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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1705 Results
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  • Writing Skills for Public Relations

    Style and Technique for Mainstream and Social Media

    by John Foster ...
    Series series PR In Practice
    Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

    S$ 55.58 SGD

  • Crisis Communication

    Practical PR Strategies for Reputation Management & Company Survival

    by Peter Anthonissen ...
    Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

    S$ 42.17 SGD

  • Strategic Stakeholder Engagement

    by Chris Anastasi ...
    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social ... Read more

    S$ 72.45 SGD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    S$ 24.08 SGD

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    S$ 21.14 SGD

  • Internal Communication Strategy

    Design, Develop and Transform your Organizational Communication

    by Rachel Miller ...
    SHORTLISTED: Business Book Awards 2025 - People, Culture & ManagementGetting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.Written by award-winning communications professional Rachel Miller ... Read more

    S$ 55.58 SGD

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    S$ 6.94 SGD or Free with Kobo Plus

  • The Age of Outrage

    How to Lead in a Polarized World

    by Karthik Ramanna ...
    A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and ... Read more

    S$ 32.14 SGD or Free with Kobo Plus

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    S$ 58.96 SGD

  • The Business of Persuasion

    Harold Burson on Public Relations

    by Harold Burson ...
    "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Read more

    S$ 17.97 SGD or Free with Kobo Plus

  • The Speed Storytelling Toolkit

    by Felicity Cowie ...
    Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in ... Read more

    S$ 7.51 SGD or Free with Kobo Plus

  • Get Together

    How to Build a Community With Your People

    by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

    S$ 18.10 SGD or Free with Kobo Plus

  • Free Pr

    How to Get Chased By the Press Without Hiring a Pr Firm

    by Cameron Herold, Adrian Salamunovic ...
    Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ... Read more

    S$ 13.92 SGD or Free with Kobo Plus

  • AI for Public Relations

    A How-To Guide for Implementation and Management

    Edited by Stephen Waddington, Ben Verinder ...
    Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles ... Read more

    S$ 50.57 SGD

  • The SAGE Handbook of Public Relations

    Edited by Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Read more

    S$ 195.32 SGD

  • Strategic Planning Guide for Business Owners in Public Relations Campaigns

    by Tam Lawrence ...
    Unlock the secrets to effective public relations with “Strategic Planning: A Guide for Business Owners in Public Relations Campaigns.” This comprehensive guide is tailored for business owners who aim to master the art of strategic planning in the competitive world of PR.Dive into essential strategies, from crafting compelling messages to leveraging media channels for maximum impact. Learn how to ... Read more

    S$ 21.72 SGD or Free with Kobo Plus

  • Management Education in the Chinese Setting

    by Erdener Kaynak ...
    Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable Chinese ethnic population. Management Education in the Chinese Setting explores the challenges and ... Read more

    S$ 57.12 SGD

  • Mapping Out Marketing

    Navigation Lessons from the Ivory Trenches

    Edited by Jennifer Swartz, Ronald Hill, Catherine Lamberton ...
    Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited ... Read more

    S$ 78.03 SGD

  • Integrating Total Quality Management in a Library Setting

    by Susan Jurow, Susan Barnard ...
    Improve the delivery of library services by implementing total quality management (TQM), a system of continuous improvement employing participative management and centered on the needs of customers. Although TQM was originally designed for and successfully applied in business and manufacturing settings, this groundbreaking volume introduces strategies for translating TQM principles from the profit ... Read more

    S$ 150.50 SGD

  • L'étude de la relation client

    Le marketing scientifique à l'usage des managers

    by Jacques Angot, Ruben Chumpitaz, Valérie Swaen ...
    Series Book 1 - Le marketing scientifique à l'usage des managers
    Quels sont les outils d'évaluation mis à disposition pour étudier la relation entre les clients et l'entreprise ?L'étude de la relation client est un enjeu majeur au sein de toutes les entreprises. Tout professionnel se voit assigner des objectifs de conquête de nouveaux clients, d'augmentation du taux de fidélité ou encore de préservation du capital client. Autant de mots qui sont sans valeur s ... Read more

    S$ 41.17 SGD

  • Essere un Vero Leader

    by Michele Putrino ...
    Questo libro è rivolto a coloro che, non avendo molto tempo a disposizione, vogliono gettare uno sguardo rapido sul mondo della leadership e sull'animo del vero leader. Insomma, eccovi "l'arte del comando in poche e semplici parole". ... Read more

    S$ 4.49 SGD or Free with Kobo Plus

  • The SAGE Handbook of Risk Communication

    Edited by Hyunyi Cho, Torsten Reimer, Katherine A. McComas ...
    In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication ... Read more

    S$ 205.45 SGD

  • The Fundamentals of Public Relations

    A Practical Overview Of The Art and Business of Public Relations

    by Robert Z. Chew ...
    The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting ... Read more

    S$ 27.86 SGD or Free with Kobo Plus