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有聲書

Think Big

Take Small Steps and Build the Future You Want

由 Grace Lordan ……

旁白者： Grace Lordan ……

完整版

7 小時 35 分鐘

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace …… 閱讀更多內容

NT$557 TWD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... 閱讀更多內容
有聲書

How to Save a Small Fortune - And The Planet

A Guide to Smart, Sustainable Spending Beyond COVID-19

由 R.A. Dalkey ……

旁白者： R.A. Dalkey ……

系列有聲書 19 - The Thrills of Thrift
完整版

2 小時 41 分鐘

There has never been a better time for us to start taking saving seriously.Our hyper-meritocratic world has long glorified the notion of constantly earning more in order to fuel victory in some futile race to lifestyle and possessions. And so the careful saver was always the subject of ridicule.Then along came COVID-19. Jobs disappeared overnight, and those who kept theirs could forget about pay …… 閱讀更多內容

NT$261 TWD 透過 Kobo Plus 免費享用

There has never been a better time for us to start taking saving seriously.Our hyper-meritocratic world has long glorified the notion of constantly earning more in order to fuel victory in some futile race to lifestyle and possessions. And so the careful saver was always the subject of ridicule.Then along came COVID-19. Jobs disappeared overnight, and those who kept theirs could forget about pay
... 閱讀更多內容
有聲書

AI Simple

Cómo la Inteligencia Artificial Está Cambiando Tu Vida (aunque no te des cuenta)

由 Alessandro Totaro ……

旁白者： Voz Digital Santiago G ……

系列有聲書 1 - Vivir con la IA – Cómo la inteligencia artificial transforma tu vida
完整版

2 小時 14 分鐘

Este audiolibro está narrado por una voz digital.La inteligencia artificial ya no es un concepto sacado de una película de ciencia ficción: está en tu vida cada día, aunque no lo notes. Decide qué contenidos ves en línea, sugiere qué comprar, influye en tu trabajo, en tus estudios e incluso en tus decisiones cotidianas.“IA Simple” es el primer volumen de la serie Vivir con la IA – Cómo la …… 閱讀更多內容

NT$99 TWD 透過 Kobo Plus 免費享用

Este audiolibro está narrado por una voz digital.La inteligencia artificial ya no es un concepto sacado de una película de ciencia ficción: está en tu vida cada día, aunque no lo notes. Decide qué contenidos ves en línea, sugiere qué comprar, influye en tu trabajo, en tus estudios e incluso en tus decisiones cotidianas.“IA Simple” es el primer volumen de la serie Vivir con la IA – Cómo la
... 閱讀更多內容
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Perception

Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact

由 Franziska Iseli, Christo Hall ……

旁白者： Dan Culhane ……

完整版

3 小時 51 分鐘

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.And that's why Perception is so important.With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the …… 閱讀更多內容

NT$395 TWD 透過 Kobo Plus 免費享用

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.And that's why Perception is so important.With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the
... 閱讀更多內容
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The Social Brain

The Psychology of Successful Groups

由 Tracey Camilleri, Samantha Rockey, Robin Dunbar ……

旁白者： Anna Wilson-Jones ……

完整版

8 小時 54 分鐘

Brought to you by Penguin.How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer?In The Social Brain leading experts from the worlds of …… 閱讀更多內容

NT$557 TWD

Brought to you by Penguin.How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer?In The Social Brain leading experts from the worlds of
... 閱讀更多內容
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The Challenger Sale

How To Take Control of the Customer Conversation

由 Matthew Dixon, Brent Adamson ……

旁白者： Matthew Dixon, Brent Adamson ……

完整版

5 小時 43 分鐘

Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their …… 閱讀更多內容

NT$557 TWD

Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their
... 閱讀更多內容
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The Cult of We

WeWork and the Great Start-Up Delusion

由 Eliot Brown, Maureen Farrell ……

旁白者： Therese Plummer ……

完整版

13 小時 14 分鐘

‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of HabitThe definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli …… 閱讀更多內容

NT$712 TWD

‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of HabitThe definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli
... 閱讀更多內容
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The Algebra of Happiness

The pursuit of success, love and what it all means

由 Scott Galloway ……

旁白者： Scott Galloway ……

完整版

3 小時 35 分鐘

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- …… 閱讀更多內容

NT$385 TWD

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?-
... 閱讀更多內容
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Generation AI

Why Generation Alpha and the Age Of AI Will Change Everything

由 Matt Britton ……

旁白者： Jonathan Strait ……

完整版

6 小時 39 分鐘

A clear, practical guidebook to being a parent and professional in a world transformed by AIIn Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a …… 閱讀更多內容

NT$658 TWD

A clear, practical guidebook to being a parent and professional in a world transformed by AIIn Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a
... 閱讀更多內容
有聲書

Bazaar Ki Keemat

由 Vivek Kaul ……

旁白者： Vivek Kaul ……

系列有聲書 3 - Economics, Ek Prem Katha
完整版

31 分鐘

सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों घर में ब्रेड बनाने की बजाय बाज़ार से खरीदना अक्लमंदी का काम है? जानिये बाज़ार के इस पूरे समीकरण को इस एपिसोड में. …… 閱讀更多內容

