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Sizin İçin Önerilenler

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The Point

How to Win with Clarity-Fueled Communications

ile Steve Woodruff ...

Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the ... Daha fazla okuyun

TL409,79

Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the
... Daha fazla okuyun
Hug Your Haters

How to Embrace Complaints and Keep Your Customers

ile Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Daha fazla okuyun

TL500,15

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... Daha fazla okuyun
Youtility

Why Smart Marketing Is about Help Not Hype

ile Jay Baer ...

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Daha fazla okuyun

TL576,35

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:
... Daha fazla okuyun
Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

ile Jay Baer, Daniel Lemin ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Daha fazla okuyun

TL639,71

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
... Daha fazla okuyun
Youtility for Accountants

Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

ile Jay Baer, Darren Root ...

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Daha fazla okuyun

TL191,43

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through
... Daha fazla okuyun
Youtility for Real Estate

Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

ile Jay Baer, Erica Campbell Byrum ...

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Daha fazla okuyun

TL191,43

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently
... Daha fazla okuyun
The Owned Media Doctrine

Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand

ile Erik Deckers, Taulbee Jackson ...

The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine ... Daha fazla okuyun

TL475,43

The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine
... Daha fazla okuyun

Ctrl Alt Delete

Reboot Your Business. Reboot Your Life. Your Future Depends on It.

ile Mitch Joel ...

A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are ... Daha fazla okuyun

TL492,23

A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are
... Daha fazla okuyun
The Big Book of Breakfast

Serious Comfort Food for Any Time of the Day

ile Maryana Vollstedt ...

The acclaimed cookbook author shares more than 280 breakfast recipes from classic omelets and pancakes to quiches, frittatas, and more.The latest in Maryana Vollstedt's popular Big Book series, The Big Book of Breakfasts starts the day right with every kind of breakfast food imaginable. Best of all, each recipe is so easy to make you can hit the snooze button before getting started!From classic ... Daha fazla okuyun

TL631,43

The acclaimed cookbook author shares more than 280 breakfast recipes from classic omelets and pancakes to quiches, frittatas, and more.The latest in Maryana Vollstedt's popular Big Book series, The Big Book of Breakfasts starts the day right with every kind of breakfast food imaginable. Best of all, each recipe is so easy to make you can hit the snooze button before getting started!From classic
... Daha fazla okuyun
Six Pixels of Separation

Everyone Is Connected. Connect Your Business to Everyone.

ile Mitch Joel ...

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in ... Daha fazla okuyun

TL492,23

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in
... Daha fazla okuyun
Show Your Work!

10 Ways to Share Your Creativity and Get Discovered

ile Austin Kleon ...

Diziler series Austin Kleon
From the New York Times bestselling author of Steal Like an Artist**, an even more forward-thinking and necessary book on how to take that critical next step on a creative journey—becoming known.**Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let... ... Daha fazla okuyun

TL410,03

From the New York Times bestselling author of Steal Like an Artist**, an even more forward-thinking and necessary book on how to take that critical next step on a creative journey—becoming known.**Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let...
... Daha fazla okuyun
Steal Like an Artist

10 Things Nobody Told You About Being Creative

ile Austin Kleon ...

Diziler series Austin Kleon
Unlock your creativity with this inspiring guide to creating in the digital age.“Brilliant and real and true.” —Rosanne Cash, singer and songwriterSteal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life. Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to ... Daha fazla okuyun

TL410,03

Unlock your creativity with this inspiring guide to creating in the digital age.“Brilliant and real and true.” —Rosanne Cash, singer and songwriterSteal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life. Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to
... Daha fazla okuyun

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Mevcut Olacağı Tarih:

Aylık 1 sesli kitap

+ Ücretsiz 30 Günlük Deneme

Mevcut Olacağı Tarih:

Aylık 1 sesli kitap

+ Ücretsiz 30 Günlük Deneme

Sizin İçin Önerilenler

Jay Baer tarafından anlatılan kitaplar

The Point

Hug Your Haters

Youtility

Talk Triggers

Youtility for Accountants

Youtility for Real Estate

The Owned Media Doctrine

Bunu okuyanlar şunları da okudu

Ctrl Alt Delete

The Big Book of Breakfast

Six Pixels of Separation

Show Your Work!

Steal Like an Artist