Whether you are a residential or commercial HVAC technician, have years of experience or are just starting your career, you will enjoy the benefits of taking a fresh new walk through HVAC systems—and hearing a relatable, funny story or two.HVAC technicians are good at what they do. They can hear the sound of a good compressor and read a flame. They know the sights, sounds, and smells of an HVAC system. This work strives to move this understanding to the next level.As HVAC technicia...

If you have designs for wonderful machines in mind, but aren’t sure how to turn your ideas into real, engineered products that can be manufactured, marketed, and used, this book is for you. Engineering professor and veteran maker Tom Ask helps you integrate mechanical engineering concepts into your creative design process by presenting them in a rigorous but largely nonmathematical format.Through mind stories and images, this book provides you with a firm grounding in material mech...

Reeds Marine Surveying is aimed at students of marine surveying, professional marine surveyors, boatyard operators and technically-minded boat owners, and covers the latest marine surveying technology, including analysis of the mechanical behaviour of materials, failure analysis, stress concentration, fatigue and fracture, corrosion, wood-damaging organisms, polymer chemistry, and the composition and characteristics of common plastics, metal, alloys and composite materials.

Referring back to the early 2000s, this book traces the development of podcasting from a “do-it-yourself” medium by amateurs into its current environment, where a wide variety of individuals, organizations, and platforms operate in an increasingly crowded and competitive market.Through original case studies of shows and platforms including "The Daily" and Spotify, the authors explore the processes and effects of commercialization, platformization, and datafication in the industry. ...

Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation...

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience.

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships.This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social m...

This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media.Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proa...

Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regul...

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream – in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres.Hashtags are deictic, indexical – yet what they po...

Award-winning in its first edition, this book is an essential guide to the use of technology in flexible and distance learning, weighing up the pros and cons of different media. Fully updated, this second edition:examines criteria and guidelines for the design and delivery of effective teaching, using modern learning technologiesfocuses on the use of the Internet for distance and flexible educationconsiders the design and use of emerging technologies such ...

Data Journalism and the Regeneration of News traces the emergence of data journalism through a scholarly lens. It reveals the growth of data journalism as a subspecialty, cultivated and sustained by an increasing number of professional identities, tools and technologies, educational opportunities and new forms of collaboration and computational thinking.The authors base their analysis on five years of in-depth field research, largely in Canada, an example of a mature media system. ...