NT$130 TWD

सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों घर में ब्रेड बनाने की बजाय बाज़ार से खरीदना अक्लमंदी का काम है? जानिये बाज़ार के इस पूरे समीकरण को इस एपिसोड में.
... 閱讀更多內容
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The Effortless Experience

Conquering the New Battleground for Customer Loyalty

由 Matthew Dixon, Nick Toman, Rick DeLisi ……

旁白者： Matthew Dixon, Nick Toman, Rick DeLisi ……

完整版

6 小時 37 分鐘

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with …… 閱讀更多內容

NT$576 TWD

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with
... 閱讀更多內容
有聲書

The Things We Love

How Our Passions Connect Us and Make Us Who We Are

由 Aaron Ahuvia, PhD ……

旁白者： Steven Jay Cohen ……

完整版

8 小時 26 分鐘

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in …… 閱讀更多內容

NT$770 TWD

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in
... 閱讀更多內容
有聲書

The Automatic Customer

Creating a Subscription Business in Any Industry

由 John Warrillow ……

旁白者： Don Hagen ……

完整版

5 小時 14 分鐘

Brought to you by Penguin.In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic …… 閱讀更多內容

NT$385 TWD

Brought to you by Penguin.In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic
... 閱讀更多內容
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Buyer Aware

Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

由 Marta L. Tellado ……

旁白者： Molly Parker Myers ……

完整版

9 小時 13 分鐘

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once …… 閱讀更多內容

NT$862 TWD

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once
... 閱讀更多內容
有聲書

Biointeligencia Estratégica

Etología Económica, Generador de Modelo de Negocio y Biología Conductual en la toma de decisiones.

由 Juan Carlos Chávez, Carlos Chávez ……

旁白者： José Manuel Vieira ……

完整版

7 小時 45 分鐘

“Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes …… 閱讀更多內容

NT$433 TWD 透過 Kobo Plus 免費享用

“Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes
... 閱讀更多內容
有聲書

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

由 April Dunford ……

旁白者： April Dunford ……

完整版

3 小時 31 分鐘

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, …… 閱讀更多內容

NT$365 TWD

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... 閱讀更多內容
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Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

由 Jewell Mcfarland ……

旁白者： Digital Voice Matt G ……

完整版

3 小時 19 分鐘

This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including …… 閱讀更多內容

NT$149 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including
... 閱讀更多內容
有聲書

Create Addictive Products That Keep Users Coming Back

"Elevate your product creation! Discover engaging audio lessons that keep users hooked and coming back for more."

由 Reid Alistair ……

旁白者： Nick Porter ……

完整版

2 小時 4 分鐘

Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s... …… 閱讀更多內容

NT$249 TWD 透過 Kobo Plus 免費享用

Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s...
... 閱讀更多內容
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What to Ask

How to Learn What Customers Need but Don't Tell You

由 Andrea Olson ……

旁白者： Rachel Perry ……

完整版

4 小時 53 分鐘

Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we …… 閱讀更多內容

NT$658 TWD

Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we
... 閱讀更多內容
有聲書

Exceeding Customer Expectations

What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

由 Kirk Kazanjian ……

旁白者： Gary Telles ……

完整版

8 小時 21 分鐘

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER …… 閱讀更多內容

NT$576 TWD

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... 閱讀更多內容
有聲書

Search

How the Data Explosion Makes Us Smarter

由 Stefan Weitz ……

旁白者： Dana Hickox ……

完整版

6 小時 1 分鐘

Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse …… 閱讀更多內容

NT$922 TWD

Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse
... 閱讀更多內容
有聲書

Inside the Consumer Mind: Exploring the Dynamics of Buying, Ownership, and Identity

由 Lelia Mayer ……

旁白者： Digital Voice Charlotte G ……

完整版

3 小時 37 分鐘

This audiobook is narrated by a digital voice.Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology, exploring the hidden motivations, biases, and desires that shape our buying habits. We'll uncover the psychological forces at play in every stage of …… 閱讀更多內容

NT$160 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology, exploring the hidden motivations, biases, and desires that shape our buying habits. We'll uncover the psychological forces at play in every stage of
... 閱讀更多內容
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Winning Tomorrow's Customer

How to Build Customer Experience as a Competitive Advantage

由 Kari Korkiakoski ……

旁白者： Narrated by an AI-generated voice based on Kari Korkiakoski’s voice ……

完整版

2 小時 53 分鐘

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they …… 閱讀更多內容

NT$392 TWD 透過 Kobo Plus 免費享用

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they
... 閱讀更多內容
有聲書

Informação não basta

由 Brad Klontz, Brad Klontz ……

旁白者： Márcio Lino ……

濃縮版

34 分鐘

Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro. …… 閱讀更多內容

NT$60 TWD

Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro.
... 閱讀更多內容

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