Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of mark...

What if the greatest threat isn’t losing your memories… but remembering the wrong ones?After twenty-two years in the Air Force, Major David Blaze retires carrying more than a backpack into California’s High Sierra. He’s carrying the weight of a promise he never got to keep, the loss of a friend he couldn’t save, and the unsettling question of who he is when the mission is over.The John Muir Trail is supposed to be a fresh start.Instead, it becomes something far strang...

The HR Answer Book is an easy-to-use problem solver for managers and human resources professionals struggling to adapt to new workplace challenges.Corporate executive Shawn Smith and author Rebecca Mazin address more than 200 of the most common employer questions relating to job functions such as recruitment and hiring, discipline, downsizing, compensation and benefits, training, and employee relations.As a result, the book equips you with the indu...

Whether it's interviewing for a job, evaluating employee performance, setting goals for the future, or keeping customers happy, the Perfect Phrases series has the tools for precise, effective business communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides:Ways to enhance customer service in any businessDialogues and scripts to practice interactions with customers or ...

Career changes are becoming common among professionals in recent years. Many physicians may want to change direction, but often do not know whether it is the right thing to do or if pursuing a career outside of clinical practice would achieve their professional goals. Doctors have the training and education to contribute to society in many beneficial ways in addition to traditional clinical practice. Yet, there is no formal mapped-out route for doctors who want to pursue alternative career...

Prove the financial value of your programs—so funders can’t say no“Not measuring the impact of leadership development is like dieting without weighing-in. This outstanding book offers a very logical and practical approach to measuring the impact of leadership development.”—Dave Ulrich, Professor, University of Michigan, Ross School of Business, and partner, The RBL Group“This book explains many of the reasons why current lea...

Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology.Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new data sources, new technology architectures and models, and new methods to analyze an a...

During the past decade, employee turnover has become a very serious problem for organizations. Managing retention and keeping the turnover rate below target and industry norms is one of the most challenging issues facing business. All indications point toward the issue compounding in the future and, even as economic times change, turnover will continue to be an important issue for most job groups. Yet despite these facts employee turnover continues to be the most unappreciated and underval...

Strong leaders are essential to business success, which makes leadership development a business imperative in today’s competitive environment. Leaders are needed that can do more than manage - leaders are needed that can make a business great. In addition, there is increasing pressure on organizations to demonstrate the wise investment of development dollars. This requires the effective use of leadership development methods, as well as the ability to demonstrate the success of those method...

"This book is an insightful, well-balanced, stimulating SCM Strategy book that clearly tells managers, consultants, as well as educators that the SCM concept is not a fad but a must strategy to gain competitive advantage in today′s dynamic global market place. There are three major strengths. First, it is an unprecedented interdisciplinary SCM strategy book that explains how companies obtain, maintain, and even enhance competitive advantages based upon a well-laid SCM strategy. Second,...

EVERY DAY WE ARE INSPIRED by the countless ways our clients engage in philanthropic work. It in our great honor to respond to your interest. Just as weve been honored to have helped many for profit, and non-profit organizations in California raise hundreds of thousands of dollars a year in funding support towards funding goals since our founding in Program Year 2000.The achievement is not ours to claim, of course. As thoughtful guides and counselors in your granting campaign, our r...

Congratulations on deciding to become a massage therapist! This is one of the most appreciated professions because of the satisfaction you will deliver to others. Massage therapists are high in demand no matter where you live, and the need is only growing with time.More and more people are realizing the true benefits of incorporating regular massages in their routines, thus making it part of their lifestyles. Not only are you guaranteed a lucrative career as a therapist, the jobs a...