This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

"A compelling case for transforming how research methods are taught to undergraduate students of political science." — London School of Economics Review of BooksEach year, tens of thousands of students who are interested in politics go through a rite of passage: they take a course in research methods. Many find the subject to be boring or confusing, and with good reason. Most of the standard books on research methods fail to highlight the most important con...

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections...

Public Opinion is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book also serves as a provocative starting point for the discussion of citizen moods, political participati...

Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of p...

As the number of women in the U.S. Senate grows, so does the number of citizens represented by women senators. At the same time, gender remains a key factor in senators’ communications to constituents as well as in news media portrayals of senators. Focusing on 32 male and female senators during the 2006 congressional election year, Kim L. Fridkin and Patrick J. Kenney examine in detail senators’ official websites, several thousand press releases and local news stories, and surveys of 18,0...

Whether their slogan is “compassionate conservatism” or “hawkish liberalism,” political parties have always sought to expand their electoral coalitions by making minor adjustments to their public image. How do voters respond to these, often short-term, campaign appeals? Race, Republicans, and the Return of the Party of Lincoln is Tasha Philpot’s insightful study of how parties use racial images to shape and reshape the way citizens perceive them.“Philpot has produced a tim...

This text starts by explaining the fundamental goal of good political science research—the ability to answer interesting and important questions by generating valid inferences about political phenomena. Before the text even discusses the process of developing a research question, the authors introduce the reader to what it means to make an inference and the different challenges that social scientists face when confronting this task. Only with this ultimate goal in mind will students be abl...

A clear and comprehensive framework for bridging the widening gap between theorists and empiricists in social scienceThe credibility revolution, with its emphasis on empirical methods for causal inference, has led to concerns among scholars that the canonical questions about politics and society are being neglected because they are no longer deemed answerable. Theory and Credibility stakes out an opposing view—presenting a new vision of how, working togeth...

Every school board adopts a unique governing style which affects the way the district is managed. This book identifies some of those styles and examines their potential impact on district administration, and ultimately on student achievement. The book also clarifies the role of school boards in unequivocal terms, discusses board-superintendent relations, and offers several recommendations and critical takeaways for education stakeholders. The authors doctoral research which gave rise to th...

As recently as the early 1970s, the news media was one of the most respected institutions in the United States. Yet by the 1990s, this trust had all but evaporated. Why has confidence in the press declined so dramatically over the past 40 years? And has this change shaped the public's political behavior? This book examines waning public trust in the institutional news media within the context of the American political system and looks at how this lack of confidence has altered the ways peo...

African American voters are a key demographic to the modern Democratic base, and conventional wisdom has it that there is political cost to racialized "dog whistles," especially for Democratic candidates. However, politicians from both parties and from all racial backgrounds continually appeal to negative racial attitudes for political gain.Challenging what we think we know about race and politics, LaFleur Stephens-Dougan argues that candidates across the racial and political spectr...