This volume covers many diverse topics related in varying degrees to mathematics in mind including the mathematical and topological structures of thought and communication. It examines mathematics in mind from the perspective of the spiral, cyclic and hyperlinked structures of the human mind in terms of its language, its thoughts and its various modes of communication in science, philosophy, literature and the arts including a chapter devoted to the spiral structure of the thought of Marsh...

This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan’s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan’s thought in this area, and to provide methodological grounding for future media ecology research, the book runs the gamut, from contributions that directly support McLuhan’s ...

Originally written in the late 1970s, this book was untouched for more than 35 years. McLuhan passed away before it went to press, but Logan always intended to finish it. Even though much has changed in the three decades since work on the project was halted, many of the points that McLuhan and Logan made in the era of ‘electric media’ are highly cogent in the era of ‘digital media.’Looking at the future of the library from the perspective of McLuhan’s original vision, Logan has care...

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.»...

McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan’s body of work. The first argues that despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan’s GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its cont...

McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan’s body of work. The first argues that despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan’s GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its cont...

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marsh...

The ability to communicate through language is such a fundamental part of human existence that we often take it for granted, rarely considering how sophisticated the process is by which we understand and make ourselves understood. In The Extended Mind, acclaimed author Robert K. Logan examines the origin, emergence, and co-evolution of language, the human mind, and culture.Building on his previous study, The Sixth Language (2000) and making use of emergence theory...

Edited by Richard Grusin of the Center for 21st Century Studies, this is the first book to name and characterize—and therefore consolidate—a wide array of current critical, theoretical, and philosophical approaches to the humanities and social sciences under the concept of the nonhuman turn. Each of these approaches is engaged in decentering the human in favor of a concern for the nonhuman, understood by contributors in a variety of ways—in terms of animals, affectivity, bodies, materialit...

New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies.The authors introduce a wide variety of topics including: how to define the characteristics of n...

Why we complain about communication overload even as we seek new ways to communicate.Our workdays are so filled with emails, instant messaging, and RSS feeds that we complain that there's not enough time to get our actual work done. At home, we are besieged by telephone calls on landlines and cell phones, the beeps that signal text messages, and work emails on our BlackBerrys. It's too much, we cry (or type) as we update our Facebook pages, compose a blog ...

Humanesis critically examines central strains of posthumanism, searching out biases in the ways that human–technology coupling is explained. Specifically, it interrogates three approaches taken by posthumanist discourse: scientific, humanist, and organismic. David Cecchetto’s investigations reveal how each perspective continues to hold on to elements of the humanist tradition that it is ostensibly mobilized against. His study frontally desublimates the previously unseen presumptio...