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Recommended For You

Writing Skills for Public Relations

Style and Technique for Mainstream and Social Media

by John Foster ...

Series series PR In Practice
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing ... Read more

S$ 55.80 SGD

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing
... Read more
Crisis Communication

Practical PR Strategies for Reputation Management & Company Survival

by Peter Anthonissen ...

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

S$ 42.28 SGD

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this
... Read more
Strategic Stakeholder Engagement

by Chris Anastasi ...

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social ... Read more

S$ 67.38 SGD

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social
... Read more
Public Relations For Dummies

by Eric Yaverbaum ...

Understand what it takes to develop successful public relations campaignsEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the ... Read more

S$ 22.99 SGD

Understand what it takes to develop successful public relations campaignsEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the
... Read more
Pitch Perfect

How to Say It Right the First Time, Every Time

by Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

S$ 23.75 SGD

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Read more
This is Marketing

You Can’t Be Seen Until You Learn To See

by Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

S$ 21.24 SGD

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Read more
The Internet Ideology

From A as in Advertising to Z as in Zipcar

by Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

Free

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Read more
Internal Communication Strategy

Design, Develop and Transform your Organizational Communication

by Rachel Miller ...

SHORTLISTED: Business Book Awards 2025 - People, Culture & ManagementGetting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.Written by award-winning communications professional Rachel Miller ... Read more

S$ 55.80 SGD

SHORTLISTED: Business Book Awards 2025 - People, Culture & ManagementGetting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.Written by award-winning communications professional Rachel Miller
... Read more
The Speed Storytelling Toolkit

by Felicity Cowie ...

Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in ... Read more

S$ 7.51 SGD or Free with Kobo Plus

Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in
... Read more
Get Together

How to Build a Community With Your People

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

S$ 13.74 SGD or Free with Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Read more
AI for Public Relations

A How-To Guide for Implementation and Management

Edited by Stephen Waddington, Ben Verinder ...

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles ... Read more

S$ 50.67 SGD

Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles
... Read more
Internal Communications

A Manual for Practitioners

by Liam FitzPatrick, Klavs Valskov ...

Series series PR In Practice
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

S$ 59.18 SGD

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step
... Read more
Free Pr

How to Get Chased By the Press Without Hiring a Pr Firm

by Cameron Herold, Adrian Salamunovic ...

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ... Read more

S$ 13.74 SGD or Free with Kobo Plus

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and
... Read more
The Age of Outrage

How to Lead in a Polarized World

by Karthik Ramanna ...

A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and ... Read more

S$ 31.71 SGD or Free with Kobo Plus

A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and
... Read more
Quantitative Research Methods in Consumer Psychology

Contemporary and Data Driven Approaches

Edited by Paul Hackett ...

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer ... Read more

S$ 92.14 SGD

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer
... Read more
The Changing MO of the CMO

How the Convergence of Brand and Reputation is Affecting Marketers

by MaryLee Sachs ...

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with ... Read more

S$ 67.38 SGD

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with
... Read more
The Political Economy of Telecommunicatons Reforms in Thailand

by Sakkarin Niyomsilpa ...

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study. It examines the privatization and gradual reforms of the 1980s and 1990s and the political dynamics behind these policies, as well as conflicts and co-operation among the various players and their interests. The book also covers bureaucratic and political ... Read more

S$ 90.76 SGD

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study. It examines the privatization and gradual reforms of the 1980s and 1990s and the political dynamics behind these policies, as well as conflicts and co-operation among the various players and their interests. The book also covers bureaucratic and political
... Read more
The 10-Minute PR Checklist - Earn the Publicity You Deserve

by Mark Coker ...

Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more ... Read more

S$ 10.08 SGD

Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more
... Read more
How to Manage Your PR

by Dr Jim Porter ...

Entrepreneurs Brief Guide - How to Manage Your PRPublic Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company's goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business ... Read more

S$ 3.77 SGD

Entrepreneurs Brief Guide - How to Manage Your PRPublic Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company's goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business
... Read more
Managing Community Resettlement

Putting Livelihoods First

by Robert Gerrits ...

Each year millions of people are displaced from their homes and lands. While international environmental and social performance standards on land access and involuntary resettlement exist, no framework supporting livelihood restoration has been developed. This book provides a framework that will help improve practice for those who are involved in resettlement projects and, crucially, improve the ... Read more

S$ 93.51 SGD

Each year millions of people are displaced from their homes and lands. While international environmental and social performance standards on land access and involuntary resettlement exist, no framework supporting livelihood restoration has been developed. This book provides a framework that will help improve practice for those who are involved in resettlement projects and, crucially, improve the
... Read more
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

A Neo-Institutional Public Relations Perspective

by Sarah Marschlich ...

Series series Organisationskommunikation
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Read more

Free

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the
... Read more
LinkedIn Success

How to use linkedin to generate targeted leads and dramatically increase sale for your business

by Ramon Tarruella ...

LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.However, LinkedIn is so much more than that.For businesses, it is a powerful marketing tool that can help them generate more target leads and dramatically increase sales for their business.Many businesses have failed to effectively harness the power ... Read more

S$ 4.11 SGD or Free with Kobo Plus

LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.However, LinkedIn is so much more than that.For businesses, it is a powerful marketing tool that can help them generate more target leads and dramatically increase sales for their business.Many businesses have failed to effectively harness the power
... Read more
Emotional Intelligence and Public Relations

EQ is the New IQ

Edited by Weiwu Zhang ...

Series series Routledge New Directions in PR & Communication Research
Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and ... Read more

S$ 85.26 SGD

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and
... Read more
Suggerimenti Di Email Marketing

by Avneet Kumar Singla ...

Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i suoi profitti con email marketing e Relationship Marketing? Questo libro è composto da 26 capitoli e scritto in circa 15000 parole.Table of ContentsPubblicità, Non Spamming.E-mail marketing efficace ... Read more

S$ 1.50 SGD or Free with Kobo Plus

Questo libro dà grandi consigli e trucchi su come fare email marketing in modo giusto. Quali sono i metodi o approcci di buona email marketing, Strategie di email marketing e come si può aumentare i suoi profitti con email marketing e Relationship Marketing? Questo libro è composto da 26 capitoli e scritto in circa 15000 parole.Table of ContentsPubblicità, Non Spamming.E-mail marketing efficace
... Read more

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Recommended For You

Public Relations eBooks

Writing Skills for Public Relations

Crisis Communication

Strategic Stakeholder Engagement

Public Relations For Dummies

Pitch Perfect

This is Marketing

The Internet Ideology

Internal Communication Strategy

The Speed Storytelling Toolkit

Get Together

AI for Public Relations

Internal Communications

Free Pr

The Age of Outrage

Quantitative Research Methods in Consumer Psychology

The Changing MO of the CMO

The Political Economy of Telecommunicatons Reforms in Thailand

The 10-Minute PR Checklist - Earn the Publicity You Deserve

How to Manage Your PR

Managing Community Resettlement

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

LinkedIn Success

Emotional Intelligence and Public Relations

Suggerimenti Di Email Marketing