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Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
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Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
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Audiobook

Painavaa puhetta

by Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Narrated by Ripsa Koskinen-Papunen ...

Unabridged

7 hours 18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... Read more

S$ 30.18 SGD

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... Read more
Audiobook

Audiobook

TikTok: How to Become Famous on Tik Tok

A Step-by-Step Guide for Beginners on How to Harness the Power of This New Hot Trend to Make Money, Gain Fame and grow Your Brand – TikTok 2020.

by Martin Baldron ...

Narrated by Tom Brooks ...

Unabridged

3 hours 13 min

You know how those Hollywood Stars didn’t want to be on IG 4 years ago cause they thought they were cool sh*t, but now they’re like “Uhoh”?See people like Kylie Jenner. She built a brand on Instagram while it was the trend.Now she sell whatever wherever, but that couldn’t be possible if she didn't strike the Instagram trend.Why can’t anybody be a part of that circle? And why you should try to?For ... Read more

S$ 20.83 SGD or Free with Kobo Plus

You know how those Hollywood Stars didn’t want to be on IG 4 years ago cause they thought they were cool sh*t, but now they’re like “Uhoh”?See people like Kylie Jenner. She built a brand on Instagram while it was the trend.Now she sell whatever wherever, but that couldn’t be possible if she didn't strike the Instagram trend.Why can’t anybody be a part of that circle? And why you should try to?For
... Read more
Audiobook

Audiobook

Зачем пиарщику линейка? Советы по измерению коммуникаций

by Лилия Глазова, Лилия Глазова ...

Narrated by Александра Максимова ...

Unabridged

4 hours 7 min

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный ... Read more

S$ 25.98 SGD or Free with Kobo Plus

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный
... Read more
Audiobook

Audiobook

Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

by Michael Levine ...

Narrated by Tom Weiner ...

Unabridged

9 hours 21 min

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to ... Read more

S$ 27.80 SGD or Free with Kobo Plus

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to
... Read more
Audiobook

Audiobook

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

by Jeremy Goldman ...

Narrated by Joe Geoffrey ...

Unabridged

7 hours 53 min

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... Read more

Was S$ 41.78 SGD Now S$ 29.25 SGD or Free with Kobo Plus

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
... Read more
Audiobook

Audiobook

Inbound PR

The PR Agency's Manual to Transforming Your Business With Inbound

by Iliyana Stareva ...

Narrated by Norah Tocci ...

Unabridged

4 hours 51 min

Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to ... Read more

Was S$ 27.86 SGD Now S$ 22.28 SGD or Free with Kobo Plus

Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to
... Read more
Audiobook

Audiobook

Reputation Capital

How to Navigate Crises and Protect your Greatest Asset

by T.J. Winick ...

Narrated by Jeff Hoyt ...

Unabridged

6 hours 8 min

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football ... Read more

S$ 29.25 SGD or Free with Kobo Plus

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football
... Read more
Audiobook

Audiobook

Complete Guide to Public Relations for SMEs, The

by Mark D. Wells ...

Narrated by Owen Hawthorne ...

Unabridged

8 hours 3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Read more

S$ 20.83 SGD or Free with Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... Read more
Audiobook

Audiobook

Crystallizing Public Opinion

by Edward Bernays ...

Narrated by Jonathan Quinn ...

Unabridged

4 hours 26 min

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold ... Read more

S$ 18.08 SGD or Free with Kobo Plus

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold
... Read more
Audiobook

Audiobook

Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

by Amy Brann ...

Narrated by Esther Wane ...

Series series The Neuroscience of Business Series
Unabridged

6 hours 8 min

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... Read more

S$ 23.62 SGD or Free with Kobo Plus

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... Read more
Audiobook

Audiobook

Stories That F*cking Matter

Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

by Garrett McClure, Steven LeVine ...

Narrated by Josh Rivedal ...

Unabridged

4 hours 6 min

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in ... Read more

S$ 26.46 SGD or Free with Kobo Plus

A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in
... Read more
Audiobook

Audiobook

Bang!

Getting Your Message Heard in a Noisy World

by Linda Kaplan Thaler, Robin Koval, Delia Marshall ...

Narrated by Deborah Marlowe ...

Unabridged

7 hours 4 min

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' ... Read more

S$ 20.85 SGD

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences'
... Read more
Audiobook

Audiobook

Public Relations: A Practical Guide to Building Trust, Managing Reputation, and Getting Media Coverage That Matters

by Adrian Collier ...

Narrated by Adrian Collier ...

Unabridged

2 hours 7 min

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear, empowering roadmap. Ditch the outdated spin and learn to build a credible narrative that drives actual ... Read more

S$ 13.92 SGD or Free with Kobo Plus

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear, empowering roadmap. Ditch the outdated spin and learn to build a credible narrative that drives actual
... Read more
Audiobook

Audiobook

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

by Peter Coughter ...

Narrated by TJ Johnson ...

