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Konsumentbeteende Ljudböcker

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  • Ljudbok

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    av Kate Raworth ...
    Uppläst av Kate Raworth ...

    Oavkortad

    10 timmar:49 min

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Läs mer

    138,76 kr

  • Ljudbok

    The Challenger Sale

    How To Take Control of the Customer Conversation

    av Matthew Dixon, Brent Adamson ...
    Uppläst av Matthew Dixon, Brent Adamson ...

    Oavkortad

    5 timmar:43 min

    Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their ... Läs mer

    163,98 kr

  • Ljudbok

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    av Matthew Dixon, Ted McKenna ...
    Uppläst av Matthew Dixon, Ted McKenna ...

    Oavkortad

    5 timmar:47 min

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Läs mer

    174,31 kr

  • Ljudbok

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    av M.V. Milan ...
    Uppläst av Marcus Mulenga ...

    Oavkortad

    28 min

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... Läs mer

    49,70 kr eller gratis med Kobo Plus

  • Ljudbok

    Catch the Buzz: Secrets Behind Why Trends Go Viral

    “Supercharge your understanding of viral trends with captivating audio lessons for success in the digital age!”

    av Harlan Crowe ...
    Uppläst av Nick Porter ...

    Oavkortad

    1 timme:8 min

    Catch the Buzz: Secrets Behind Why Trends Go Viral⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and enhance your expertise while effectively mastering the art of making trends go viral?Searching for a comprehensive resource that covers everything you need to excel in influencing trends?Your quest ends here!This guide is your ultim... ... Läs mer

    61,96 kr eller gratis med Kobo Plus

  • Ljudbok

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    av Dr. David Lewis ...
    Uppläst av Steven Menasche ...

    Oavkortad

    9 timmar:26 min

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... Läs mer

    298,62 kr

  • Ljudbok

    Frihed, FIRE & familieliv

    av Emilie Ekelund Mørck ...
    Uppläst av Marie Mondrup ...

    Oavkortad

    3 timmar:38 min

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... Läs mer

    107,69 kr

  • Ljudbok

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    av Matthew Varner ...
    Uppläst av dms ...

    Oavkortad

    7 timmar:9 min

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... Läs mer

    148,91 kr eller gratis med Kobo Plus

  • Ljudbok

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    av Florian Wohlmuth, Leonhardt Seitz ...
    Uppläst av Florian Wolny ...

    Oavkortad

    7 timmar:50 min

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die ... Läs mer

    148,91 kr eller gratis med Kobo Plus

  • Ljudbok

    Designing for Behavior Change

    Applying Psychology and Behavioral Economics 2nd Edition

    av Stephen Wendel ...
    Uppläst av Danny Hughes ...

    Oavkortad

    12 timmar:46 min

    Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their ... Läs mer

    258,88 kr

  • Ljudbok

    Grundlagen der Wirtschaftspsychologie

    Wirtschaftspsychologische Phänomene verstehen und gezielt nutzen - Arbeits-, Organisations-, Markt- und Wettbewerbspsychologie auf den Punkt gebracht

    av Florian Wohlmuth ...
    Uppläst av Florian Wolny ...

    Oavkortad

    4 timmar:17 min

    Wirtschaftspsychologie leicht gemacht!Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie handeln? Willst Du erfahren, weshalb Menschen nicht rein rational bei ihren wirtschaftlichen Entscheidungen agieren?Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit ... Läs mer

    128,99 kr eller gratis med Kobo Plus

  • Ljudbok

    Paradox of Choice, The - How More Options Lead to Less Satisfaction

    av Viruti Shivan ...
    Uppläst av Digital Voice Madison G ...
    Serie serie Stop Everything, Read This

    Oavkortad

    1 timme:33 min

    This audiobook is narrated by a digital voice.Navigating the Modern World's Overabundance of Choices to Find True ContentmentIn "The Paradox of Choice - How More Options Lead to Less Satisfaction," readers are taken on a thought-provoking journey through the modern dilemma of excessive choice. This insightful book delves into how the abundance of options in our everyday lives—from the simplest ... Läs mer

    99,51 kr eller gratis med Kobo Plus

  • Ljudbok

    Distúrbios financeiros relacionais

    av Brad Klontz, Brad Klontz ...
    Uppläst av Márcio Lino ...

