washington Post“Fascinating . . . Private Empire is a book meticulously prepared as if for trial . . . a compelling and elucidatory work.” —BloombergFrom the Pulitzer Prize-winning and bestselling author of Ghost Wars and The Achilles Trap, an extraordinary exposé of Big Oil. Includes a profile of current Sec...

A groundbreaking narrative of how an elite group of men transformed the American economy and government, dictated foreign and domestic policy, and shaped world history.Culled from original presidential archival documents, All the Presidents' Bankers delivers an explosive account of the hundred-year interdependence between the White House and Wall Street that transcends a simple analysis of money driving politics-or greed driving bankers.Nomi Prins ushers us into th...

Southern Africa was once regarded as a worthless jumble of British colonies, Boer republics, and African chiefdoms, a troublesome region of little interest to the outside world. But then prospectors chanced upon the world's richest deposits of diamonds and gold, setting off a titanic struggle between the British and the Boers for control of the land. The result was the costliest, bloodiest, and most humiliating war that Britain had waged in nearly a century, and the devastation of the Boer...

Casebooks in business history are designed to instruct students in classrooms and boardrooms about the evolution of business management. The first casebook for the study of business history in a Canadian context, Joseph E. Martin's text will help students, both in the classroom and the boardroom, understand the Canadian economy and guide them in making sound decisions and contributing to a healthy, growing economy.Thirteen original case studies from the mid-nineteenth to the twenty...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.When it comes to business, some people seem to forget all about ethics. Explore why people behave the way they do in business, and how this...

The James Beard Award–winning food writer serves up "a quirky and rewarding exploration of a 'very real time, place, product, and person'" ( TriQuarterly).Among the most recognizable corporate icons, only one was ever a real person: Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving "finger lickin' good" chicken to more than twe...

With the extraordinary investigative acumen and sensitive narrative skills that informed her best-selling Little Gloria . . . Happy at Last, Barbara Goldsmith now gives us the most sensational case of a contested will in American history—weaving a hypnotic tale of vast wealth and moral corruption.When J. Seward Johnson, the pharmaceutical heir, died in 1983 at the age of eighty-seven, his six children (each of whom was already in possession of an immense fortune) were outr...

Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook’s growing pains, stumbles, and reinventions.You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Golia...

THE NEW YORK TIMES BESTSELLER!How one tenacious company found the drive to succeed--on a global scaleIn the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for ...

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate.Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of crea...

The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequencesLouis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America’s most powerful financiers by his side.Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American instit...