Unabridged

4 hours 35 min

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation. ... Read more

S$ 22.28 SGD or Free with Kobo Plus

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
... Read more
Audiobook

Audiobook

Making Waves

PR strategies to transform your maritime business

by Ben Pinnington ...

Narrated by Ben Pinnington ...

Unabridged

8 hours 56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Read more

S$ 22.98 SGD or Free with Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... Read more
Audiobook

Audiobook

丁菱娟說公關

by 丁菱娟 ...

Narrated by 丁菱娟 ...

Unabridged

2 hours 16 min

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07 ... Read more

S$ 9.71 SGD or Free with Kobo Plus

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07
... Read more
Audiobook

Audiobook

Public Speaking

How to Speak Effectively Anywhere, Be More Confident, and Influence People

by Ryan Carter ...

Narrated by Aria Chambers, Melanie Ross ...

Unabridged

20 hours 14 min

Do you often find yourself paralyzed by fear before a presentation?Does your heart race and your palms sweat at the mere thought of speaking in front of others?Do you struggle to convey your ideas clearly and confidently?Have you missed out on career opportunities because your public speaking skills aren't where you'd like them to be?I understand how frustrating and limiting this can be. It’s time ... Read more

S$ 27.83 SGD or Free with Kobo Plus

Do you often find yourself paralyzed by fear before a presentation?Does your heart race and your palms sweat at the mere thought of speaking in front of others?Do you struggle to convey your ideas clearly and confidently?Have you missed out on career opportunities because your public speaking skills aren't where you'd like them to be?I understand how frustrating and limiting this can be. It’s time
... Read more
Audiobook

Audiobook

Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos [How to Craft Your Company's Unique Story to Make Your Products Irresistible]

by Gregory V. Diehl ...

Narrated by Luis Alberto ...

Unabridged

7 hours 25 min

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la ... Read more

S$ 20.05 SGD or Free with Kobo Plus

"Éxito de ventas nº1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la
... Read more
Audiobook

Audiobook

The Art of Money-Getting, or, Golden Rules for Making Money

by Phineas Taylor "P.T. Barnum" ...

Narrated by Douglas Harvey ...

Unabridged

1 hour 27 min

Learn The 20 Time Tested Business Rules To Attract More Money, More Prospects and More Customers To You From "The Father Of Marketing" - PT BarnumSo read the copy for advertisements for The Art of Money Getting; or, Golden Rules for Making Money, a concise guide to the principles of sound business and financial management written by P. T. Barnum and published in 1880 as a 96-page paperback at the ... Read more

S$ 5.53 SGD or Free with Kobo Plus

Learn The 20 Time Tested Business Rules To Attract More Money, More Prospects and More Customers To You From "The Father Of Marketing" - PT BarnumSo read the copy for advertisements for The Art of Money Getting; or, Golden Rules for Making Money, a concise guide to the principles of sound business and financial management written by P. T. Barnum and published in 1880 as a 96-page paperback at the
... Read more
Audiobook

Audiobook

Launch Your Platform

A 21-Day Launch Plan to Build Your Personal Brand and Share Your Story Online as a Writer, Coach, or Speaker

by Jonathan Milligan ...

Narrated by Jonathan Milligan ...

Series Audiobook 2 - Your Message Matters
Unabridged

4 hours 12 min

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to ... Read more

S$ 15.26 SGD or Free with Kobo Plus

How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to
... Read more
Audiobook

Audiobook

13 Secretos Olvidados del Control Mental

Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

by Ronald Gill ...

Narrated by Global Audio Productions ...

Unabridged

4 hours 43 min

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... Read more

S$ 20.83 SGD or Free with Kobo Plus

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos,
... Read more
Audiobook

Audiobook

Rage and Hope

The Women's Movement through Its Most Powerful Campaigns

by Regina Luttrell ...

Narrated by Regina Luttrell, Jessica Munna ...

Unabridged

7 hours

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most ... Read more

S$ 37.63 SGD

PRE-ORDER

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most
... Read more
Audiobook

Audiobook

Guerrilla P.R.

How You Can Wage an Effective Publicity Campaign...without Going Broke

by Michael Levine ...

Narrated by Christopher Hurt ...

Unabridged

8 hours 44 min

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.In ... Read more

S$ 55.68 SGD or Free with Kobo Plus

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.In
... Read more
Audiobook

Audiobook

Story-Driven Employer Branding

Introducing the Magnetic Employer Branding Method™: Matching Minds with Mission Through Business Storytelling

by Susanna Rantanen ...

Narrated by Susanna Rantanen ...

Unabridged

7 hours 9 min

❌ Tired of employer branding that sounds like corporate fluff?❌ Struggling to get leadership buy-in for employer branding?❌ Finding it hard to stand out from competitors and attract and retain the right talent?This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but ... Read more

S$ 27.86 SGD or Free with Kobo Plus

❌ Tired of employer branding that sounds like corporate fluff?❌ Struggling to get leadership buy-in for employer branding?❌ Finding it hard to stand out from competitors and attract and retain the right talent?This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but
... Read more

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