Intercultural Competence – What Was That Again? A slightly different view of life and work in an international context By Uwe Hauser, with a foreword by Ferdinando Sorrentino (CEO of SEG Automotive GmbH) **What you can expect** This is not another theoretical textbook on intercultural competence. It is the honest, personal, and often humorous firsthand account of an engineer who spent nearly twenty years of his professional life abroad – in Japan, China, Vietnam – and has worked internatio...

No discussion on mobility can exclude the broader context – the cities, the countryside, the local and national economic, political and social environments, as well as, of course, the technological progress that is being made in industries that are associated with this revolution. The urban environments which we call home and that are part of our identities will evolve. Through the air quality we lack, the infrastructure we use, the mobility we need, and the way we work, our lives are bein...

A book for everyone who does business with China or in China.The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and C...

An absolutely stunning -- and scary - wake-up call that reveals how the economic world is about to change dramatically in the next few years as dozens of RDEs ("Rapidly Developing Economies") begin to assert themselves as major economic powers.Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to ...

Why businesses should never underestimate the power of place.Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, from IBM to McDonald's, are by design also the leading local bra...

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects...

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.THIS IS A BOOK ABOUT THE FUTURE.Your future. Our future. The future of companies, the marketplace, and society.According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social m...

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing enterprises operating in today's complex worldwide environment. Through text narrative and cases, the authors skillfully examine the development of strategy, organizational capabilities and management roles, and responsibilities for managing effectively across national boundaries. The key concepts are developed in eight chapters supplemented by practical case...

This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on allianc...

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.This is a unique volume co...

Worldwide business leaders who try to comprehend China’s unavoidable impact on their livelihoods often ignore the most important voices: those of expatriate managers with years of experience in the country. Based on interviews with China-based corporate executives over five years, Dragon Suit brings to life the country’s swarming cities, recent economic tsunami, unstoppable middle class, endemic pollution, intermittent internet, confusing culture, and endless oppo...

The basic premise of human-centered design is to put beneficiaries at the heart of the design process. For policies and projects, a human-centered design approach can increase the positive impact on people’s lives by contributing to a deeper understanding of their challenges, aspirations, and dreams. This book aims to support policy makers to apply human-centered design methods. Part 1 discusses principles and methods and features real-world practical examples. Part 2 presents a case study...