Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. ...

Sixteen-year-old Steve McKee watched his father die of a heart attack on the couch in their TV room. A lifelong smoker and workaholic, John McKee had been floored by a heart attack five years earlier. The McKee clan-perhaps including a demoralized John himself-had long been waiting for the other shoe to drop. At age fifty-two, Steve McKee learned that he was his father's son more than he had ever hoped-he, too, has serious cardiovascular disease. Haunted by his father's seeming surrender t...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards ...

The New York Times bestselling guide to the lifesaving diet that can both prevent and help reverse the effects of heart diseaseBased on the groundbreaking results of his twenty-year nutritional study, Prevent and Reverse Heart Disease by Dr. Caldwell Esselstyn illustrates that a plant-based, oil-free diet can not only prevent the progression of heart disease but can also reverse its effects. Dr. Esselstyn is an internationally known surgeon, resea...

**Take control of your cholesterol without using drugs! Renowned nutrition and fitness expert Dr. Janet Brill presents a comprehensive, holistic ten-step plan to lowering your LDL so you can reduce the risk of heart disease, stroke, and more.“The simple, consistent, and inexpensive lifestyle therapy outlined in Dr. Brill’s Cholesterol Down Plan could be the most important investment you make in your future health.”—Jennifer H. Mieres, M.D., from the foreword**If you are one...

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strateg...

The definitive, ten-step lifestyle plan for lowering blood pressure quickly and naturally, from a renowned expert in cardiovascular disease preventionIf you have high blood pressure, you’re not alone: nearly a third of adult Americans—over a hundred million people—have been diagnosed with hypertension, and another quarter are well on their way. Yet a whopping 56 percent of diagnosed patients do not have it under control. The good news? Hypertension is easi...

A 30-day plan for combating the serious health threat of silent inflammation from the #1 New York Times–bestselling author of The Zone.Heart disease is the #1 killer of Americans.Cancer is the #1 fear of Americans.Dementia is the #1 concern of Americans.What do these devastating illnesses have in common? All three have been linked to silent inflammation, a condition that occurs when the body's natural...

The DASH diet (Dietary Approaches to Stop Hypertension) is a dietary pattern promoted by the U.S.-based National Heart, Lung, and Blood Institute (part of the National Institutes of Health, an agency of the United States Department of Health and Human Services) to prevent and control hypertension. The DASH diet is rich in fruits, vegetables, whole grains, and low-fat dairy foods; includes meat, fish, poultry, nuts and beans; and is limited in sugar-sweetened foods and beverages, red meat, ...

**The long-awaited cookbook companion to the revolutionary New York Times bestseller Prevent and Reverse Heart Disease.“I hope you'll treat yourself to one of these recipes and just open that door. I guarantee you won't close it!"—Samuel L. Jackson**Hundreds of thousands of readers have been inspired to turn their lives around by Dr. Caldwell B. Esselstyn’s Jr.’s bestseller, Prevent and Reverse Heart Disease. The plant-based nutrition plan ...

The Dash Diet: A Beginner's Guide - Tips, Recipes, 7-Day Meal Plan to Lower Blood Pressure, and Getting HealthyThe recent studies show that blood pressure (development of hypertension) may be lowered with the help of simple diets and reducing sodium (salt) intake, besides, the ration of special diets promotes to lower effectively the arterial pressure that had already been raised.The DASH diet can lower blood pressure and can further reduce blood pressure. That is why peopl...

The seventeen day diet allows a person to lose weight quickly and at the same time keep it off. The diet was created in cycles in order to change foods around so that a person does not eat the same foods all the time therefor they don't get tired of eating the same foods. The diet also allows things like alcohol and carbohydrates that are normally forbidden on other diets. The diet is broken down into four simple parts that make it easy to follow and allow maximum weight loss. The four par...