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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1694 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • Transformational Leadership

    by Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Read more

    Was PHP4,064.87 Now PHP3,633.69

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    PHP1,061.79

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    by Sarah Marschlich ...
    Series series Literature, Cultural and Media Studies (R0)
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Read more

    Free

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

    PHP610.39

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    PHP657.39

  • Sports Journalism

    A Practical Introduction

    by Phil Andrews ...
    The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.Sports Journalism: A Practical Guide will give you the skills you need to navigate these new platforms, whilst also teaching you the ... Read more

    PHP4,437.69

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    PHP2,603.99

  • Public Speaking For Those Who'd Rather Die

    by Daniel Arguelles ...
    Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task ... Read more

    PHP141.06

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    PHP985.99

  • Public Relations

    A Practical Guide

    by Philip Henslowe ...
    A practical guide to public relations by Philip Henslowe, covering PR planning, audience research, ethics and law, media relations, press releases, interviews, events, internal communication, crisis communication, digital PR, and measurement. ... Read more

    PHP994.29

  • Crisis Com

    by Dale Goldhawk, Gary Ralph ...
    Crisis Com is a must-have book for executives, directors, managers, spokespersons, PR pros and others who might be involved in handling a crisis in an organization. The co-authors are two of the most experienced crisis consultants in Canada. Dale Goldhawk and Gary Ralph have decades of combined experience in real life crisis management - and crisis instigation. This is one of the best looks at ... Read more

    PHP615.37 or Free with Kobo Plus

  • Code de la commande publique

    Partie réglementaire - Deuxième partie : Marchés publics (droit français)

    by Various ...
    Découvrez le Code de la commande publique, Partie réglementaire - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour tous les professionnels du droit. Cet ouvrage, conçu avec soin, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs aux marchés publics, offrant ainsi une référence précieuse pour naviguer dans ce domaine complexe et en constante ... Read more

    PHP1,652.93

  • Tipped In Your Favor

    by Rusty Collyer ...
    Sixty-eight tipped occupations just got a four-year tax break. Most of them won't use it. The ones who do can walk out the other side with real money in the bank. Without working a single extra shift.The No Tax on Tips Act, signed July 4, 2025, lets most tipped workers deduct up to $25,000 in tips from federal income tax every year through 2028. Servers. Bartenders. Baristas. Hairstylists. Uber ... Read more

    PHP492.17

  • Sustainability Storytelling

    Communicate Trust, Brand Value and Better Business

    by Mike Hower ...
    Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives ... Read more

    PHP2,231.89

  • The Theory and Philosophy of Organizations

    Critical Issues and New Perspectives

    Edited by John Hassard, Denis Pym ...
    The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated and new forms of interpretation offered. ... Read more

    PHP4,557.66

  • Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

    The Dynamic Manager Handbooks, #7

    by Dave Donelson ...
    Series Book 7 - The Dynamic Manager Handbooks
    Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: ... Read more

    PHP60.98

  • A Primer for Crisis Communication Theory

    The Fusion of Theory and Practice

    by Finn Frandsen, W. Timothy Coombs, Winni Johansen ...
    Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of ... Read more

    PHP3,756.88

  • The Art of Subtle Networking

    Building Genuine Connections Without Being Annoying

    by Mohsin Abbas ...
    This ebook is a refreshing approach to networking that prioritizes authenticity over awkward sales pitches. The Art of Subtle Networking teaches you how to build meaningful, lasting relationships that naturally open doors to opportunities. With practical tips, conversational strategies, and a focus on genuine rapport, it’s perfect for anyone who wants to connect without coming across as pushy or ... Read more

    PHP615.37 or Free with Kobo Plus

  • The Last Free Thinker How to Stay Sane and Brave In A Woke World

    by Nik C ...
    Feeling Silenced by Today's Culture? You're Not Alone.In a world where truth is twisted, faith is mocked, and conservative voices are cancelled, The Last Free Thinker is your guide to staying grounded, sane, and brave This powerful book is written for everyday patriots—people of faith, conscience, and common sense—who feel like strangers in their own country. Whether you're sitting through woke ... Read more

    PHP245.78

  • Trust in Virtual Teams

    Organization, Strategies and Assurance for Successful Projects

    by Thomas P. Wise ...
    As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore. Trust provides the security that enables project teams to work together effectively, even when they face project-threatening problems and challenges. Because today’s team members work virtually as much by choice as by geographic necessity, ... Read more

    PHP3,633.69

  • Presentaciones efectivas

    by Iñaki Bustínduy Cruz ...
    El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una competencia crítica en el liderazgo de personas y procesos. Los centros académicos y las escuelas de negocio, garantes de la preparación de ... Read more

    PHP465.76 or Free with Kobo Plus