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顧客行為 有聲書

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  • 有聲書

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    由 Seth Godin ……
    旁白者： Seth Godin ……

    完整版

    7 小時 2 分鐘

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business …… 閱讀更多內容

    NT$581 TWD

  • 有聲書

    Customer Experience Management: A Practical Playbook to Design, Measure, and Scale Remarkable Journeys That Keep Customers for Life

    由 Michael Harrington ……
    旁白者： Michael Harrington ……

    完整版

    2 小時 10 分鐘

    Transform chaotic customer interactions into a predictable growth engine with this definitive business leadership guide. Perfect for your morning commute, this pragmatic blueprint equips frustrated executives to finally replace empty marketing slogans with disciplined, measurable execution.Whether you are fighting silos in a sprawling corporate setting or launching a digital storefront, you need a …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Generation AI

    Why Generation Alpha and the Age Of AI Will Change Everything

    由 Matt Britton ……
    旁白者： Jonathan Strait ……

    完整版

    6 小時 39 分鐘

    A clear, practical guidebook to being a parent and professional in a world transformed by AIIn Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a …… 閱讀更多內容

    NT$696 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    SuperHubs

    How the Financial Elite and Their Networks Rule our World

    由 Sandra Navidi ……
    旁白者： Katherine Fenton ……

    完整版

    10 小時 16 分鐘

    An intimate glimpse into the world of the financial elite and their unique network of personal relationships.FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider's knowledge with principles of network science, Sandra …… 閱讀更多內容

    NT$1,061 TWD

  • 有聲書

    Customer Obsessed

    A Whole Company Approach to Delivering Exceptional Customer Experiences

    由 Eric Berridge ……
    旁白者： Tim Andres Pabon ……

    完整版

    7 小時 13 分鐘

    GET AHEAD OF THE CUSTOMER EXPERIENCE CURVECompanies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success—Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in …… 閱讀更多內容

    曾經是 NT$994 TWD 目前是 NT$696 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Biointeligencia Estratégica

    Etología Económica, Generador de Modelo de Negocio y Biología Conductual en la toma de decisiones.

    由 Juan Carlos Chávez, Carlos Chávez ……
    旁白者： José Manuel Vieira ……

    完整版

    7 小時 45 分鐘

    “Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes …… 閱讀更多內容

    NT$436 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    由 Christopher Kingler ……
    旁白者： Russell Newton ……

    完整版

    3 小時 3 分鐘

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare …… 閱讀更多內容

    NT$198 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    昇給分は暮らしのグレードアップに消えた：日々の選択に潜むライフスタイル・インフレを見抜く

    由 小川 葵 ……
    旁白者： 小川 葵 ……

    完整版

    2 小時 10 分鐘

    「給料は上がったはずなのに手元にお金が残らない」という焦りを抱えるあなたへ、無意識のうちに生活水準が上がるライフスタイル・インフレの罠を紐解くパーソナルファイナンスの羅針盤をお届けします。毎日の通勤電車に揺られながら、あるいは月末に家計簿と向き合ってため息をつく時、心に広がる漠然とした不安。その正体は、日常の些細な「せっかくなら」という選択の積み重ねに隠されています。ただ単に節約を強要したり、日々の楽しみを奪い取ったりする窮屈な精神論ではありません。周囲との比較や「便利さ」への執着がどう支出の基準を狂わせるのか、その心の動きに優しく寄り添いながら原因を解き明かします。聴き進めるうちに、曇っていた視界がすっきりと晴れ渡り、自分にとって本当に価値のあるお金の使い方が見えてくるはずです。本書で見つかること:• 「これくらいならいいか」という小さな妥協が家計に与える大きな影響の可視化• …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Consejos que te llevan a pasar por caja: Detecta el discurso de venta en los contenidos de desarrollo personal

