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Zachowania konsumentów e-booki

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    autorstwa Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Czytaj dalej

    Za darmo

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    autorstwa Matthew Dixon, Brent Adamson ...
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Czytaj dalej

    60,15 zł

  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    autorstwa Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Czytaj dalej

    47,34 zł

  • Emotional Design

    Why We Love (or Hate) Everyday Things

    autorstwa Don Norman ...
    Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his ... Czytaj dalej

    6,39 zł

  • Time To Listen

    Assumptions Aside

    autorstwa Indi Young ...
    Serie seria Assumptions Aside
    "If you want to understand people, if you want to serve them, sell to them, work with them… then you have to get good at listening to them. The good news is that you can, and that what you'll find when you do will exceed your expectations."—Alexandra Jacoby, Artist and Online Community R&DProduct design strategy often seeks first to grow the number of users, and to steer them in ways that benefit ... Czytaj dalej

    94,70 zł

  • The Influencer Code

    How to Unlock the Power of Influencer Marketing

    autorstwa Amanda Russell ...
    The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": ... Czytaj dalej

    41,25 zł

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    autorstwa Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Czytaj dalej

    51,65 zł

  • Exactly What to Say: The Magic Words for Influence and Impact

    autorstwa Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Czytaj dalej

    29,10 zł

  • Oversubscribed

    How To Get People Lining Up To Do Business With You

    autorstwa Daniel Priestley ...
    Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Czytaj dalej

    68,87 zł

  • Scarcity

    Why having too little means so much

    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Czytaj dalej

    43,04 zł

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    autorstwa Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Czytaj dalej

    39,57 zł

  • Influence, New and Expanded

    The Psychology of Persuasion

    autorstwa Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Czytaj dalej

    76,64 zł

  • Marketing 6.0

    The Future Is Immersive

    Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological ... Czytaj dalej

    77,16 zł

  • The Loyalty Leap

    Turning Customer Information into Customer Intimacy

    autorstwa Bryan Pearson ...
    Collecting data is easy for marketers. Figuring out what to do with it is hard.Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon ... Czytaj dalej

    50,39 zł

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    autorstwa Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Czytaj dalej

    42,20 zł

  • Hooked: How to Build Habit-Forming Products

    Supplmental Workbook

    autorstwa Nir Eyal, with Ryan Hoover ...
    This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Czytaj dalej

    Za darmo

  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    autorstwa Robbie Kellman Baxter ...
    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... Czytaj dalej

    85,35 zł

  • The Challenger Customer

    Selling to the Hidden Influencer Who Can Multiply Your Results

    From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades... ... Czytaj dalej

    60,15 zł

  • 推力:每個人都可以影響別人、改善決策,做人生的選擇設計師【終極增訂版】

    Nudge: The Final Edition

    最經典的行為經濟學鉅作,增量50%全新內容諾貝爾經濟學獎得主 理查.塞勒╳《雜訊》共同作者 凱斯.桑思坦★全球暢銷逾200萬本★兩位作者親自修訂全書,新增新冠疫情、智慧揭露、淤泥效應、內容篩選等主題★《紐約時報》暢銷書、《經濟學人》年度選書、《金融時報》年度選書✦《快思慢想》作者康納曼盛讚:「很少有書能夠改變全世界,但《推力》做到了。終極增訂版太棒了:有趣、有用、有智慧。」✦《逆思維》作者亞當.格蘭特力薦:「這是使用行為科學指導決策和政策的黃金標準,終極增訂版甚至比初版更好。」輕輕一推就能改變人心的神奇力量!說服不必聲嘶力竭,改革無須劍拔弩張。所有工作者、教師與父母都需要的一本書!生活很忙、時間很少、選擇很多,但我們做的決定常常不太高明。善用推力,結果將大不相同。《推力》出版十多年以來,全球暢銷逾200萬冊,並為這個世界帶來數不盡的改變。如今,兩位作者從頭到尾修訂了《推... ... Czytaj dalej

    40,32 zł

  • Keep Your Customers

    How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

    autorstwa Ali Cudby ...
    This fresh take on retention and revenue is "a useful guide to long-term customer loyalty that's engaging, insightful and actionable . . . a fast, easy read" (Jonathan Tower, Managing Partner, Catapult VC).It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep its customers is tied directly to its revenue and ... Czytaj dalej

    29,70 zł lub bezpłatnie z Kobo Plus

  • Hooked

    How to Build Habit-Forming Products

    autorstwa Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Czytaj dalej

    54,06 zł

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    autorstwa Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Czytaj dalej

    47,55 zł

  • The Tyranny of Choice

    autorstwa Renata Salecl ...
    Serie seria Big Ideas
    We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, and feelings of inadequacy and guilt. The Tyranny of Choice explores how late capitalism's shrill ... Czytaj dalej

    40,62 zł

  • Why People Buy

    Motivation Research and Its Successful Application

    autorstwa Louis Cheskin ...
    Serie Książka 3 - Rebel Reads
    There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed ... Czytaj dalej

    63,20 zł