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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1691 Results
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  • Writing Skills for Public Relations

    Style and Technique for Mainstream and Social Media

    by John Foster ...
    Series series PR In Practice
    Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

    S$ 55.58 SGD

  • Crisis Communication

    Practical PR Strategies for Reputation Management & Company Survival

    by Peter Anthonissen ...
    Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

    S$ 42.17 SGD

  • Strategic Stakeholder Engagement

    by Chris Anastasi ...
    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social ... Read more

    S$ 72.45 SGD

  • Public Relations For Dummies

    by Eric Yaverbaum ...
    Understand what it takes to develop successful public relations campaignsEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the ... Read more

    S$ 22.99 SGD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    S$ 24.08 SGD

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    S$ 21.14 SGD

  • Free Pr

    How to Get Chased By the Press Without Hiring a Pr Firm

    by Cameron Herold, Adrian Salamunovic ...
    Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ... Read more

    S$ 13.92 SGD or Free with Kobo Plus

  • The Age of Outrage

    How to Lead in a Polarized World

    by Karthik Ramanna ...
    A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and ... Read more

    S$ 32.14 SGD or Free with Kobo Plus

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    S$ 58.96 SGD

  • The Speed Storytelling Toolkit

    by Felicity Cowie ...
    Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in ... Read more

    S$ 7.51 SGD or Free with Kobo Plus

  • Crystallizing Public Opinion (Original Classic Edition)

    by Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    S$ 6.31 SGD or Free with Kobo Plus

  • AI for Public Relations

    A How-To Guide for Implementation and Management

    Edited by Stephen Waddington, Ben Verinder ...
    Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles ... Read more

    S$ 50.57 SGD

  • Get Together

    How to Build a Community With Your People

    by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

    S$ 13.92 SGD or Free with Kobo Plus

  • Internal Communication Strategy

    Design, Develop and Transform your Organizational Communication

    by Rachel Miller ...
    SHORTLISTED: Business Book Awards 2025 - People, Culture & ManagementGetting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.Written by award-winning communications professional Rachel Miller ... Read more

    S$ 55.58 SGD

  • International Fashion Marketing

    Strategic Management and Promotion for Global Fashion Brands

    by Kamilla Jones ...
    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that ... Read more

    S$ 67.35 SGD

  • The Illustrated Guide to the Mass Communication Research Project

    by Patricia Swann ...
    This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows ... Read more

    S$ 98.93 SGD

  • Mit Liebe werben

    Für mehr Empathie in der Werbebranche

    by Jacqueline Jeske ...
    MIT LIEBE WERBEN – Für mehr Empathie in der Werbebranche(Das Selbsthilfebuch für Agenturen & Co.)ÜBER DIESES BUCH:Die Medienbranche hat ein (Image-)Problem. Das Bild der „bösen Werbung“ hält Fachkräfte fern, der Kampf um Nachwuchs wird härter. Young Professionals suchen im Job nach Werten und Sinn. Alles dreht sich um Emotionen und Menschlichkeit, um Ethik und Moral. Und der Stereotyp der ... Read more

    S$ 21.72 SGD

  • Public Relations Made Easy: 150+ Prompts for Quick Wins

    by Molly Hua ...
    Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins."This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, event checklists, article outlines, and clipping reports. With over 150 ready-to-use prompts, you'll save time, boost creativity, and tackle your to-do list more efficiently - all without starting from ... Read more

    S$ 2.54 SGD or Free with Kobo Plus

  • Freedom of Speech

    Rights and Responsibilities

    by Tomas Kačerauskas, Algis Mickunas ...
    The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships, ... Read more

    S$ 63.97 SGD

  • Reputation Matters

    How to Protect Your Professional Reputation

    by Jonathan Coad ...
    The essential guide to protecting and managing the professional reputation of both yourself and your organization.In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business ... Read more

    S$ 32.47 SGD

  • From P.O.W. to C.E.O.

    by Loet Velmans ...
    From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, ... Read more

    S$ 10.22 SGD

  • Fill The Dam Thing Up! Building Connections

    Communicating Throughout the Lifecycle of Infrastructure Projects

    by Mary Ellen Miller ...
    You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey ... Read more

    S$ 9.74 SGD

  • Public Interest Communications

    Foundation, Influence, and Importance

    Edited by Brigitta R. Brunner, Kelly Chernin ...
    This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., ... Read more

    S$ 119.34 SGD