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Konsumentbeteende Ljudböcker

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  • Ljudbok

    The Challenger Sale

    How To Take Control of the Customer Conversation

    Oavkortad

    5 timmar:43 min

    Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their ... Läs mer

    157,77 kr

  • Ljudbok

    AI Made Simple

    How Artificial Intelligence Is Changing Your Life (Even If You Don’t Notice)

    Serie Ljudbok 1 - Living with AI – How Artificial Intelligence Transforms Your Life

    Oavkortad

    1 timme:56 min

    This audiobook is narrated by a digital voice.Artificial intelligence is no longer a sci-fi concept: it is already part of your daily life, often without you even realizing it. It decides what content you see online, suggests what to buy, influences your work, your studies, and even your everyday choices.AI Made Simple is the first volume in the series Living with AI – How Artificial Intelligence ... Läs mer

    28,18 kr eller gratis med Kobo Plus

  • Ljudbok

    Uncopyable You

    CREATE A PERSONAL BRAND THAT GETS PEOPLE TO KNOW YOU, LIKE YOU, TRUST YOU, AND REMEMBER YOU!

    Uppläst av Steve Miller, Kay Miller ...
    Serie Ljudbok 4 - Marketing and Sales Brand-Building Strategies that Work

    Oavkortad

    3 timmar:56 min

    In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that ... Läs mer

    93,77 kr eller gratis med Kobo Plus

  • Ljudbok

    All Business Is Personal

    One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement

    Uppläst av Rob Reider ...

    Oavkortad

    From organizational consultant and bestselling author Joseph Michelli, a close look at the groundbreaking practices at Amazon’s One Medical, revealing the key strategies that make them a revolutionary force in healthcare and an inspiration for all industries.What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming ... Läs mer

    339,19 kr

  • Ljudbok

    The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    av Julia Galef ...
    Uppläst av Julia Galef ...

    Oavkortad

    6 timmar:26 min

    Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call... ... Läs mer

    235,52 kr

  • Ljudbok

    PreachersNSneakers

    Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities

    Uppläst av Joel McHale, Ben Kirby, Judah Smith ...

    Oavkortad

    4 timmar:27 min

    Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?What started as a joke account on Instagram has turned into a movement. Through this provocative project, the founder of PreachersNSneakers is helping thousands of Jesus followers ... Läs mer

    197,82 kr

  • Ljudbok

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Uppläst av Jay Baer, Darren Root ...

    Oavkortad

    1 timme:18 min

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Läs mer

    46,93 kr

  • Ljudbok

    Big data para directivos

    Uppläst av Jesús Ramos ...

    Oavkortad

    2 timmar:22 min

    Dos autores de gran prestigio dentro de su sector. Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo ... Läs mer

    150,62 kr

  • Ljudbok

    Summary of Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

    Uppläst av Peter Prova ...

    Oavkortad

    1 timme:14 min

    Misbehaving: The Making of Behavioral Economics by Richard H. Thaler | Book Summary | Readtrepreneur(Disclaimer: This is NOT the original book, but an unofficial summary.)Winner of the Nobel Prize in Economics, Richard H. Thaler will change the way you think about economics. Misbehaving will help you make smarter, more educated decisions in an increasingly confusing world.(Note: This summary is ... Läs mer

    81,93 kr

  • Ljudbok

    ICONIC

    How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

    av Scott McKain ...
    Uppläst av Scott McKain ...

    Oavkortad

    5 timmar:14 min

    Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become ... Läs mer

    188,30 kr

  • Ljudbok

    Breaking Twitter

    Elon Musk and the Most Controversial Corporate Takeover in History

    av Ben Mezrich ...
    Uppläst av Will Collyer ...

    Oavkortad

    9 timmar:5 min

    From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the ... Läs mer

    Var 275,99 kr Nu 238,99 kr

  • Ljudbok

    Comment l’Institution Formate l’Individu

    Uppläst av Voix Numérique Fabien G ...
    Serie Ljudbok 11 - Histoire, société et politique

    Oavkortad

    2 timmar:15 min

    Ce livre audio est narré par une voix numérique.Sommes-nous vraiment libres de penser par nous-mêmes ?Depuis l’enfance, l’individu évolue dans un monde façonné par des institutions : école, religion, État, entreprise, médias, technologies... Toutes contribuent, souvent à notre insu, à définir ce que nous croyons, pensons et faisons.Ce livre propose une plongée lucide au cœur des mécanismes de ... Läs mer

    18,85 kr eller gratis med Kobo Plus

  • Ljudbok

    Kiasunomics 2: Economic Insights for Everyday Life

    Oavkortad

    8 timmar:21 min

    Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the estate? How do people perceive risks during the coronavirus pandemic? Kiasunomics©2 explores these issues and more in a light-hearted and easy-to-understand manner, by showing the economic ramifications of ... Läs mer

    115,00 kr

  • Ljudbok

    The Global Code

    How a New Culture of Universal Values Is Reshaping Business and Marketing

    Uppläst av AI Voice ...

