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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1680 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • Transformational Leadership

    by Bernard M. Bass, Ronald E. Riggio ...
    Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. It can be used as a supplementary textbook in an intense course on leadership--or as a primary text in a course or seminar focusing ... Read more

    PHP4,064.87

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    PHP1,061.79

  • Crisis Com

    by Dale Goldhawk, Gary Ralph ...
    Crisis Com is a must-have book for executives, directors, managers, spokespersons, PR pros and others who might be involved in handling a crisis in an organization. The co-authors are two of the most experienced crisis consultants in Canada. Dale Goldhawk and Gary Ralph have decades of combined experience in real life crisis management - and crisis instigation. This is one of the best looks at ... Read more

    PHP615.37 or Free with Kobo Plus

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    PHP985.99

  • Sports Journalism

    A Practical Introduction

    by Phil Andrews ...
    The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.Sports Journalism: A Practical Guide will give you the skills you need to navigate these new platforms, whilst also teaching you the ... Read more

    PHP4,437.69

  • The Art of Marketing and PR

    by Pacharee Pantoomano-Pfirsch, Kittima Sethi ...
    The Art of Marketing and PRGiving You Effective Tools to Build Your Brand and Make Your Business GrowMarketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors ... Read more

    Free

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    by Sarah Marschlich ...
    Series series Organisationskommunikation
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Read more

    Free

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...

    PHP610.39

  • Public Speaking For Those Who'd Rather Die

    by Daniel Arguelles ...
    Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will learn how almost all you do is interconnected, and how the way you approach any challenge or task ... Read more

    PHP141.06

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    PHP2,603.99

  • Perfect Phrases for Customer Service, Second Edition

    by Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Read more

    PHP798.39

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    PHP609.49

  • International Fashion Marketing

    Strategic Management and Promotion for Global Fashion Brands

    by Kamilla Jones ...
    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that ... Read more

    PHP2,976.09

  • The Illustrated Guide to the Mass Communication Research Project

    by Patricia Swann ...
    This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows ... Read more

    PHP4,372.86

  • Mit Liebe werben

    Für mehr Empathie in der Werbebranche

    by Jacqueline Jeske ...
    MIT LIEBE WERBEN – Für mehr Empathie in der Werbebranche(Das Selbsthilfebuch für Agenturen & Co.)ÜBER DIESES BUCH:Die Medienbranche hat ein (Image-)Problem. Das Bild der „bösen Werbung“ hält Fachkräfte fern, der Kampf um Nachwuchs wird härter. Young Professionals suchen im Job nach Werten und Sinn. Alles dreht sich um Emotionen und Menschlichkeit, um Ethik und Moral. Und der Stereotyp der ... Read more

    PHP940.99

  • Public Relations Made Easy: 150+ Prompts for Quick Wins

    by Molly Hua ...
    Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins."This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, event checklists, article outlines, and clipping reports. With over 150 ready-to-use prompts, you'll save time, boost creativity, and tackle your to-do list more efficiently - all without starting from ... Read more

    PHP122.58

  • Freedom of Speech

    Rights and Responsibilities

    by Tomas Kačerauskas, Algis Mickunas ...
    The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships, ... Read more

    PHP2,824.59

  • Reputation Matters

    How to Protect Your Professional Reputation

    by Jonathan Coad ...
    The essential guide to protecting and managing the professional reputation of both yourself and your organization.In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business ... Read more

    PHP1,433.79

  • From P.O.W. to C.E.O.

    by Loet Velmans ...
    From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, ... Read more

    PHP492.17

  • Fill The Dam Thing Up! Building Connections

    Communicating Throughout the Lifecycle of Infrastructure Projects

    by Mary Ellen Miller ...
    You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey ... Read more

    PHP430.57

  • Public Interest Communications

    Foundation, Influence, and Importance

    Edited by Brigitta R. Brunner, Kelly Chernin ...
    This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., ... Read more

    PHP5,749.79