Tourism and Hospitality Management – A Modern Fusion of Sectors assess the evolving landscape of global tourism, highlighting how tradition and innovation intersect to shape new forms of travel and hospitality. Through interdisciplinary perspectives, this collection explores emerging trends such as digital detox tourism, virtual reality in guest experiences, robotic technologies in kitchens, and the growth of e-tourism across regions like India, Sri Lanka, Bangladesh, and Turkey. The book ...

Tourism and Hospitality Management A Modern Fusion of Sectors assess the evolving landscape of global tourism, highlighting how tradition and innovation intersect to shape new forms of travel and hospitality. Through interdisciplinary perspectives, this collection explores emerging trends such as digital detox tourism, virtual reality in guest experiences, robotic technologies in kitchens, and the growth of e-tourism across regions like India, Sri Lanka, Bangladesh, and Turkey.The ...

An emerging concept in tourism, smart tourism is the integration of smart technology and tourism for seamless, personalized, and sustainable travel experience. This new volume, Smart Tourism: Managing Technological Revolution in the Tourism Industry, delves into the realm of smart tourism and explores how advances in technology is shaping the landscape of travel and hospitality.This book unravels the complexities of smart tourism, examining the integration of artificial in...

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformati...

Tourism is a huge economic driver for most countries, and for some parts of the world it is their main source of income. Despite this economic strength, tourism can be a fragile and volatile industry, as recent natural disasters and pandemics have shown. Regenerative tourism was founded on building better; with the philosophy that better tourism is possible, regenerative tourism emphasizes the innovative nature of resources, services, and systems.The Role of Artificial Intellig...

This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour.It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on th...

This book envisions the future of tourism in an economy that is largely automated. ‘Robonomics’ is the term given to this economic system that relies on robots, artificial intelligence and automation technologies for the production of goods and delivery of services instead of human labour. The volume examines the unique technological, socioeconomic and political situation that such an economy will create, and reflects on how tourism is then produced, consumed and paid for. The chapters exp...

This book critically explores research and development on the smart sustainable city, emphasizing the tension and association between smartness and sustainability, both as a concept and as a phenomenon in a Nordic context.Worldwide, increasing urbanization and its related challenges, along with urgent environmental issues, have sped up the international interest for smart, sustainable cities as a concept that could increase the efficiency of services, minimize environmental impacts...

This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also takes a future-focused approach and looks at and how the technologies of metaverse tourism...

This edited collection explores the intersection of tourism and entrepreneurship in the virtual metaverse environment. It examines how entrepreneurs can create, manage, and profit from virtual tourism ventures in a digital space and highlights key technologies, such as virtual reality (VR), augmented reality (AR), and blockchain. Highlighting both local and global challenges to the sector, including the need to navigate digital disruptions, foster international collaboration, and adapt to ...

Sustainable Tourism: Entrepreneurial Trends, Opportunities, and Strategic Insights offers a powerful look into the experiences of entrepreneurs at the forefront of sustainable tourism. Through an engaging collection of case studies, the book highlights innovative business models that are transforming tourism in rural and urban settings alike. Readers will explore how tourism entrepreneurs are addressing environmental challenges, promoting local economies, and creating sustainable ...

The travel and hospitality industry in the 21st century cannot be conceived, planned, advertised, run, or researched without the use of digital technology and innovation. Sustainable development in this sector cannot be achieved without considering the Fourth Industrial Revolution. The use of technology not only enhances the industry's profitability but also helps it to respond effectively to pressing global sustainability issues such as pandemics, climate change, energy crises, workforce ...