This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making....

The foundational and go-to book for anyone who does training in the talent development field.A must have for trainers... Telling Ain't Training is an essential book for all learning and development professionals. When the first edition of Telling Ain't Training was published in 2002, its practical, learner-focused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and an...

An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise intr...

The ultimate handbook for designers, students, even educators, The Pocket Universal Methods of Design is armed with 100 principles of design knowledge to keep your team sharp.This handy, pocket-version of the Universal Methods of Design provides the same thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. A...

Psychometric testing just got easierWe can measure how tall someone is, how strong they are or how fast they can run. But is it also possible to evaluate an individual's character traits, how they think and how they mightreact in a given situation? With psychometric tests, we can.Most people feel some trepidation at just the thought of taking a psychometric test. These tests can also be a source of anxiety for those who have never administered them before. I...

Inspired by the surge of online courses during the COVID 19 pandemic, researcher and educational innovator Stephen M. Kosslyn offers a treasure trove of active learning principles and activities to bring online courses alive.Whether your course is synchronous (e.g., live with Zoom) or asynchronous (e.g., using video content on Canvas), Active Learning Online will inject your new or existing course with all the benefits of active learning: your course will ...

Teams that engage in designing, using, and responding to common formative assessments are more knowledgeable about their own standards, more assessment literate, and able to develop more strategies for helping all students learn. In this conversational guide, the authors offer tools, templates, and protocols to incorporate common formative assessments into the practices of a PLC to monitor and enhance student learning

This book is a straightforward, no-nonsense guide to a research method that can be used by educators to increase student learning, student self-esteem, and quality of school life in the classroom. This user-friendly book covers the principles and history of action research, ethical and legal considerations, methods for conducting both formal and informal action research, data collection methods, analysis and interpretation, action planning and initiation, and results evaluation. The author...

Seven easy steps to differentiating math instruction for busy teachersAre you able to support your struggling students while also challenging your high achievers? Research clearly shows the value of using formative assessment to differentiate mathematics instruction, but putting it into practice can be daunting. This book makes it much easier! Staff development expert and former math teacher Leslie Laud provides a clear roadmap for using formative assessme...

This research methodology book explains the best principles and methods required to conduct effective research simply for you.

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before ...

This book provides teachers with an entirely new approach to developing and using classroom-based language assessments. This approach is based on current theory and practice in the field of language assessment and on an understanding of the assessment needs of classroom teachers. The following key questions are addressed: • Why do I need to assess? What beneficial consequences do I want to help bring about? How can my assessments help my students learn better and help me improve my teachin...