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  • Gap Prospecting: Getting The Buyer To Engage: How Problem Centric Prospecting Increases Pipeline By Changing Everything You Know About Outreach, Prospecting, Cold Calling, And Sending Emails

    Most prospecting fails before the first conversation ever happens.Not because sellers lack effort, tools, or activity--but because buyers don't see a reason to change. They're comfortable enough. Busy enough. Unconvinced enough to ignore you.Gap Prospecting explains why.In this book, Keenan and Will challenge the modern obsession with outreach volume, personalization tricks, and "clever" messaging ... Läs mer

    93,87 kr eller gratis med Kobo Plus

  • Marketing

    An Introduction

    This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates ... Läs mer

    1 159,74 kr

  • The First Meeting Differentiator

    Transforming Sales-Focused Discovery into Client-Centric Consultations

    av Lee B. Salz ...
    The first meeting is where everything begins—or ends. Get it right, and you build unstoppable deal momentum. Get it wrong, and the deal is in big trouble.Traditional discovery meetings must die! Today's buyer demands it. They no longer tolerate one-sided sales interrogations that serve the seller but provide no value to them. If they agree to a meeting with you, they expect something more—a ... Läs mer

    194,39 kr

  • $100M Offers

    How To Make Offers So Good People Feel Stupid Saying No

    Serie Bok 1 - Acquisition.com $100M Series
    ** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Läs mer

    149,31 kr eller gratis med Kobo Plus

  • Hooked

    How to Build Habit-Forming Products

    av Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Läs mer

    149,13 kr

  • Emotional Intelligence for Sales Leadership

    The Secret to Building High-Performance Sales Teams

    The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Sales leadership expert Colleen Stanley shows how emotional ... Läs mer

    135,35 kr

  • Drive

    The Surprising Truth About What Motivates Us

    The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Läs mer

    81,61 kr

  • Alchemy

    The Surprising Power of Ideas That Don't Make Sense

    Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ... ... Läs mer

    172,13 kr

  • $100M Leads

    How to Get Strangers to Want to Buy Your Stuff

    Serie Bok 2 - Acquisition.com $100M Series
    You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Läs mer

    149,31 kr eller gratis med Kobo Plus

  • Obvious Adams

    Masters of Marketing Secrets: The Story of a Successful Marketer

    Serie serie Masters of Marketing Secrets
    Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... Läs mer

    Gratis

  • SPIN Selling

    av Neil Rackham ...
    The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar ... Läs mer

    291,17 kr

  • Sales Pitch: How to Craft a Story to Stand Out and Win

    av April Dunford ...
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Läs mer

    93,87 kr

  • Magic Words

    av Jonah Berger ...
    A NEXT BIG IDEA CLUB 'MUST-READ'New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders ... Läs mer

    199,69 kr

  • New Sales. Simplified.

    The Essential Handbook for Prospecting and New Business Development

    av Mike Weinberg ...
    The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most ... Läs mer

    135,35 kr

  • To Sell Is Human

    The Surprising Truth About Moving Others

    **#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Läs mer

    91,89 kr

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    av Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Läs mer

    135,35 kr

  • Competing Against Luck

    The Story of Innovation and Customer Choice

    The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Läs mer

    194,39 kr

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Läs mer

    172,13 kr

  • MEDDICC

    The ultimate guide to staying one step ahead in the complex sale

    av Andy Whyte ...
    What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales ... Läs mer

    99,51 kr eller gratis med Kobo Plus

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

    172,13 kr

  • Konflikthantering i 4 steg

    Metoder, strategier, viktiga tekniker och operativa tillvägagångssätt för att hantera och lösa konfliktsituationer

    Varför är det viktigt att behärska konsten att hantera konflikter? Hur kan vi omvandla konflikter från hinder till möjligheter för tillväxt och förståelse? Vilka är de mest effektiva strategierna för att hantera och lösa tvister?Gör dig redo att läsa en viktig guide som tar dig igenom dynamiken i konfliktlösning. Boken erbjuder en tydlig och djupgående väg till att förstå och hantera tvister inom ... Läs mer

    19,82 kr eller gratis med Kobo Plus

  • The Qualified Sales Leader

    Proven Lessons from a Five Time CRO

    av John McMahon ...
    "The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Läs mer

    99,51 kr eller gratis med Kobo Plus

  • PSYCHO-SELLING

    How To Double Your Income From Sales In 8 Weeks

    av Bruce King ...
    Psycho-Selling was first published by BBC Books and became an international best seller and was translated into several launguages. I has helped tens of thousands of salepeople to increase their sales and income massively - often more than double. Now it's your turn. ... Läs mer

    25,10 kr

  • Day Trading Attention

    How to Actually Build Brand and Sales in the New Social Media World

    New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Läs mer

    266,37 kr