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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1676 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    PHP1,004.79

  • Transformational Leadership

    by Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Read more

    PHP3,846.70

  • Public Speaking For Those Who'd Rather Die

    by Daniel Arguelles ...
    Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task ... Read more

    PHP133.49

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...

    PHP577.69

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    PHP933.09

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    PHP2,505.69

  • Crisis Com

    by Dale Goldhawk, Gary Ralph ...
    Crisis Com is a must-have book for executives, directors, managers, spokespersons, PR pros and others who might be involved in handling a crisis in an organization. The co-authors are two of the most experienced crisis consultants in Canada. Dale Goldhawk and Gary Ralph have decades of combined experience in real life crisis management - and crisis instigation. This is one of the best looks at ... Read more

    PHP582.34 or Free with Kobo Plus

  • Perfect Phrases for Customer Service, Second Edition

    by Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Read more

    PHP755.49

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    PHP616.19

  • The Art of Marketing and PR

    by Pacharee Pantoomano-Pfirsch, Kittima Sethi ...
    The Art of Marketing and PRGiving You Effective Tools to Build Your Brand and Make Your Business GrowMarketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors ... Read more

    Free

  • Sports Journalism

    A Practical Introduction

    by Phil Andrews ...
    The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.Sports Journalism: A Practical Guide will give you the skills you need to navigate these new platforms, whilst also teaching you the ... Read more

    PHP4,252.09

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    by Sarah Marschlich ...
    Series series Organisationskommunikation
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Read more

    Free

  • The State and 'Globalization'

    Comparative Studies of Labour and Capital in National Economies

    Edited by Martin Upchurch ...
    Series series Routledge Studies in Employment and Work Relations in Context
    This collection of country studies explores changing relationships between the state, employers and labour in an increasingly internationalized world economy. It covers ten countries and examines the tensions and contradictions caused by neo-liberal market agendas. The authors express concern at the potentially ravaging effects of market deregulation on organized labour and present a critical ... Read more

    PHP3,613.53

  • Negotiation with Different Cultures

    by Chris Krause ...
    This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different ... Read more

    PHP553.29

  • Smart informieren

    by Nadja Bungard ...
    Series series Smartes Businesswissen
    Sie haben ein Unternehmen gegründet und wollen es bekannter machen? In diesem E-Book Smart informieren von Nadja Bungard erfahren Sie, was Sie dafür tun können und womit Sie am besten anfangen sollten. Sie bekommen weiterführende Links sowie Hinweise auf hilfreiche Tools und Literaturangebote ergänzen den Inhalt. Sie werden smart informiert von der Planung über konkrete Maßnahmen bis zur ... Read more

    PHP339.00 or Free with Kobo Plus

  • Public Relations and Religion in American History

    Evangelism, Temperance, and Business

    by Margot Opdycke Lamme ...
    Series series Routledge Research in Public Relations
    Winner of The American Journalism Historians Association Book of the Year Award, 2015This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin ... Read more

    PHP4,138.16

  • Media in War and Armed Conflict

    Dynamics of Conflict News Production and Dissemination

    Edited by Romy Fröhlich ...
    Series series Routledge Research in Communication Studies
    This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and holistic approach over time, across different cycles of six conflicts in three regions of the world, ... Read more

    PHP3,613.53

  • Invisible No More: The Proven System for Founders to Build a Magnetic Personal Brand That Wins Trust and Capital

    by Lillian Ashbourne ...
    In today’s competitive startup world, it’s not just your product that investors and customers buy into—it’s you. A powerful personal brand is no longer optional for founders; it’s the difference between being overlooked and being remembered, funded, and followed.Invisible No More equips entrepreneurs with a proven framework to craft a brand identity that is authentic, credible, and compelling. ... Read more

    PHP349.17 or Free with Kobo Plus

  • Public Relations and the Rise of AI

    Edited by Regina Luttrell, Adrienne A. Wallace ...
    This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to ... Read more

    PHP3,380.37

  • History of PR in Canada

    An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada

    by Sandra L. Braun, Ella Palin, Hannah Farrow ...
    Series series The History of Public Relations
    A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context.A valuable resource for researchers, students or practitioners, this bibliography surveys the landscape of public relations research in Canada. It orientates readers to this unique history, identifies gaps in research, suggests topics of future research, and ... Read more

    PHP1,864.77

  • Digital Footprint Mastery: A Comprehensive Guide to Online Reputation Management

    by Nathan Bomshteyn ...
    "Digital Footprint Mastery" is a comprehensive guide that empowers individuals and businesses to take control of their online reputation, clean up their digital presence, and protect their personal or corporate brand in the ever-evolving digital landscape. This book offers step-by-step instructions, practical advice, and actionable strategies to help readers understand the importance of online ... Read more

    PHP582.34