UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first editi...

A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much information about their cleanse on Facebook. They live in our homes, work in our offices and shop at ...

You don't know what it's like to work for you.Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their sign...

UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.With all the excitement of our time, comes confusio...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buye...

**The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition“A profound book about self-determination and self-realization.”—Senator Cory Booker“The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project**In this invaluable book, LinkedIn co-founder Reid Hoffman ...

WALL STREET JOURNAL BESTSELLERWHAT IS YOUR PURPOSE AND HOW DO YOU MAKE IT MATTER IN MODERN LIFE?In this thought-provoking and actionable book, Silicon Valley social software pioneer Gina Bianchini offers a step-by-step guide to finding your purpose and translating it into action through the power of community and new approaches to technology.She offers a unique take on purpose discovered through her popular Community Design™ Masterclass that has helped thousands of ...

Bestselling authors and cohosts of the TED podcast Fixable, Frances Frei and Anne Morriss reinvent the playbook for how to lead change—with a radical approach that moves fast, builds trust, and accelerates excellence.Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. ...

'If you're ready for a new way of doing business, this is the book for you' Daniel H. Pink, author of To Sell Is Human and Drive**'Bob Chapman is on a mission to change the way businesses treat their employees' Inc.magazineDo you want to boost the morale, loyalty, creativity and performance of your employees?In Everybody Matters, CEO Bob Chapman and bests...

Stop searching for purpose. Build it.We're living through a crisis of purpose. Surveys indicate that people are feeling less connected to the meaning of their work, asking, "How do I find my purpose?"That's the wrong question. You don't find your purpose—you build it. The HBR Guide to Crafting Your Purpose debunks three common myths about purpose: that purpose is found, that you have only one, and that it stays the same over time. Packed with stori...

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s t...

Get ready to make the biggest jump of your career.The chasm separating managers from leaders is widening as the skills required to be an effective leader grow in number and complexity. But you're ambitious. You want to cross that chasm. And your organization needs you to cross it in order to join its bench of stars who will lead with empathy and humanity and ground the organization's strategies in a meaningful, mission-driven, and purposeful way.The Lea...