DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted WrightIt may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the ...

Mystery: Detecting Truth in the DarknessA good mystery brings the reader into the mind of the detective: searching for clues, questioning suspects, and coming to conclusions.We like to play along, hoping to crack the case before the ultimate reveal. In a way, it feels like our real lives as we try to piece together the parts of our existence and discover what they mean.That is why mysteries are the perfect playground for the cultural apologist who se...

Celebrating the Living Witness of People and Places of the Christian FaithSaints and sanctuaries are critical parts of the Christian experience. We learn from those who have gone before or walk alongside us. When the mission becomes exhausting, we search for havens where we can recover and find the encouragement we need to continue. This issue seeks to celebrate the Christian journey; it considers many people who have traveled in ways we can learn from and the plac...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating th...

“A criminal strikes — and fades quickly back into the shadows of his own dark world! And, then — the man from Scotland Yard, the famous Inspector Peter Black, and the dangerous, relentless PURSUIT!”Two radio stalwarts, Ted DeCorsia and Ben Wright, give voice to the dignified, professional, and persistent Peter Black. Once on a case, he never relents until the suspect is behind bars. Black’s boss, Chief Inspector Harkness, is portrayed by Bill Johnstone who also sets the tone each week as t...