The high street is in crisis. How did we get here and what happens next? The global pandemic has made the crisis immeasurably worse but it wasn’t the cause. The crisis was already raging in 2019 with thousands of store closures. Large retailers became complacent and failed to respond to changing consumer behaviour. Town centres are the victims of these changes rather than the cause of them. To understand the current crisis and how it might be addressed, this book takes a long view of retai...

In this book, award-winning travel writer Sarah Woods answers the question she is asked several hundred times each year: 'how do I become a freelance travel writer?' She offers practical advice on turning the dream into reality - from getting started to making a decent living. Sarah shares her tips on contacts, hard work, and the best way to attract a healthy dose of luck. In this book she: - De-mystifies the pitching process and guides would-be authors through the publishing maze; - Expla...

You are a great designer, but no-one knows. Now what?This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of...

Indispensable for anyone interested in starting or running a festival of any kind - Blackmore Vale MagazineThis book applies to all festivals - literary, music, folk, jazz, food, arts - big and small. It explains how to get a festival started, using local features, team-building, grants, sponsorship, networking and putting together a balanced programme.There are 340 literary festivals and almost 400 music festivals in the UK each year, with many sm...

There is nothing more satisfying than owning a shop of your own. Whether it's a designer clothing store, an exciting florist, or something for practically everything, this book will guide you through all you need to know about opening your own retail business.It is aimed at anyone who has a dream or a practical idea. It includes case histories of hands-on shop owners, their advice and top tips.You will be able to browse through such topics as: - Choosing the best location -...

The story of an engineering marvel of the twenty-first century, from Britain's bestselling railway writer.Crossrail, first conceived just after the Second World War in the era of Attlee and Churchill, has cost more than £15bn and is expected to serve 200 million passengers annually. From Reading and Heathrow in the west, the Elizabeth line will extend to Shenfield and Abbey Wood in the east, including 42 kilometres of new tunnels dug under central London.Th...

The much-praised Cultural Quarters returns in a revised edition, offering new case studies and new chapters on the economics of cultural quarters and the importance of historical buildings. This definitive text provides a conceptual context for cultural quarters through a detailed discussion of urban design and planning. Drawing on several case studies (from Bolton, Birmingham, Ireland and Vienna), Cultural Quarters positions the emergence of specific cultural areas withi...

The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a compr...

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each areaDelivers a balanced presentation between practical advice and current practice Introduces bot...

Fee bidding still generates emotive reactions from within many sections of the architectural profession. Fee bidding is not taught in most schools of architecture, so practitioners generally rely on hunches and guesswork. It is these wild card guesses, which exacerbate the poor levels of income for which the architectural profession is renowned. This book introduces practising architects, architectural managers and senior students, to the philosophy and practice of analytical estimating fo...

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media,

Many aspire to be leaders and entrepreneurs where they too could set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector. Much has been written over the years about leadership and entrepreneurship; this insightful and widely researched new book is unique however in focusing on the contemporary hospitality industry. The text is based on over 100 in-depth...