Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the la...

Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to...

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the Amur Girl, this book celebrates the power of great marketing and the flashes of genius behind some of the world’s most successful brands.Over the course of a 35-year career in the marketing industry, the author has taken note of the remarkable marketing triumphs featured i...

A Fun and Interactive Baseball IQ Book for Kids & Young PlayersStep onto the field and take control of the game. In Pick-A-Play: Little League Shortstop, you are the shortstop for the Greenfield Cubs Little League team, and every baseball IQ choice you make can change the outcome. Will you charge a grounder or wait for the hop? Steal a base or stay put? The decisions are yours to make.This interactive baseball IQ book puts you in the middle of the action with 39 ba...

The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon - just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary o...

Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today’s world of work needs to learn, absorb and demonstrate if they are to...

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life exampl...

The landscape of Christian spirituality in the West is no longer lush with green grass and wild flowers blooming. Instead, across the country we find dry terrain where churches no longer can expect interested seekers--yet most of our solutions for addressing this predicament link to anxiety around our performance and personality. Rather than going back to the boardroom to cook up new techniques for a trendier church, let's ask more meaningfully rooted questions. Do we know how to be presen...

IVP Readers' Choice AwardMissio Alliance Essential Reading ListPublic gatherings are vital for movement, but too often in our approach to planting churches, we haven't paid enough attention to the difficult grassrootswork of movement: discipleship, community formation, and mission. This book will help you start missional-incarnational communities in a way that reflects the viral movement of the early New Testament church.JR Woodward (author of Cr...

In today s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainab...

Aren’t Christians Supposed to Be the Loving Ones?Whether it’s the news, social media, or well-intentioned friends, we’re told daily to fear "others." We fear strangers, neighbors, the other side of the aisle, even those who parent differently. And when we’re confronted with something that scares us, our brain sees only two options:Attack or AvoidBut either way, polarization intensifies. What if you could defy your ...

“In the well-written, laugh-out-loud, self-deprecating spirit of Bill Bryson’s A Walk In the Woods and Nora Ephron’s When Harry Met Sally, Dan White takes us along for a walk on the wild side of adventure and love. I couldn’t put it down.” —Eric Blehm, National Outdoor Book Award-winning author of The Last SeasonWhen Dan White and his girlfriend Melissa set out to hike the Pacific Crest Trail, which stretches from Mexico to Canada through...