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Consumer Behaviour eBooks

If you like Consumer Behaviour eBooks, then you'll love these top picks.
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  • Identity Economics

    How Our Identities Shape Our Work, Wages, and Well-Being

    by George A. Akerlof, Rachel E. Kranton ...
    Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why ... Read more

    S$ 22.77 SGD

  • Carrots and Sticks

    Unlock the Power of Incentives to Get Things Done

    by Ian Ayres ...
    Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you ... Read more

    S$ 7.29 SGD

  • This Is Service Design Doing

    by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Read more

    S$ 42.61 SGD

  • Business Analytics

    Data Science for Business Problems

    by Walter R. Paczkowski ...
    Series series Mathematics and Statistics (R0)
    This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:statistical, econometric, and machine learning techniques;data handling capabilities;at least one programming language.Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in ... Read more

    S$ 132.42 SGD

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    by Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Read more

    S$ 14.49 SGD

  • 你從未想過的成交邏輯

    為什麼顧客說:「不需要」就是他必須購買的理由?

    by 張世輝 ...
    Series Book 5 - 商業銷售
    成交，本就有其邏輯，要能創造持續性成交的戰績，則更必須讓你的銷售邏輯「高人一等」！而銷售上的邏輯，來自於學習精於思考與辨識結構，這與背公版話術、處理顧客拒絕理由毫無瓜葛，八竿子扯不上邊！真正有趣的是，業務員的銷售邏輯完全不等於顧客的邏輯！用顧客的邏輯銷售命中率高？還是用銷售人員的邏輯命中率高？你應該已經有答案了。這條突破銷售的路徑，還包含了學習擁有「穿透性思考的能力」｜不被問題表面困惑，而辨識出問題背後形成的結構的能力，幫助你的顧客們利用問題為資源、直指核心，完成你藉由銷售，來幫助顧客得其所欲的目標，而你成功幫助的顧客愈多，自然得到的報酬與成就感也愈高。本書每一章節檢附的案例對照，皆為我訓練、輔導學員的銷售實況，我只呈現事實，因為，顧客真正在意的，也是事實，而事實，是符合人們大腦運作的邏輯性，仔細閱讀本書所闡述的結構原理，於對照性的銷售實際案例中，你會發現，你的「腦洞大開」並進而「財運滾滾 ... Read more

    S$ 14.22 SGD or Free with Kobo Plus

  • Secrets of the Moneylab

    How Behavioral Economics Can Improve Your Business

    by Kay-Yut Chen, Marina Krakovsky ...
    Taking the findings of behavioral economics from the cocktail party to the boardroom.Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. ... Read more

    S$ 17.43 SGD

  • A Theory of Subjective Wellbeing

    by Mark Fabian ...
    Series series Philosophy, Politics, and Economics
    The study of 'subjective wellbeing' has seen explosive growth in recent decades, opening important new discourses in personality and social psychology, happiness economics, and moral philosophy. Now it is moving into the policy domain. In this it has arguably overstepped its limits. The shallow theoretical base of subjective wellbeing research, the limitations of its measurement instruments, and ... Read more

    S$ 103.98 SGD

  • The Champion Edge

    Skill Sets That Fire Up Your Business and Life

    by Dr. Alan R. Zimmerman ...
    This book gives specific skills and step-by-step strategies that will empower the reader to clarify their purpose, align their life and career with that purpose, build a more positive attitude, remain persistent, make decisions guided by character, achieve goals through the use of affirmations, communicate more effectively, and listen to what is said and left unsaid.Without question, some people ... Read more

    S$ 17.87 SGD

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    by Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

    Free

  • Influence, New and Expanded

    The Psychology of Persuasion

    by Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

    S$ 27.57 SGD

  • Techniques of Social Influence

    The psychology of gaining compliance

    by Dariusz Dolinski ...
    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... Read more

    Free

  • Indistractable

    How to Control Your Attention and Choose Your Life

    by Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

    S$ 14.60 SGD

  • Hooked

    How to Build Habit-Forming Products

    by Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Read more

    S$ 19.06 SGD

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    by Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Read more

    S$ 17.54 SGD

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    by Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Read more

    S$ 17.54 SGD

  • The Millionaire Next Door

    by Thomas J. Stanley, William D. Danko ...
    Series Book 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Read more

    S$ 18.52 SGD or Free with Kobo Plus

  • Exactly What to Say: The Magic Words for Influence and Impact

    by Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

    S$ 10.08 SGD or Free with Kobo Plus

  • How to be Strategic

    by Fred Pelard ...
    FT BUSINESS BOOK OF THE MONTH'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knott... ... Read more

    S$ 21.24 SGD

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    by Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

    S$ 13.29 SGD

  • Hooked: How to Build Habit-Forming Products

    Supplmental Workbook

    by Nir Eyal, with Ryan Hoover ...
    This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Read more

    Free

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    by Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

    S$ 19.83 SGD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    S$ 17.43 SGD

  • Think Big

    Take Small Steps and Build the Future You Want

    by Grace Lordan ...
    A science-backed roadmap that turns your biggest dreams into daily, achievable actions‘A rare self-help book that’s actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals’Adam Grant, bestselling author of Think Again and Originals‘A practical and accessible guide to using behavioural science in your career ... Read more

    S$ 24.08 SGD