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Content Confusion

News Media, Native Advertising, and Policy in an Era of Disinformation

de Michelle A. Amazeen ...

Seria seria Information Policy
How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native ... Citiți mai mult

154,17 lei

How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native
... Citiți mai mult
Selling the Sacred

Religion and Marketing from Crossfit to QAnon

Editat de Mara Einstein, Sarah McFarland Taylor ...

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social ... Citiți mai mult

272,56 lei

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social
... Citiți mai mult
Advertising

What Everyone Needs to Know®

de Mara Einstein ...

Seria seria What Everyone Needs To Know®
That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... Citiți mai mult

49,72 lei

That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last
... Citiți mai mult
Dijital Reklamın Gizli Dünyası

de Mara Einstein ...

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr ... Citiți mai mult

15,39 lei

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr
... Citiți mai mult
Compassion, Inc.

How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

de Mara Einstein ...

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she ... Citiți mai mult

149,62 lei

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she
... Citiți mai mult
Religion and Reality TV

Faith in Late Capitalism

Editat de Mara Einstein, Katherine Madden, Diane Winston ...

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist ... Citiți mai mult

272,56 lei

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist
... Citiți mai mult
Media Diversity

Economics, Ownership, and the Fcc

de Mara Einstein ...

Seria seria Routledge Communication Series
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and ... Citiți mai mult

266,07 lei

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and
... Citiți mai mult
Brands of Faith

Marketing Religion in a Commercial Age

de Mara Einstein ...

Seria seria Media, Religion and Culture
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects ... Citiți mai mult

272,56 lei

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects
... Citiți mai mult
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Hoodwinked

How Marketers Use the Same Tactics as Cults

de Mara Einstein, PhD ...

Narat de Mara Einstein ...

Neprescurtat

10 ore 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Citiți mai mult

95,06 lei

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Citiți mai mult

Strange Rites

New Religions for a Godless World

de Tara Isabella Burton ...

A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy.While rejecting ... Citiți mai mult

46,39 lei

Disponibil și ca: Carte audio

A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy.While rejecting
... Citiți mai mult

Disponibil și ca: Carte audio
Saving Grace

Speak Your Truth, Stay Centered, and Learn to Coexist with People Who Drive You Nuts

de Kirsten Powers ...

**The CNN senior political analyst and USA Today columnist offers a path to navigating the toxic division in our culture without compromising our convictions and emotional well-being, based on her experience as a journalist during the Trump era, interviews with experts, and research on what leads people to actually change their minds.“Bracing, elevating, and essential . . . Kirsten Powers has ... Citiți mai mult

31,85 lei

Disponibil și ca: Carte audio

**The CNN senior political analyst and USA Today columnist offers a path to navigating the toxic division in our culture without compromising our convictions and emotional well-being, based on her experience as a journalist during the Trump era, interviews with experts, and research on what leads people to actually change their minds.“Bracing, elevating, and essential . . . Kirsten Powers has
... Citiți mai mult

Disponibil și ca: Carte audio
Consuming Religion

de Kathryn Lofton ...

Seria seria Class 200: New Studies in Religion
"Takes us through the Kardashians, cubicle design, and Goldman Sachs, among other phenomena, to reveal the relationship of religion and popular culture." — Reading ReligionWhat are you drawn to like, to watch, or even to binge? What are you free to consume, and what do you become through consumption? These questions of desire and value, Kathryn Lofton argues, are questions for the study of ... Citiți mai mult

99,56 lei sau gratuit cu Kobo Plus

"Takes us through the Kardashians, cubicle design, and Goldman Sachs, among other phenomena, to reveal the relationship of religion and popular culture." — Reading ReligionWhat are you drawn to like, to watch, or even to binge? What are you free to consume, and what do you become through consumption? These questions of desire and value, Kathryn Lofton argues, are questions for the study of
... Citiți mai mult

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Cărți narate de Mara Einstein

Content Confusion

Selling the Sacred

Advertising

Dijital Reklamın Gizli Dünyası

Compassion, Inc.

Religion and Reality TV

Media Diversity

Brands of Faith

Hoodwinked

Persoanele care au citit acestea au apreciat și

Strange Rites

Saving Grace

Consuming Religion