    Oavkortad

    9 timmar:8 min

    This program is read by an AI-based synthesized voice.For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the ... Läs mer

    254,37 kr

  • Ljudbok

    Act Now

    How Successful Consultants Thrive During Chaos and Uncertainty

    Uppläst av Derek Denton ...

    Oavkortad

    1 timme:13 min

    In times of chaos and uncertainty, some freeze up or falter, but others rise up and prosper. When you’re struggling with doubt and fear, when your self-esteem and confidence are waning, this book provides a proven path for not only managing the chaos but thriving.In ACT NOW bestselling author and CEO of Consulting Success®, Michael Zipursky shares insights from industry experts Rita McGrath, Jill ... Läs mer

    93,77 kr eller gratis med Kobo Plus

  • Ljudbok

    Selling With Heart: Growing Your Business With Authenticity and Trust

    av Kym Cousins ...
    Uppläst av Kym Cousins ...

    Oavkortad

    5 timmar:43 min

    Today, more than ever, buyers are craving ‘human-to-human’ contact and the meaningful connections that have been lost in the big wide world of overly curated social media, and impersonal chat bots.This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset ... Läs mer

    81,93 kr eller gratis med Kobo Plus

  • Ljudbok

    Green Green Green

    19 Customer-Centric Philosophies to Drive Your Dealerships' Growth

    Uppläst av Ax Norman ...

    Oavkortad

    6 timmar:37 min

    Exceed customer expectations, every time.As a car dealership owner or executive, what’s your plan for retaining customers and increasing sales numbers year after year? Do you truly understand both your customers and employees? Do you know their needs, wants, and motivations?If you haven’t found your secret weapon for streamlined operations and exceptional customer relations, this book is for you. ... Läs mer

    108,85 kr eller gratis med Kobo Plus

  • Ljudbok

    Consumer Minds at Work: How Behavioral Economics Shapes Business Success

    av Jaxon L. Cruz ...
    Uppläst av Digital Voice Martin G ...

    Oavkortad

    4 timmar:26 min

    This audiobook is narrated by a digital voice.Discover the hidden psychological forces that drive customer decisions in "Consumer Minds at Work: How Behavioral Economics Shapes Business Success." This groundbreaking book reveals how understanding the irrational patterns of human behavior can transform your business strategy and create sustainable competitive advantages in today's complex ... Läs mer

    94,15 kr eller gratis med Kobo Plus

  • Ljudbok

    Generation We

    The Power and Promise of Gen Z

    Uppläst av AnneMarie Hayek ...

    Oavkortad

    6 timmar:49 min

    There are moments when the normal flow of time catches, hesitates, and shifts direction.2020 was one of these moments.Now, at this critical juncture, a new generation is coming of age and demanding a reckoning: Generation Z. Three billion strong, they’re at the center of the most pivotal issues of our time, from reimagining how we live on our changing planet to enacting a new mandate for racial ... Läs mer

    108,85 kr eller gratis med Kobo Plus

  • Ljudbok

    Permission Marketing

    Turning Strangers into Friends, and Friends into Customers

    av Seth Godin ...
    Uppläst av Seth Godin ...
    Serie serie A Gift for Marketers

    Förkortad

    2 timmar:1 min

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on ... Läs mer

    141,28 kr

  • Ljudbok

    GuíaBurros: La importancia del capital humano en la empresa

    Historias inspiradoras para emprendedores, directivos y empleados

    Uppläst av María José Bosch ...

    Oavkortad

    2 timmar:46 min

    Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de ... Läs mer

    89,00 kr eller gratis med Kobo Plus

  • Ljudbok

    Без раздумий: Скрытые силы, заставляющие нас покупать

    Oavkortad

    8 timmar:19 min

    О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют ... Läs mer

    49,00 kr eller gratis med Kobo Plus

  • Ljudbok

    Conversations That Sell

    Collaborate with Buyers and Make Every Conversation Count

    av Nancy Bleeke ...
    Uppläst av Rose Itzcovitz ...

    Oavkortad

    6 timmar:51 min

    Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the ... Läs mer

    263,70 kr

  • Ljudbok

    Design for How People Think

    Using Brain Science to Build Better Products

    Uppläst av Mitchell Dorian ...

    Oavkortad

    4 timmar:43 min

    User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Läs mer

    122,43 kr