#1 AMAZON BEST SELLERNONFICTION BOOK AWARDS GOLD MEDALIST2026 AXIOM AWARDS GOLD MEDALIST IN SALESEvery hour of every day, shoppers visit retail stores intending to buy but leave empty-handed.Brick-and-mortar retailers aren’t being beaten by Amazon or other online competitors, they’re beating themselves by not focusing on the shopper who is already in the store but left without buying.In Store Tra...

“Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections … in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!”— Len Schlesinger President, Babson Collegeformer Vice Chairman and COO, Limited Brands“A retail brand is built from the cumulative effect...

The Breakthrough Program for Increasing Quality, Shortening Cycle Times, and Creating Shareholder Value In Every Area of Your OrganizationTime and quality are the two most important metrics in improving any company's production and profit performance. Lean Six Sigma explains how to impact your company's performance in each, by combining the strength of today's two most important initiativesLean Production and Six Sigmainto one integrated program.Th...

The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and mu...

 Successful Project Management, Third Edition, covers the fundamentals of project management, focusing on practical skills you can apply immediately to complete projects on time, on budget, and on target! This book teaches you how to use proven strategies in large or small projects to clarify the objectives, avoid serious errors of omission, and eliminate costly mistakes. Gain the skills to: • Set measurable project objectives and create a practical plan to achieve them. • Manage the time, co...

Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do. There are several reasons for this, and these reasons form the foundation of Meaningful Measurement of the Customer Experience. The book provides gu...

Are marketing programs in place to generate quality sales leads and build brand awareness?Does the intangibility of services, makes it more important to brand a service offering?Does your current assets, Brand, marketing, and distribution be used with the new product?How should the partner program brand evolve to accommodate new programs and partner types?How would you rate Primary Brand compared to Competitive Brand on Design and Durability?Is your ...

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when and if they successfully consume the business value of your products. How your company reacts t...

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple IdeaStephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding.Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off th...

This book helps the organization’s top leader gather the information needed to identify opportunities and threats and decide on the appropriate risk response in this uncertain world.Risk is the effect of uncertainty on the ability of an organization to meet its strategic objectives. The effects of uncertainty are expressed as opportunities and threats. Yet, most people associate risk with hazards and losses (i.e., pure risk). Unlike pure risk, uncertainty risk is n...

So you’ve been asked to lead a quality control initiative? Or maybe you’ve been assigned to a quality team. Perhaps you’re a CEO whose main concern is to make your company faster, more efficient, and less expensive. Whatever your role is, quality control is a critical concept in every industry and profession.Quality Control For Dummies is the straightforward, easy guide to improving your company’s quality. It covers all of today’s available options and provides expert tech...

The Toyota Production System is the benchmark used throughout the world for “lean” thinking. Now you can model your own processes after those of the company that “wrote the book on supply chain management.”Written by two experts on the subject, along with a former Toyota senior executive, this book details the most celebrated supply chain operation in the world to help you form an integrated, synchronized system that will be the envy of your industry.You will find key insig...