Lighting Design Beyond Theatre provides a step-by-step design process for live event lighting outside of traditional theatre, dance, and opera, including concerts and tours, awards shows, sporting events, benefits, comedy shows, corporate events, fashion shows, political events, and more.This book introduces the origins and history of live events, establishes a shared practice for lighting designers working in live event design, compares and contrasts where lighting design...

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or mark...

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times •

**From the #1 New York Times bestselling co-author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hit–from films and music to art and design.“Enthralling—full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off**." —Adam GrantNothing “goes viral.” If you think a popular movie, song, or app came out of nowhere...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and lucrative-impre...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media...

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surge...

A unique guide to creativity from Questlove—inspirations, stories, and lessons on how to live your best creative life—Named a Most Anticipated Book of the Year by: Esquire , PopSugar , The Huffington Post , Buzzfeed , and Publishers Weekly"...

Get ready for the ultimate crash course in communicating and solving problems through simple pictures.Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories.Today, after so many years when speaking and writing dominated, we're back in another highly visual age. ...

OVER 30,000 COPIES SOLDIt’s a terrible feeling.To know you have a gift for the world.But to be utterly paralyzed every time you try to discover what that gift is.Stop procrastinating and start creating!In The Heart to Start, blogger, podcaster, and award-winning designer David Kadavy takes you on his journey from Nebraska-based cubicle dweller to jet-setting bestselling author, show...

Executives from The Second City—the world’s premier comedy theater and school of improvisation—reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses.For more than fifty years, The Second City comedy theater in Chicago has been a training ground for some of the best comic minds in the industry—including John Belushi, Bill Murray, Gilda Radner, Mike Myers, Steve Carell, Stephen Colbert, ...

An Inc. Magazine Best Business Book of the yearAn Entrepreneur's Handbook Best Business Book of the yearA leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. War...