Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book se...

For the first time, a book exists that compiles all the information candidates need to apply for their first Snowboard instructors job, or to apply for a better job.What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a mu...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadershi...

From the man whose outrageous comments on TV divided the country, and almost caused an international incident, comes this very funny memoir. Packed with stories from his eventful childhood and his long and adventurous career in journalism, this is a gripping, often hilarious and always entertaining read. It gives a fascinating insight into the complex character of Paul Henry. *He's surprising - he doesn't subscribe to any expected set of beliefs, he's an individual with contradictory opini...

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial ComplexWhy do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are...

ONE OF THE HOLLYWOOD REPORTER'S 100 GREATEST FILM BOOKS OF ALL TIME • From one of our most distinguished film scholars, comes a rich, penetrating, amusing book about the golden age of movies and how the studios worked to manufacture stars.With revelatory insights and delightful asides, Jeanine Basinger shows us how the studio “star machine” worked when it worked, how it failed when it didn't, and how irrelevant it could sometimes be. She gives us case stud...

Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for selling ideas.Whether you’re a screenwriter, a journalist with an idea for a story, an entrepreneur with a business plan, an inventor with a blueprint, or a manager with an innovative solution, if you want other people to invest their time, ...

Schwarzenegger intimidates.Sharon Stone strips.Leno and Letterman duel.In twenty years of raw and raucous celebrity profilesIrreverently bold journalist Bill Zehme has long been celebrated for his ability to get under the skins of our most elusive icons, from the evasive Warren Beatty to the ever-unpredictable Madonna to the much misunderstood Barry Manilow. Now his most provocative work is collected for the first time, with over twenty-five la...

The first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book giants.THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans.To many partisans, Marvel is now on top. But for much of the early 20th century, it was ...

This book centers on the ‘how’ and the ‘why’ of starting and maintaining a university or college-based, student-run, faculty-supervised music industry enterprise including a record label, a music publishing company, a booking agency and a concert promotion company and more. It's purpose is to provide a comprehensive, easy-to-understand blueprint for any university or college that wishes to have a student-run record label and/or other music business enterprises. It will offer a step-by-step...

The 1990s saw the emergence of a new kind of American cinema, which this book calls the “newbrutality film.” Violence and race have been at the heart of Hollywood cinema since its birth, but the newbrutality film was the first kind of popular American cinema to begin making this relationship explicit. The rise of this cinema coincided with the rebirth of a longneglected strand of film theory, which seeks to unravel the complex relations of affect between the screen and the viewer. This boo...

Imagine yourself to someday become a famous singer? Hang onto your microphone, you're in for more than what you bargained for…NOA, an aspiring young boy from a broken home in the 'burbs, nervously awaits a singing audition for an Australian TV talent show. He never dreamt it would be this competitive, brutal almost… But his difficult and violent past has taught him a thing or two, and he won't give up that easily.Will his unique vocals, fashion style and determined attitude...