Most dance production books are written from the perspective of a production manager or designer, focusing on the technical aspects of a traditional dance production.Producing Dance takes a unique path—one that includes the voice of the choreographer and dancer in the journey to performance.In doing so, the authors support the process of the entire creative team and cover all aspects of a production. They put those aspects in the context of real-world application, ...

The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise.The rules have changed. The American Dream is no longer the "corner office." It's a successful lifestyle business you can run from your home, the beach, or wherever you desire. In this book, lifestyle entrepreneurship expert Scott Fox teaches weary corporat...

You don't have to starve to be an artist. Build a career doing what you love.In this practical guide book, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond.• Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more• This art and business book will equip you with the tool...

Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand...

An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love.How to Sell Your Art Online shows any artist...

The Most Widely Used Manual For Aspiring And Veteran Stage Managers - Now Revised and ExpandedThe next best thing to shadowing a Broadway stage manager, this detailed, behind-the-scenes book as been brought completely up to date. First published in 1991, it is widely used and has been lauded as the most comprehensive, educational book on stage management available. From preproduction planning and first rehersals to opening night and final strike, all the essentials of the professio...

The Artist’s Guide to Grant Writing is designed to transform readers from starving artists fumbling to get by into working artists who confidently tap into all the resources at their disposal. Written in an engaging and down-to-earth tone, this comprehensive guide includes time-tested strategies, anecdotes from successful grant writers, and tips from grant officers and fundraising specialists. The book is targeted at both professional and aspiring writers, performers, and visual a...

This revised and expanded edition of the definitive crafter's business book covers everything from product development to social media marketing.Crafters looking to turn their hobby into a profession can rely on the tried and true advice in Craft, Inc. An author, entrepreneur, and multidisciplinary creative, Meg Mateo Ilasco offers guidance on everything from developing products and sourcing materials to writing a business plan and paying taxes.With all-new s...

A comprehensive guide for both emerging and mid-career artists to pursue a career in the visual arts.Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.Each chap...

A practical career guide for creatively inclined job seekers of all ages, with tips and counsel on how to use your independent and innovative talents and passions to make money, express yourself, and find a job you love.This new edition of the popular guide for individuals seeking work that suits their unique skills has been completely revised and updated to reflect the freedom offered by the new work order, delve more deeply into freelancing as a career, explore s...

Turbocharge your marketing efforts with the powerful FUSE! strategyThe Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor.“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional ...

IN-DEPTH EBOOK GUIDE TO THE BEST SOCIAL MEDIA PRACTICES FOR HOTELS: Find inspiration for your hotelsocial media campaign by reading HOTELS’ Best Social Media Practices Guide, which features more than 60 successful brand and property social media campaigns mini-case studies, including Four Seasons, Hilton, Marriott and more. Inside details on how to pull off an effective campaign, including strategy, tactics and labor used and ROI.