The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets. The audience for this book is marketing executives interest in pursuing global expansion strategies, experience exporters seeking to accelerate growth in global markets, new-to-expor...

The entrepreneur's comprehensive companion: "Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business." —Steve Pallen, President, R&D, E-MetrotelWhat are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many important questions answered in The Small Business Planner, th...

A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy...

This book gives you the tips, tricks, and specific words you need to make your company come across on page or screen in a way that leads to its success.From business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents has everything you need to be successful. You’ll learn about the various types of business documents and the parts of a document that spell either big success or big trouble.This ve...

“When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.”It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. ...

Internal audits are critical for any organization, as they help identify potential areas of risk and opportunities for improvement. However, conducting internal audits can be a daunting task, especially for those who are new to the process. An effective way to simplify the internal audit process is through the use of checklists.Internal audit checklists provide a systematic approach to conducting internal audits by outlining the steps to follow and the items to be reviewed. They en...

"The Operational Audit Blueprint: Definitions, Internal Audit Programs, and Checklists for Success – Supply Chain & Sales and Marketing" is an indispensable guide for anyone seeking to improve their organization's operational processes through operational auditing.This book provides a comprehensive overview of operational auditing, including the tools and techniques used by internal auditors to evaluate operational processes. It also emphasizes the importance of audit programs and ...

In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive advantage by making the move to mobile now.

Bids, Tenders and Proposals is a practical guide to winning contracts and funding through competitive bids, proposals and tenders. Written in a clear, accessible style using examples and checklists from real-life winning bids and tenders, this book explains how to create bids that are outstanding in both technical quality and value for money. This fully updated fifth edition extends the scope and content of the book, making it suitable for established contractors as well a...

Behind the Screen unveils Nokia's phenomenal success story through people, business initiatives and products. The book explores key moments, key technologies and key managers who contributed to the company's growth to become the world's favorite mobile phone brand.In the 1990s, Nokia outrivaled the traditional telecommunications companies Motorola and Ericsson by introducing innovative products that allowed personalization and gaming, and by exploiting new technologies which create...

Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including expert advice on how to operate an outsourcing program. Valuable governance checklists, offshoring insights, best practices and one-of-kind resources are featured in this bible of the outsourcing industry. First published in 2005, this topical, bestselling manual explores the evolution of both outsourcing buyers and suppliers. Outsourcing and re...

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even excee...