Most startups do not fail because they lack ideas. They fail because, in the rush to survive, they say yes to the wrong customers, build the wrong product shape, and accidentally choose a business model they cannot sustain. The result is motion without advantage: more activity, more complexity, and less clarity about why anyone should pick you when competitors arrive.The Founder's Strategy Manual is a practical guide to founder strategy when you do not yet have scale. Arjun Valmere...

Most startups do not fail because the founders cannot build. They struggle because what they build is easy to imitate, hard to price, and fragile under growth pressure. *The Strategic Founder* is a practical guide to making the early choices that shape long-term strength: choices about customers, positioning, offers, revenue, margins, and the operating habits that keep learning fast without locking in weaknesses.Arjun Valmere gives you a clear framework for founder strategy that tr...

Entering a competitive market is not a matter of courage. It is a matter of choosing the fight you can actually win. In crowded categories, incumbents rarely beat you on product alone; they beat you on habit, distribution, and trust. The Market Entry Playbook is a practical guide to finding the opening, shaping a focused entry move, and earning early traction without burning months on broad, expensive battles.Arjun Valmere lays out a clear framework for market entry strategy in com...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

Change is a powerful force, but one that must be directed if it is to have a positive and calculated outcome. It can be shaped according to the needs of an organisation to grow or contract, respond to competition or threat, or simply to keep pace with the world around it.It is widely understood by leaders and managers that only effective project management has the potential to deliver the transformation they seek. However, many projects have failed to deliver the outcomes that thei...

Organisations increasingly look to project management to deal with short timeframes, tight budgets, changing requirements and risk management in everyday operations, as well as for major strategic projects. Project management knowledge and skills are now essential for professionals just about everywhere, from teachers, social workers and lawyers, to engineers, builders and accountants.Stephen Hartley's Project Management is based on the recognised global standard for proje...

The ITIL 4 Digital IT and Strategy (DITS) reference and revision guide is one of five ITIL 4 revision aids published by TSO, following on from ITIL 4 Foundation revision guide. It focuses on the alignment of digital business strategy with IT strategy. It also covers how disruption from new technologies is impacting organizations and how businesses are responding. Key topics include, using DITS in an organization, DITS and digital disruption, strategic approaches for digital organizations, ...

Processes don't drive projects; people do.Successful project management is ultimately about effective communication, and more broadly, effective people management. Most books, however, deal largely with process - the mechanical, methodological side, and play down the human side.The Project Manageris a fresh approach to project management: it moves beyond the formal methodologies and techniques to shed light on the core skills that will make you a great proj...

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’Professor Keith Fletcher, Director of Education, The...

This guide integrates theory and practice to offer practical solutions for architects to improve their design management skills.This unique guide helps architects improve their management skills by addressing the relationship between the management of the design project and the design office. The author demonstrates how a professionally managed project, conceived and delivered within a professionally managed office ensures that client values are translated...

While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not mult...

Collaboration in supply chains means managing the chain beyond traditional or transactional methods. It involves rethinking the way your business is managed, both internally and externally, and the ways in which employees and partners relate to each other. Stuart Emmett and Barry Crocker's book explains how a relationship-based approach to supply chain management can transform business; how to organise your business internally for effective supply chain relationships and how to transform y...