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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1680 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • Transformational Leadership

    by Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Read more

    PHP4,064.87

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    PHP1,061.79

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    PHP609.49

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...

    PHP610.39

  • Public Speaking For Those Who'd Rather Die

    by Daniel Arguelles ...
    Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task ... Read more

    PHP141.06

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    PHP2,603.99

  • Perfect Phrases for Customer Service, Second Edition

    by Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Read more

    PHP798.39

  • The Art of Marketing and PR

    by Pacharee Pantoomano-Pfirsch, Kittima Sethi ...
    The Art of Marketing and PRGiving You Effective Tools to Build Your Brand and Make Your Business GrowMarketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors ... Read more

    Free

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    by Sarah Marschlich ...
    Series series Organisationskommunikation
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Read more

    Free

  • Crisis Com

    by Dale Goldhawk, Gary Ralph ...
    Crisis Com is a must-have book for executives, directors, managers, spokespersons, PR pros and others who might be involved in handling a crisis in an organization. The co-authors are two of the most experienced crisis consultants in Canada. Dale Goldhawk and Gary Ralph have decades of combined experience in real life crisis management - and crisis instigation. This is one of the best looks at ... Read more

    PHP615.37 or Free with Kobo Plus

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    PHP985.99

  • Sports Journalism

    A Practical Introduction

    by Phil Andrews ...
    The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.Sports Journalism: A Practical Guide will give you the skills you need to navigate these new platforms, whilst also teaching you the ... Read more

    PHP4,437.69

  • Innovative Internal Communication

    How creativity, curiosity and technology can create lasting impact

    by Joanna Parsons ...
    Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Read more

    PHP2,603.99

  • La globalizzazione disattesa

    Le culture influenzano i mercati

    by Tiziano Vescovi ...
    Il libro affronta il tema di come le diversità culturali continuino a influenzare i comportamenti di consumo e quindi le strategie di mercato delle imprese riducendo gli effetti della globalizzazione. Ciò avviene più sottilmente nei paesi culturalmente simili e molto più profondamente nei paesi culturalmente lontani, a dispetto delle teorie sulla globalizzazione che recitavano: tutti agiremo nello ... Read more

    PHP738.56 or Free with Kobo Plus

  • Retention Operates Through Strategic Restraint

    Exploring How Systematic Client Stewardship Outperforms Acquisition-Focused Models

    by Thalia Brookstone ...
    This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns of deliberate relationship stewardship. The content explores patterns in client loyalty dynamics, reframes assumptions about engagement frequency, and demonstrates how intentional communication cadences ... Read more

    PHP579.00

  • The Public Relations Firm

    by Stacy Smith ...
    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in ... Read more

    PHP535.39

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    by Tony Cosentino ...
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Read more

    PHP553.77

  • Un village participatif ? Les initiatives citoyennes : un défi pour l'action publique à Volonne (Alpes-de-Haute-Provence)

    by Emeline Hatt, Séverine Bonnin-Oliveira ...
    Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes-de-Haute-Provence). L’étude met en évidence les nombreuses difficultés à surmonter pour construire ce partenariat entre initiatives citoyennes et pouvoirs publics. Ces défis nécessitent le déploiement ... Read more

    PHP553.77

  • Clicks To Clients - The Ultimate Guide To Digital Lead Generation

    by Aaron Sterling ...
    From crafting irresistible lead magnets to mastering the art of lead qualification and nurturing prospects into loyal customers, this book provides actionable techniques designed for real-world success. Whether you're a sales agent, entrepreneur, or marketing professional, you'll gain the tools to generate leads that actually convert—saving time, increasing revenue, and building lasting client ... Read more

    PHP368.97

  • Optimizing Human Capital with a Strategic Project Office

    Select, Train, Measure,and Reward People for Organization Success

    by J. Kent Crawford, Jeannette Cabanis-Brewin ...
    Series series PM Solutions Research
    Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization. This volume provides an exhaustive review of topics such as the hiring, retention, measurement, training, and professional development of knowledge workers in project management ... Read more

    PHP11,087.70

  • Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

    by KJ Blattenbauer ...
    Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients ... Read more

    PHP615.37