Przejdź do treści głównej

Koszyk

Traktujemy Cię jak VIPa!

Przedmioty niedostępne do zakupu
Prosimy sprawdzić koszyk. Możesz usunąć niedostępne przedmioty teraz albo zostaną one usunięte automatycznie przy kasie.
przedmioty/przedmiotówprzedmiot
przedmioty/przedmiotówprzedmiot

Rekomendowane dla Ciebie

Loading...

Zachowania konsumentów e-booki

Jeśli lubisz e-booki z kategorii Zachowania konsumentów, pokochasz te najlepsze propozycje.
Wyświetla 124 z 2859 wyników
Pomiń filtry na pasku bocznym
  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    autorstwa Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Czytaj dalej

    Za darmo

  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    autorstwa Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Czytaj dalej

    46,82 zł

  • Influence, New and Expanded

    The Psychology of Persuasion

    autorstwa Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Czytaj dalej

    76,64 zł

  • Marketing 6.0

    The Future Is Immersive

    Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological ... Czytaj dalej

    77,16 zł

  • Scarcity

    Why having too little means so much

    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Czytaj dalej

    43,04 zł

  • Oversubscribed

    How To Get People Lining Up To Do Business With You

    autorstwa Daniel Priestley ...
    Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Czytaj dalej

    68,87 zł

  • The Influencer Code

    How to Unlock the Power of Influencer Marketing

    autorstwa Amanda Russell ...
    The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": ... Czytaj dalej

    41,25 zł

  • Emotional Design

    Why We Love (or Hate) Everyday Things

    autorstwa Don Norman ...
    Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his ... Czytaj dalej

    42,09 zł

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    autorstwa Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Czytaj dalej

    39,57 zł

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    autorstwa Matthew Dixon, Brent Adamson ...
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Czytaj dalej

    60,15 zł

  • Time To Listen

    Assumptions Aside

    autorstwa Indi Young ...
    Serie seria Assumptions Aside
    "If you want to understand people, if you want to serve them, sell to them, work with them… then you have to get good at listening to them. The good news is that you can, and that what you'll find when you do will exceed your expectations."—Alexandra Jacoby, Artist and Online Community R&DProduct design strategy often seeks first to grow the number of users, and to steer them in ways that benefit ... Czytaj dalej

    94,70 zł

  • Exactly What to Say: The Magic Words for Influence and Impact

    autorstwa Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Czytaj dalej

    29,10 zł

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    autorstwa Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Czytaj dalej

    43,77 zł

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    autorstwa Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Czytaj dalej

    46,82 zł

  • Nudge

    The Final Edition

    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Czytaj dalej

    54,06 zł

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    autorstwa Kate Raworth ...
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... Czytaj dalej

    49,86 zł

  • Think Big

    Take Small Steps and Build the Future You Want

    autorstwa Grace Lordan ...
    A science-backed roadmap that turns your biggest dreams into daily, achievable actions‘A rare self-help book that’s actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals’Adam Grant, bestselling author of Think Again and Originals‘A practical and accessible guide to using behavioural science in your career ... Czytaj dalej

    68,13 zł

  • The Algebra of Happiness

    The pursuit of success, love and what it all means

    autorstwa Scott Galloway ...
    From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- What can you do now so there are no regrets aged 40, 50 or 80?As Scott Galloway puts it, by the time you ... Czytaj dalej

    68,13 zł

  • The Hype Machine

    How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

    autorstwa Sinan Aral ...
    A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... Czytaj dalej

    18,26 zł

  • Why She Buys

    The New Strategy for Reaching the World's Most Powerful Consumers

    autorstwa Bridget Brennan ...
    If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... Czytaj dalej

    18,26 zł

  • What’s Wrong with Economics?

    A Primer for the Perplexed

    autorstwa Robert Skidelsky ...
    A passionate and informed critique of mainstream economics from one of the leading economic thinkers of our timeThis insightful book looks at how mainstream economics’ quest for scientific certainty has led to a narrowing of vision and a convergence on an orthodoxy that is unhealthy for the field, not to mention the societies which base policy decisions on the advice of flawed economic models. ... Czytaj dalej

    44,19 zł

  • The Basic Laws of Human Stupidity

    The International Bestseller

    autorstwa Carlo M. Cipolla ...
    'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from ... Czytaj dalej

    45,77 zł

  • Day Trading Attention

    How to Actually Build Brand and Sales in the New Social Media World

    autorstwa Gary Vaynerchuk ...
    New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Czytaj dalej

    94,28 zł

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    autorstwa Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Czytaj dalej

    47,55 zł