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Sizin İçin Önerilenler

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UnBranding

100 Branding Lessons for the Age of Disruption

ile Scott Stratten, Alison Stratten ...

UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible ... Daha fazla okuyun

TL942,71

UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible
... Daha fazla okuyun
UnMarketing

Everything Has Changed and Nothing is Different

ile Scott Stratten, Alison Stratten ...

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different ... Daha fazla okuyun

TL942,71

UnMarket to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: StopMarketing, Start Engagingand began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different
... Daha fazla okuyun
QR Codes Kill Kittens

How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

ile Scott Stratten, Alison Kramer ...

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes ... Daha fazla okuyun

TL678,71

Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes
... Daha fazla okuyun
The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you

ile Scott Stratten, Alison Stratten ...

A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much ... Daha fazla okuyun

TL348,69

A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work and share way too much
... Daha fazla okuyun
UnLeadership

Make Building Relationships Your Business

ile Scott Stratten, Alison Stratten ...

You don't know what it's like to work for you.Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. ... Daha fazla okuyun

TL1.055,75

You don't know what it's like to work for you.Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections.
... Daha fazla okuyun
Social Marketing Digital Book Set

ile Jeff Korhan, Gail F. Goodman, Scott Stratten, Dan Zarrella ...

A set of four e-books on engaging social media, marketing strategies and moreThis is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform ... Daha fazla okuyun

TL1.696,79

A set of four e-books on engaging social media, marketing strategies and moreThis is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform
... Daha fazla okuyun
UnSelling

The New Customer Experience

ile Scott Stratten, Alison Kramer ...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Daha fazla okuyun

TL942,71

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is
... Daha fazla okuyun

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

ile Gary Vaynerchuk ...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Daha fazla okuyun

Önce TL967,07 Şimdi TL156,58

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media
... Daha fazla okuyun
The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

ile Ben Horowitz ...

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Daha fazla okuyun

TL1.048,31

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very
... Daha fazla okuyun
Good to Great

Why Some Companies Make the Leap...And Others Don't

ile Jim Collins ...

Diziler Kitap 1 - Good to Great

TL1.128,95
Rework

ile Jason Fried, David Heinemeier Hansson ...

Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the ... Daha fazla okuyun

TL503,39

Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the
... Daha fazla okuyun
Essentialism

The Disciplined Pursuit of Less

ile Greg McKeown ...

THE LIFE-CHANGING NEW YORK TIMES BESTSELLER • MORE THAN TWO MILLION COPIES SOLD • Now in a 10th anniversary edition featuring a new introduction and bonus 21-day challenge.“Essentialism holds the keys to solving one of the great puzzles of life: How can we do less but accomplish more?”—Adam Grant, bestselling author of Think AgainEssentialism isn’t about getting more done in less time. It’s about ... Daha fazla okuyun

TL614,63

THE LIFE-CHANGING NEW YORK TIMES BESTSELLER • MORE THAN TWO MILLION COPIES SOLD • Now in a 10th anniversary edition featuring a new introduction and bonus 21-day challenge.“Essentialism holds the keys to solving one of the great puzzles of life: How can we do less but accomplish more?”—Adam Grant, bestselling author of Think AgainEssentialism isn’t about getting more done in less time. It’s about
... Daha fazla okuyun

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Sizin İçin Önerilenler

Scott Stratten tarafından anlatılan kitaplar

UnBranding

UnMarketing

QR Codes Kill Kittens

The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you

UnLeadership

Social Marketing Digital Book Set

UnSelling

Bunu okuyanlar şunları da okudu

Jab, Jab, Jab, Right Hook

The Hard Thing About Hard Things

Good to Great

Rework

Essentialism