Need advice on growing your lawn care business? Don't have eight hours to read a lengthy Ebook with enough fluff to fill your mattress? You have arrived at the correct place then. I'll cut right to the chase and forgo any lengthy stories that may be entertaining, but won't help you double your income anytime soon. These quick-hitting tips will help you increase your income, guaranteed. And if you take action on enough of the tips, you just may double or even triple ...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sens...

Whether you've created a website already or are planning to create one soon, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer. Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic and do more business. Search engine optimization techniques focus on increasing the organic, or natural, traffi...

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.Illustrated throughout with case studies from both successful and failed campaigns,***Understanding Social Media***democratizes knowledge of social media and promotes best practice, answ...

Marketing Your Massage Business is a manual of very practical ideas for building business and increasing clientele. Written by a successful massage therapist for other dedicated massage therapists who seek success in the profession, this work is a distillation of years of experience with the marketing aspects of developing and sustaining a successful independent massage practice.When Laura Lander graduated from massage school in 1997, she, like many other newly licensed massage the...

If you want to double (even triple) the money you make from your sales letters... even if you're brand new to copywriting, and struggle with it now... then this short book show you exactly how.The name of the book is: Crypto Copywriting SecretsAnd it contains a very simple way of writing sales letters used by one of the world's top copywriters, whose ads have collectively helped earn millions of dollars in sales. It shows you exactly how to go from total "newbie" to writing...

This e-book will teach you techniques to increase your followers on Instagram and make money from several different sources doing so. Results are not guaranteed. It does take time and dedication in the beginning but following some or even better all steps will help increase traffic to your page. So bring an open mind focused on your success!!

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual communit...

One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us.The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and marketing transformed the way the powerful communicate with the rest of us. A century later, the tools are more sophisticated than ever, the onslaught more relentless.In Culture as ...

This guide will appeal to the lawn lover and groundsman alike. It is illustrated with black and white photographs. Contents Include: Introduction; Turf Grasses; Preparation of the Soil before Seeding or Sodding; Sowing down a Lawn; Preparing a Lawn from Sods; The Maintenance of Lawns; Turf for Bowls, Golf and other Sports; Developments in Tools and Machines. This book contains classic material dating back to the 1900s and before. The content has been carefully selected for its interest and...