    Förkortad

    1 timme:1 min

    Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros. ... Läs mer

    Var 25,00 kr Nu 19,00 kr

  • Ljudbok

    Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

    av Ramli John ...
    Uppläst av Ramli John ...

    Oavkortad

    3 timmar:16 min

    "Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth ... Läs mer

    92,63 kr eller gratis med Kobo Plus

  • Ljudbok

    The Difference

    How Anyone Can Prosper in Even The Toughest Times

    av Jean Chatzky ...
    Uppläst av Jean Chatzky ...

    Förkortad

    5 timmar:6 min

    Can you really start from nothing and become truly secure financially?What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t?It’s not that those people were born into money, caught a lucky break, or have an Ivy League education. It’s not even that they are smarter than you ... Läs mer

    139,45 kr

  • Ljudbok

    Co-Create

    How Your Business Will Profit from Innovative and Strategic Collaboration

    av David Nour ...

    Oavkortad

    9 timmar:46 min

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a ... Läs mer

    298,62 kr

  • Ljudbok

    Your phone is trying to control your life

    av PBS NewsHour ...
    Uppläst av PBS NewsHour ...

    Oavkortad

    8 min

    Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. ... Läs mer

    9,86 kr eller gratis med Kobo Plus

  • Ljudbok

    A Human's Guide to Machine Intelligence

    How Algorithms Are Shaping Our Lives and How We Can Stay in Control

    av Kartik Hosanagar ...
    Uppläst av Joe Knezevich ...

    Oavkortad

    5 timmar:58 min

    A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... Läs mer

    174,31 kr

  • Ljudbok

    Power of Experiments, The

    Decision-Making in a Data Driven World

    av Michael Luca, Max H. Bazerman ...
    Uppläst av Timothy Andrés Pabon ...

    Oavkortad

    6 timmar:32 min

    How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. ... Läs mer

    358,48 kr

  • Ljudbok

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    av Jay Baer ...
    Uppläst av Jay Baer ...

    Oavkortad

    5 timmar:36 min

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Läs mer

    278,70 kr

  • Ljudbok

    Bonzen, Banken und Behörden - Kampf gegen Ausbeuter, Absahner und Niedermacher

    av Hans Georg Möntmann, Hans Georg Möntmann ...
    Uppläst av Lutz Küppers ...

    Oavkortad

    9 timmar:15 min

    Ein Hörbuch für alle, die Ausbeutern, Absahnern und Niedermachern den Kampf ansagen wollen! Egal, ob es sich dabei um schlechte Beratungen von Geldinstituten und Kanzleien handelt, Behandlungsfehler in Krankenhäusern oder Willkür von Ämtern. Autor Hans Georg Möntmann schildert in seinem Ratgeber "Bonzen, Banken und Behörden" entsprechende Fälle, erläutert Möglichkeiten gegen diese ... Läs mer

    159,00 kr eller gratis med Kobo Plus

  • Ljudbok

    The Human Experience

    How to make life better for your customers and create a more successful organization

    av John Sills ...
    Uppläst av Simon Shepherd ...

    Oavkortad

    6 timmar:54 min

    Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the ... Läs mer

    176,60 kr

  • Ljudbok

    Your Future Self

    How to Make Tomorrow Better Today

    av Hal Hershfield ...
    Uppläst av Sean Pratt ...

    Oavkortad

    7 timmar:5 min

    'A fascinating, profound and immediately practical guide to shaping your life to come, while living more richly in the moment' Oliver Burkeman'A timely idea from one of today's leading behavioral scientists ... both personal and thoroughly grounded in the latest research' Angela Duckworth'A fascinating window into who you might become tomorrow - and how you can have more say in that evolution ... Läs mer

    318,64 kr

  • Ljudbok

    Buyer Personas

    How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

    av Adele Revella ...
    Uppläst av Pam Ward ...

    Oavkortad

    7 timmar:2 min

    Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Läs mer

    199,11 kr