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Rekommenderas för dig

Marketing

An Introduction

av Rosalind Masterson, Nichola Phillips, David Pickton ...

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates ... Läs mer

1 111,05 kr

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice.Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates
... Läs mer
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

av Alexander Hormozi ...

Serie Bok 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Läs mer

141,28 kr eller gratis med Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Läs mer
Hooked

How to Build Habit-Forming Products

av Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Läs mer

146,69 kr

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
... Läs mer
Emotional Intelligence for Sales Leadership

The Secret to Building High-Performance Sales Teams

av Colleen Stanley ...

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Sales leadership expert Colleen Stanley shows how emotional ... Läs mer

128,14 kr

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Sales leadership expert Colleen Stanley shows how emotional
... Läs mer
Drive

The Surprising Truth About What Motivates Us

av Daniel H. Pink ...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Läs mer

74,51 kr

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high
... Läs mer
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

av Alexander Hormozi ...

Serie Bok 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Läs mer

141,28 kr eller gratis med Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Läs mer
SPIN Selling

av Neil Rackham ...

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar ... Läs mer

275,48 kr

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar
... Läs mer
Alchemy

The Surprising Power of Ideas That Don't Make Sense

av Rory Sutherland ...

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ... ... Läs mer

165,56 kr

Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST‘Revelatory and entertaining’ Sunday Times‘Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books ...
... Läs mer
Obvious Adams

Masters of Marketing Secrets: The Story of a Successful Marketer

av Robert R. Updegraff ...

Serie serie Masters of Marketing Secrets
Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... Läs mer

Gratis

Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why
... Läs mer
Sales Pitch: How to Craft a Story to Stand Out and Win

av April Dunford ...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Läs mer

88,82 kr

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
... Läs mer
Magic Words

av Jonah Berger ...

A NEXT BIG IDEA CLUB 'MUST-READ'New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders ... Läs mer

188,99 kr

A NEXT BIG IDEA CLUB 'MUST-READ'New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders
... Läs mer
MEDDICC

The ultimate guide to staying one step ahead in the complex sale

av Andy Whyte ...

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales ... Läs mer

94,15 kr eller gratis med Kobo Plus

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales
... Läs mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

165,56 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Läs mer
To Sell Is Human

The Surprising Truth About Moving Others

av Daniel H. Pink ...

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Läs mer

83,94 kr

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... Läs mer
Competing Against Luck

The Story of Innovation and Customer Choice

av Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Läs mer

188,03 kr

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Läs mer
The Challenger Sale

How To Take Control of the Customer Conversation

av Matthew Dixon, Brent Adamson ...

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Läs mer

165,56 kr

THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is
... Läs mer
Traction

How Any Startup Can Achieve Explosive Customer Growth

av Gabriel Weinberg, Justin Mares ...

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is ... Läs mer

165,56 kr

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is
... Läs mer
The Qualified Sales Leader

Proven Lessons from a Five Time CRO

av John McMahon ...

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Läs mer

94,15 kr eller gratis med Kobo Plus

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at
... Läs mer
Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

av Gary Vaynerchuk ...

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Läs mer

252,06 kr

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development
... Läs mer
Konflikthantering i 4 steg

Metoder, strategier, viktiga tekniker och operativa tillvägagångssätt för att hantera och lösa konfliktsituationer

av Stefano Calicchio ...

Varför är det viktigt att behärska konsten att hantera konflikter? Hur kan vi omvandla konflikter från hinder till möjligheter för tillväxt och förståelse? Vilka är de mest effektiva strategierna för att hantera och lösa tvister?Gör dig redo att läsa en viktig guide som tar dig igenom dynamiken i konfliktlösning. Boken erbjuder en tydlig och djupgående väg till att förstå och hantera tvister inom ... Läs mer

18,75 kr eller gratis med Kobo Plus

Varför är det viktigt att behärska konsten att hantera konflikter? Hur kan vi omvandla konflikter från hinder till möjligheter för tillväxt och förståelse? Vilka är de mest effektiva strategierna för att hantera och lösa tvister?Gör dig redo att läsa en viktig guide som tar dig igenom dynamiken i konfliktlösning. Boken erbjuder en tydlig och djupgående väg till att förstå och hantera tvister inom
... Läs mer
PSYCHO-SELLING

How To Double Your Income From Sales In 8 Weeks

av Bruce King ...

Psycho-Selling was first published by BBC Books and became an international best seller and was translated into several launguages. I has helped tens of thousands of salepeople to increase their sales and income massively - often more than double. Now it's your turn. ... Läs mer

24,15 kr

Psycho-Selling was first published by BBC Books and became an international best seller and was translated into several launguages. I has helped tens of thousands of salepeople to increase their sales and income massively - often more than double. Now it's your turn.
... Läs mer
New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

av Mike Weinberg ...

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most ... Läs mer

128,14 kr

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most
... Läs mer
The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

av Brian Tracy ...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Läs mer

128,14 kr

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available
... Läs mer
Brave New Work

Are You Ready to Reinvent Your Organization?

av Aaron Dignan ...

What's stopping you from doing the best work of your life?People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant. Bureaucracy and hierarchy continue to stifle creativity and talent. So - after literal decades of management ... Läs mer

124,12 kr

What's stopping you from doing the best work of your life?People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant. Bureaucracy and hierarchy continue to stifle creativity and talent. So - after literal decades of management
... Läs mer

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Rekommenderas för dig

Försäljning E-böcker

Marketing

$100M Offers

Hooked

Emotional Intelligence for Sales Leadership

Drive

$100M Leads

SPIN Selling

Alchemy

Obvious Adams

Sales Pitch: How to Craft a Story to Stand Out and Win

Magic Words

MEDDICC

This is Marketing

To Sell Is Human

Competing Against Luck

The Challenger Sale

Traction

The Qualified Sales Leader

Day Trading Attention

Konflikthantering i 4 steg

PSYCHO-SELLING

New Sales. Simplified.

The Psychology of Selling

Brave New Work