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Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
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Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Czytaj dalej

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Exactly What to Say: The Magic Words for Influence and Impact

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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Czytaj dalej

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"If you want to understand people, if you want to serve them, sell to them, work with them… then you have to get good at listening to them. The good news is that you can, and that what you'll find when you do will exceed your expectations."—Alexandra Jacoby, Artist and Online Community R&DProduct design strategy often seeks first to grow the number of users, and to steer them in ways that benefit ... Czytaj dalej

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Influence, New and Expanded

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Czytaj dalej

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The Challenger Sale

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autorstwa Matthew Dixon, Brent Adamson ...

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The JOLT Effect

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autorstwa Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Czytaj dalej

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Scarcity

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The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

autorstwa Naomi Oreskes, Mr Erik M. Conway ...

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Hooked

How to Build Habit-Forming Products

autorstwa Nir Eyal ...

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autorstwa Robert Skidelsky ...

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Hooked: How to Build Habit-Forming Products

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autorstwa Nir Eyal, with Ryan Hoover ...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Czytaj dalej

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This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"
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The Algebra of Happiness

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From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- What can you do now so there are no regrets aged 40, 50 or 80?As Scott Galloway puts it, by the time you
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Why People Buy

Motivation Research and Its Successful Application

autorstwa Louis Cheskin ...

Serie Książka 3 - Rebel Reads
There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed ... Czytaj dalej

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There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed
... Czytaj dalej
Keep Your Customers

How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

autorstwa Ali Cudby ...

This fresh take on retention and revenue is "a useful guide to long-term customer loyalty that's engaging, insightful and actionable . . . a fast, easy read" (Jonathan Tower, Managing Partner, Catapult VC).It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep its customers is tied directly to its revenue and ... Czytaj dalej

7,30 zł lub bezpłatnie z Kobo Plus

This fresh take on retention and revenue is "a useful guide to long-term customer loyalty that's engaging, insightful and actionable . . . a fast, easy read" (Jonathan Tower, Managing Partner, Catapult VC).It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep its customers is tied directly to its revenue and
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The Undoing Project

A Friendship that Changed the World

autorstwa Michael Lewis ...

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Czytaj dalej

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THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But
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The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

autorstwa Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Czytaj dalej

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"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Czytaj dalej

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Rekomendowane dla Ciebie

Zachowania konsumentów e-booki

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Never Lose a Customer Again

Exactly What to Say: The Magic Words for Influence and Impact

Time To Listen

Marketing 6.0

Oversubscribed

The Influencer Code

Influence, New and Expanded

The Challenger Sale

The JOLT Effect

Scarcity

Emotional Design

The Big Myth

Good Services

Hooked

What’s Wrong with Economics?

The Basic Laws of Human Stupidity

Hooked: How to Build Habit-Forming Products

Day Trading Attention

The Algebra of Happiness

Why People Buy

Keep Your Customers

The Undoing Project

The Jobs To Be Done Playbook