*A Wall Street Journal Business Bestseller*'A deeply reported and business-savvy chronicle of Tesla's wild ride' --Walter Isaacson'A masterclass in narrative journalism' --Bradley Hope'Exemplary' --The Times'An exceptional work' --Washington PostInside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to d...

**'Highly readable' Financial TimesFrom the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.**Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.In response, a loose rebel alliance ...

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds. It is the story of Apple, the tech corporation which has built near unassailable market power through its iPhone and app ecosystem and controls not only commerce, but also culture, and—increasin...

Genie, Visionär oder doch nur windiger Geschäftemacher? Elon Musk war einer der umstrittensten Titanen des Silicon Valley. Er wurde von Konkurrenten und Investoren bedrängt, von Whistleblowern behindert – dennoch verloren er und sein Team von Tesla nie den Glauben an das Potenzial von E-Autos. Beharrlich entwickelten sie ein Auto, das schneller, leiser und sauberer war als alle anderen. Der Auto- und Technologie-Reporter des "Wall Street Journal", Tim Higgins, verfolgte das Drama von der e...

Brought to you by Penguin.Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his ...

Brought to you by Penguin.From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.In response, a loose r...

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.iWar is a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds. It is the story of Apple, the tech corporation which has built near unassailable market power through its iPhone and app ecosystem and controls not only commerce, but a...

**A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins.“A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book Review**Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at ...

Hogyan nyerte meg a fogadást, azaz építette fel a világ legnagyszerűbb autóját Elon Musk és a Tesla? Bennfentes sztori a Wall Street Journal díjnyertes újságírójának tollábólElon Musk a Szilícium-völgy egyik legellentmondásosabb titánja: egyesek szerint startup-zseni és látnok, mások szerint kiszámíthatatlan ügyeskedő. Twitter-bejegyzései nyomán dollármilliárdok röpködnek a tőzsdén, viselt dolgain bulvárlapok csámcsognak. Számos meredek ötlettel állt már elő az elme letöltésétől ke...

★蘋果50年，稱霸科技與文化，是一場權謀與競爭交織而成的商戰史詩。蘋果軟硬體通吃，市值屢創新高，主宰地表超過十億用戶的數位生活。蘋果稱霸市場的控制手段和野心，在巔峰之際浮現日益擴大的隱形裂縫，科技巨頭和地緣政治力量反擊，衝擊蘋果霸權，更影響我們每一個消費者。蘋果透過 iPhone 與 App Store 生態系打造的影響力，早已超越單純的商業範疇，進一步主宰全球文化走向與思想資訊的流動。只能透過iPhone接觸十億用戶的全球廠商們，真的別無選擇嗎？這種激烈的封閉與控制，使蘋果成為各方角力的箭靶。由歐美和各國的監管部門、Epic Games、Spotify、Meta、微信等巨頭所組成的「蘋果反抗軍聯盟」，正在聯手削弱數位帝國的主要獲利模式和成長動能，但是這些競爭對手也同樣模仿蘋果，建立自己的數位圍牆。《華爾街日報》專欄作家希金斯深入探討蘋果崛起與主導市場的故事、App Store的獲利模式、矽谷企業家之間的鬥爭脈絡，以及地緣政治之間引人入勝的交鋒。...

Elon Musk es uno de los titanes más controvertidos de Silicon Valley. Para algunos, es un genio y un visionario; para otros, un errático vendedor de medio pelo. Hay quien ha ganado o perdido fortunas por culpa de sus tuits, y su vida personal parece salida de un periódico sensacionalista. Sin embargo, a pesar de sus comentarios provocadores y su comportamiento imprevisible, está haciendo realidad su apuesta más audaz: el coche eléctrico.Cuando Musk fundó Tesla en 2003, los coches e...

In Business Spotlight Audio 1/2012 für Januar/Februar präsentieren wir zwei Spezialthemen. Das eine befasst sich mit Präsentationen. Wichtig ist, dass wir uns auf das, was wir sagen wollen, gut vorbereiten. Aber die Wirkung unserer Worte können wir durch eine gute Körpersprache verstärken. Wir erklären, wie das am besten funktioniert. Im zweiten Thema geht es um Ihre Freizeit! Für viele wäre es ein Traum, sein Hobby zum Beruf zu machen. Wir bieten Ratschläge, wie sich das verwirklichen läs...