Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:* case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before...

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a c...

The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector. Prominent among those is the whole area of marketing. This work takes a broad approach to the marketing process, highlighting some of the challenges that health-care managers and medical ...

For nearly forty years, The law of the sea has been regarded as an authoritative and standard work on the subject, combining detailed analysis and relevant, practical examples with a clear and engaging style. Completely revised and updated, this new edition will be a vital resource for anyone with an interest in maritime affairs.The book provides a rigorous analysis of the 1982 UN Convention on the Law of the Sea and the many other legal instruments that regulate human act...

A definitive and refreshingly readable new translation of Thucydides’s History of the Peloponnesian War, paired with a brilliant introduction on how to read and understand ThucydidesThucydides called his work a “possession for all time,” and his History of the Peloponnesian War has been essential reading for generals and politicians for centuries.Robin Waterfield’s translation of Thucydides’s sweeping narrative vividly depicts the events o...

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’Professor Keith Fletcher, Director of Education, The...

A new beginning…?Dynamic city surgeon Poppy is at the top of her game—and can't believe she's been sent to work in a rural outback town! Her colleague, brooding emergency doctor Matt, seems to thrive on the small-town solitude, but Poppy knows he's hiding from something and she's determined to draw him out of his shell and make him face his secrets…•After a traumatic accident leaves her with amnesia, emergency doctor Saffi is trying to rebuild her lif...

Harlequin Medical Romance brings you a collection of three new titles, available now! Enjoy these stories packed with pulse-racing romance and heart-racing medical drama.This Harlequin Medical Romance box set includes:THE REUNION OF A LIFETIMEby Fiona LoweGP Lauren Fuller hasn’t seen Charlie Ainsworth in twelve years… But now he’s back, is it too late for happy-ever-after?TEMPTED BY THE BROODING SURGEONby Rob...

Prevent Strategy is a collection of work from practitioners – youth workers and the police – and academics researching Prevent. This book examines overcoming the stigma attached to Prevent being implicitly racist, problems related to the section 26 duty, training staff on Prevent, creating safe spaces to have open discussions, problems regarding extremists’ online activity, and the law surrounding freedom of expression.Since its introduction, the UK’s Prevent strategy has ...

M&B brings you the very best Medical Romances of 2015 in twelve lovely romances to renew your faith in life – and love! This wonderful collection includes:How to Find a Man in Five Dates by Tina BeckettA Date with Her Valentine Doc by Melanie MilburneBaby Twins to Bind Them by Carol MarinelliMeant-To-Be Family by Marion LennoxTempted by Her Italian Surgeon by Louisa GeorgeHer Greek ...

Disaster strikes, transforming cities and towns into graveyards and wastelands in a matter of minutes. But help is on its way: news channels and social media relay the information to all corners of the globe in real-time, mobilising hundreds of people and organisations to aid. Yet, with standard relief packages regardless of the location, and a lack of effort taken to match volunteers' skills with tasks, just how effective are we at helping others?Many people want to do good, but they like...