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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1705 Results
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  • Writing Skills for Public Relations

    Style and Technique for Mainstream and Social Media

    by John Foster ...
    Series series PR In Practice
    Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

    S$ 54.93 SGD

  • Crisis Communication

    Practical PR Strategies for Reputation Management & Company Survival

    by Peter Anthonissen ...
    Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

    S$ 41.63 SGD

  • Strategic Stakeholder Engagement

    by Chris Anastasi ...
    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social ... Read more

    S$ 72.55 SGD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    S$ 24.08 SGD

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    S$ 20.92 SGD

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    S$ 58.30 SGD

  • AI for Public Relations

    A How-To Guide for Implementation and Management

    Edited by Stephen Waddington, Ben Verinder ...
    Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles ... Read more

    S$ 49.91 SGD

  • Get Together

    How to Build a Community With Your People

    by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

    S$ 18.13 SGD or Free with Kobo Plus

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    S$ 6.95 SGD or Free with Kobo Plus

  • Internal Communication Strategy

    Design, Develop and Transform your Organizational Communication

    by Rachel Miller ...
    SHORTLISTED: Business Book Awards 2025 - People, Culture & ManagementGetting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.Written by award-winning communications professional Rachel Miller ... Read more

    S$ 54.93 SGD

  • The Business of Persuasion

    Harold Burson on Public Relations

    by Harold Burson ...
    "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Read more

    S$ 17.97 SGD or Free with Kobo Plus

  • The Speed Storytelling Toolkit

    by Felicity Cowie ...
    Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in ... Read more

    S$ 7.62 SGD or Free with Kobo Plus

  • Free Pr

    How to Get Chased By the Press Without Hiring a Pr Firm

    by Cameron Herold, Adrian Salamunovic ...
    Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ... Read more

    S$ 13.94 SGD or Free with Kobo Plus

  • The Age of Outrage

    How to Lead in a Polarized World

    by Karthik Ramanna ...
    A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and ... Read more

    S$ 32.14 SGD or Free with Kobo Plus

  • Applied Crisis Communication and Crisis Management

    Cases and Exercises

    by Timothy Coombs ...
    Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from ... Read more

    S$ 121.20 SGD

  • Women in Public Relations

    How Gender Influences Practice

    by Larissa A. Grunig, Linda Childers Hon, Elizabeth L. Toth ...
    The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations ... Read more

    S$ 103.25 SGD

  • Vernetzte Verführungen

    Wie wir uns gegen die Dark Arts der Konsumindustrie wehren

    by Jörg Tropp ...
    Series series Social Science and Law (German Language)
    Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise. Sie vernetzt sich mit unserem persönlichen Leben, den Medien und der Gesellschaft als Ganzes. Daten und Algorithmen steuern eine Verführungsmaschine, deren Funktionsweise für uns undurchsichtig ist. Sind wir diesen Dark Arts schutzlos ausgeliefert? Höchste Zeit, diese Frage zu klären und unsere Verbrauchersouveränität zu ... Read more

    S$ 28.22 SGD

  • Crisis Management in the Age of Social Media

    by Louis Capozzi ...
    Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour ... Read more

    S$ 12.20 SGD

  • Handbook of Risk and Crisis Communication

    Edited by Robert L. Heath, H. Dan O'Hair ...
    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this ... Read more

    S$ 101.86 SGD

  • Public Relations for Social Responsibility

    Affirming DEI Commitment with Action

    Edited by Donnalyn Pompper ...
    Series series Communicating Responsible Diversity, Equity, and Inclusion
    This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI. The collection explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power ... Read more

    S$ 120.22 SGD

  • Pay Attention!

    How to Get, Keep, and Use Attention to Grow Your Business

    by Cassandra M. Bailey, Dana M. Schmidt ...
    Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to ... Read more

    S$ 18.08 SGD

  • Strategic Public Relations Leadership

    by Anne Gregory, Paul Willis ...
    Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers ... Read more

    S$ 90.69 SGD

  • Produktion von Inhalten für digitale Medien

    Eine Einführung

    by Jay Daniel Thompson, John Weldon ...
    Series series Social Science and Law (German Language)
    Dieses Buch bietet eine Einführung in die Produktion digitaler Medieninhalte im einundzwanzigsten Jahrhundert. Dabei werden die Inhalte aus den Berufsfeldern Journalismus, Öffentlichkeitsarbeit und Marketing behandelt. Das Buch gibt einen Einblick, wie Inhalte präsentiert werden und befasst sich mit den rechtlichen und ethischen Fragen, mit denen sich die Produzenten von Inhalten konfrontiert ... Read more

    S$ 93.62 SGD