The track record of IT projects is poor. Less than a third of IT projects deliver what they said they would, on schedule and on budget. The major cause of IT project failure is not, as you might expect, poor IT leadership or difficult technology but poor business leadership. One of the reasons for this is that, unlike their IT peers, business managers often get little training or education in project delivery, let alone the special case represented by an IT project. Business Leadership for...

Long before Trussville became the commercial hub of northeastern Jefferson County, settlers fell in love with the area's fertile land and proximity to Alabama's longest free-flowing river, the Cahaba. In the late 1930s, a New Deal initiative known as the Cahaba Project established nearly three hundred new homes in the city, a community that became a historic treasure. The Trussville Academy opened its doors in 1869 and is the area's first educational institution. Camp Gertrude Coleman, whi...

My Life with Michael is an autobiographical look at director Gary Lloyd’s journey working with the legacy of Michael Jackson. After ten years in London’s West End, Thriller Live! has become one of the UK’s longest-running musicals and has played around the world to over 5 million people. The book explores Lloyd’s life growing up as a driven and determined male dancer in the 1980s and as an aspiring choreographer/director; and how the inspiration of Michael Jackson’s work paved the way for ...

Listed as the "#1 Book" of 2018—AMY'S BOOKSHELF REVIEWS“…flabbergasted … by the magnitude (bigger than Our Bodies, Ourselves) … the multi-media Gesamtkunstwerk ambitions … the Joycean wordplay … exuberant code-switching, diction-mixing, blending of disparate linguistic ingredients into previously unknown harmonies and cacophonies. Like Finnegans Wake or The Anatomy of Melancholy … I look forward to dipping into it for years to come”—CHRISTOPHER MILLER, AUTHOR“The term 'page...

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product devel...

With case studies on such topics as implementing a technology program and modifying a schedule, this book shows why principals must play a leadership role.

From the New York Times bestselling author of The Paris Library and Miss Morgan’s Book Brigade, a charming and “richly populated” (New York Journal of Books) novel about two small-town girls with big dreams who move to Paris to become artists. But dreams don’t just come true. They require nurturing, as do friendships.Paris, 1995: It’s been five years since Lily Jacobsen and her best friend Mary Louise arrived in Paris from their ...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh....

Smithsonian's National Museum of African American History and Culture is truly groundbreaking!The first national museum whose mission is to illuminate for all people, the rich, diverse, complicated, and important experiences and contributions of African Americans in America is opening.And the history of NMAAHC--the last museum to be built on the National Mall--is the history of America.The campaign to set up a museum honoring black citizens is nearly...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are increasing each year. According to surveys, shopper marketing is growing even faster than internet adverti...

Few were more qualified than Dempsey Travis to write the history of African Americans in Chicago, and none would be able to do it with the same command of firsthand sources. This seminal paperback reissue, An Autobiography of Black Chicago, emulates the best works of Studs Terkel - portraying the African American Chicago community through the personal experiences of Dempsey Travis, his family, and his fellow Chicagoans. Through his family's and his own experiences, plus those of t...