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przedmioty/przedmiotówprzedmiot

Zawiera e-booki

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Zawiera 30 godzin słuchania

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Czytaj dalej

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Serie seria Assumptions Aside
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Nudge: The Final Edition

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Tłumaczenie: 張美惠 ...

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autorstwa Alex Edmans ...

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Consumer Perceptions, Corporate Reputations

autorstwa Jonathan Gabay ...

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The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

autorstwa Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Czytaj dalej

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Doughnut Economics

The must-read book that redefines economics for a world in crisis

autorstwa Kate Raworth ...

Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... ... Czytaj dalej

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Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ...
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Rekomendowane dla Ciebie

Zachowania konsumentów e-booki

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

The Challenger Sale

Never Lose a Customer Again

Influence, New and Expanded

Scarcity

Enshittification

Marketing 6.0

Time To Listen

The Influencer Code

The JOLT Effect

Exactly What to Say: The Magic Words for Influence and Impact

Oversubscribed

Emotional Design

The Loyalty Leap

Hacking Growth

Hooked: How to Build Habit-Forming Products

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

The Challenger Customer

推力：每個人都可以影響別人、改善決策，做人生的選擇設計師【終極增訂版】

May Contain Lies

Brand Psychology

Good Services

The Jobs To Be Done Playbook

Doughnut Economics