Copywriting is often described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such as to buy services or products. Learn the fundamentals you'd need to learn to write effective sales letters today!Table Of ContentsIntroduction

A night train crosses the heavens in these strange, tender tales from one of Japan’s beloved storytellers.Japanese fairy tales: enchanting, enigmatic stories of animals, human beings and the great natural world.Dark and innocent, sublime and whimsical, Kenji Miyazawa’s stories have the ageless feel of the best fairy tales. There are animal allegories such as ‘The Ungrateful Rat’, where a rude rodent insults all the objects he meets until he meets the Rat Tr...

In Oe's masterpiece of the human condition and family psychology, estranged brothers Mitsusaburo and Takashi have long since left their family home in a remote forested valley on Shikoku, in the south of Japan: Mitsusaburo for work in Tokyo; his younger brother Takashi for the United States, to atone for his part in anti-American student protests. Takashi's return to Japan coincides with a local Korean supermarket magnate's offer to buy the brothers' ancestral storehouse, pitting the broth...

Black Rain is centered around the story of a young woman who was caught in the radioactive "black rain" that fell after the bombing of Hiroshima. lbuse bases his tale on real-life diaries and interviews with victims of the holocaust; the result is a book that is free from sentimentality yet manages to reveal the magnitude of the human suffering caused by the atom bomb. The life of Yasuko, on whom the black rain fell, is changed forever by periodic bouts of radiation sickness and t...

Kenji Miyazawa is one of modern Japan’s most beloved writers, a great poet and a strange and marvelous spinner of tales, whose sly, humorous, enchanting, and enigmatic stories bear a certain resemblance to those of his contemporary Robert Walser. John Bester’s selection and expert translation of Miyazawa’s short fiction reflects its full range from the joyful, innocent “Wildcat and the Acorns,” to the cautionary tale “The Restaurant of Many Orders,” to “The Earthgod and the Fox,” which sta...

This is the true story, as told to the doctor who looked after him just before he died, of the life of one of the last traditional yakuza in Japan. It wasn’t a "good" life, in either sense of the word, but it was an adventurous one; and the tale he has to tell presents an honest and oddly attractive picture of an insider in that separate, unofficial world.In his low, hoarse voice, he describes the random events that led the son of a prosperous country shopkeeper to become a member,...

In Oe's masterpiece of the human condition and family psychology, estranged brothers Mitsusaburo and Takashi have long since left their family home in a remote forested valley on Shikoku, in the south of Japan: Mitsusaburo for work in Tokyo; his younger brother Takashi for the United States, to atone for his part in anti-American student protests. Takashi's return to Japan coincides with a local Korean supermarket magnate's offer to buy the brothers' ancestral storehouse, pitting the broth...

Hiruko, from the now vanished archipelago 'somewhere between China and Polynesia', and her band of friends have searched in vain for someone who speaks her native language. They finally track down Susanoo, a sushi chef from the same nation, but there's a problem - he has lost the power of speech. As the companions set out to help Susanoo regain his voice, encountering magic radios, personality swaps and climate change fears, their friendship empowers them against despair and sets them to d...

The blistering 1928 Bolshevik satire, unpublishable in the Russia until 1988 - in a brand new translation'A love that cannot be throttled by the rubber tube of an enema bulb is immortal.'Bookish and idealistic Vladimir is tormented with love for Olga; he brings her flowers when other men bring her flour and millet. Olga eventually agrees to marry him, as her building’s central heating will be out of service all winter and at least with two in the b...

WITH A NEW INTRODUCTION BY CATHY RENTZENBRINK'For as long as I'm immersed in a P.G. Wodehouse book, it's possible to keep the real world at bay and live in a far, far nicer, funnier one' MARIAN KEYES'Sunlit perfection' STEPHEN FRY'Wodehouse is as loved as ever, and his vivid prose style and unique comic invention are major contributions to English fiction' GUARDIANA joyous romp thro...

'A rigorously researched and gripping account... a beautifully written book' Financial Times'Deeply researched and fascinating' GuardianA gripping account of the past and future of TaiwanIn the overwhelming chaos across Asia at the end of the Second World War, one relatively minor issue was the future of the Japanese colony of Taiwan, a large island some one hundre...

Discover the incredible, fact-packed new book shining a light on the world’s biggest engineering challenges, and what they tell us about our future.THE SUNDAY TIMES BESTSELLERA NEW SCIENTIST BEST NEW POPULAR SCIENCE BOOK OF 2026‘A ceaselessly uplifting and positive book.’ – Mark Cooper-Jones, author of This Way Up by the Map Men‘Reveals the feats shaping the 21st century.’ – Chris Broad, bes...