If you don't tell your story well, who will?If you're like most writers, artists, musicians, solopreneurs, and other creatives, you love making things. But you dread marketing.Marketing feels hard- like complete guesswork-because no one has ever helped you define your brand. Without a clear brand, marketing is like trying to build a house without a foundation. In a swamp. With alligators.Branding is about much more than logos or taglines. I...

Discover how to create what your heart longs to make.Whether you see yourself as creative or not, deep down everyone has a God-given longing to make something that matters-a work of art, a business, a project, a home, a life.This books shows you how.The Creative Wild: Get Unstuck, Create More Adventurously reveals a way of creating-and living-in a more adventurous manner, even if you don't think of yourself as adventurous or creative. It re...

Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful,...

HARNESS THE POWER OF HOLLYWOOD STORYTELLING MAGIC Renowned Hollywood story expert Michael Hauge’s Six Step Success Story formula gives your potential clients and buyers the emotional experience of success—and will move them to take action.

Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone's using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind...

The great-great-grandson of Emily Post carries on her well-mannered tradition with netiquette rules for social media, online dating, work, and more.For generations of Americans, the Emily Post Institute is the authoritative source on how to behave with confidence and tact. Manners in a Digital World is its up-to-the-minute, straight-talking guide that tackles how we should act when using a digital device or when online. As communication technologies change...

USA Today Bestseller: A top social media strategist explores how human connection drives success.Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands....

The world’s smartest people use these secrets to 10x their success and make more money—and you can, too!Do you wish you knew the unwritten rules to being a successful writer—you know, the things that no one will ever tell you?Mental models are the unwritten rules of success.Used in fields like science, engineering, and economics, mental models have guided important people for centuries...It's only in the last few decades that these secrets h...

What’s your story?The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and ...

Called the Bible of Public speaking, Knockout Presentations is a "seminar in a book" that reduces fear and gives speakers the steps to craft and deliver a talk that will make them a knockout on the platform! It's the next best thing to having Diane DiResta there to teach in person. DiResta provides all the fundamentals without the fluff. Speakers learn what confidence looks like, sounds like, and how to speak the language of confidence, reduce preparation time, craft a compelling ...

Are you ready to start a world-class Substack?Are you interested in building your mailing list or paid subscriptions on a platform that gets great organic reach?Are you struggling to get noticed in a sea of other publications?Then How to Build a World Class Substack is perfect for you.Written by USA Today bestselling author Russell Nohelty and Substack expert Claire Venus, this comprehensive guide dives deep into the strategies and technique...

Discover the unspoken rules for career success with this definitive guide to getting hired and getting ahead in any industry, from the creator of the viral Problematic Career Cheat Codes trend.If you've ever felt like the rules of getting ahead at work were written for someone else, or like you're constantly working twice as hard for half the recognition, this is the book for you.Whether you're focusing on negotiating your first salary or just trying to sta...