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Write Useful Books

A modern approach to designing and refining recommendable nonfiction

by Rob Fitzpatrick ...

The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta ... Read more

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The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta
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Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

by Rob Fitzpatrick ...

Narrated by Rob Fitzpatrick ...

Unabridged

3 hours 50 min

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Read more

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
... Read more
Audiobook

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

by Rob Fitzpatrick ...

Unabridged

3 hours 50 min

Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer ... Read more

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Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer
... Read more

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Mom Test, The

The Mom Test