    由 Luisa Meléndez ……
    旁白者： Luisa Meléndez ……

    完整版

    2 小時 10 分鐘

    Activa tu pensamiento crítico en autoayuda y detecta cuándo un buen consejo esconde una venta encubierta. Si sientes saturación por tantas promesas de desarrollo personal en redes o podcasts, esta guía te dará claridad mental para separar el valor real del marketing puro.Recupera el control de tus decisiones financieras y emocionales sin renunciar a tu propio crecimiento. A través de un enfoque …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Come creare offerte irresistibili: Un sistema pratico per generare valore che i clienti comprendono rapidamente

    由 Cristiano Manca ……
    旁白者： Cristiano Manca ……

    完整版

    2 小時 11 分鐘

    Trasforma il tuo duro lavoro in offerte commerciali irresistibili e aumenta le vendite senza usare trucchi psicologici. Se fai fatica a comunicare il vero valore dei tuoi servizi o perdi contratti per l'indecisione del pubblico, hai bisogno di una strategia di business lineare e diretta. Questo manuale pratico azzera la confusione, guidandoti verso una proposta trasparente e altamente profittevole …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Inside the Consumer Mind: Exploring the Dynamics of Buying, Ownership, and Identity

    由 Lelia Mayer ……
    旁白者： Digital Voice Charlotte G ……

    完整版

    3 小時 37 分鐘

    This audiobook is narrated by a digital voice.Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology, exploring the hidden motivations, biases, and desires that shape our buying habits. We'll uncover the psychological forces at play in every stage of …… 閱讀更多內容

    NT$161 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Click

    What Millions of People Are Doing Online and Why it Matters

    由 Bill Tancer ……
    旁白者： Bill Tancer ……

    完整版

    5 小時 20 分鐘

    The age of internet shopping has fully taken over and with the help of this guide to online consumerism, businesses can understand and optimize the way they sell their products in the modern marketplace.What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time …… 閱讀更多內容

    NT$585 TWD

  • 有聲書

    Det grønne pengetræ

    Sådan scorer vi kassen på klimakrisen

    由 Magnus Barsøe ……
    旁白者： Mikkel Hansen ……

    完整版

    4 小時 28 分鐘

    Vi ved det godt: Klimakrisen er tidens største politiske, sociale og økonomiske problem. Vores afhængighed af fossile brændsler risikerer reelt at blive menneskehedens endeligt. Vi skylder fremtidige generationer at sætte alt ind for at reducere udledningen af drivhusgasser. Lige nu.Men glem alt dette et øjeblik. Det grønne pengetræ er hverken en appel til din dårlige samvittighed eller dit varme …… 閱讀更多內容

    NT$1,056 TWD

  • 有聲書

    The Compass and the Nail

    How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

    由 Craig Wilson ……
    旁白者： Kyle Tait ……

    完整版

    5 小時 43 分鐘

    Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing …… 閱讀更多內容

    NT$630 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    由 Jeanine Marks, Alexis Chang ……
    旁白者： Marcus Mulenga ……

    完整版

    18 分鐘

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid …… 閱讀更多內容

    NT$406 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Customer Centricity

    Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

    由 Peter Fader ……
    旁白者： Patrick Lawlor ……

    完整版

    3 小時 4 分鐘

    Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer …… 閱讀更多內容

    NT$464 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Fragen Sie die Kassiererin!

    由 Anna Sam, Anna Sam ……
    旁白者： Bea Kopyto ……

    完整版

    3 小時 5 分鐘

    Nach ihrem erfolgreichen Bestseller "Die Leiden einer jungen Kassiererin" wechselt Anna Sam in ihrem neuen Buch die Perspektive und nimmt dieses Mal die Leiden der Kund*innen unter die Lupe. Genauso humorvoll wie in ihrem ersten Buch liefert sie Überlebenstipps fürs Einkaufen. Vom Anfertigen einer perfekten Einkaufsliste bis zu den Problemen beim Umtausch deckt Anna Sam alle Hürden, die bei einem …… 閱讀更多內容

    NT$230 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    由 Florian Wohlmuth, Leonhardt Seitz ……
    旁白者： Florian Wolny ……

    完整版

    7 小時 50 分鐘

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    AI meets UX: Designing the Next Generation of User- Centered Products

    Where innovation meets empathy to shape the future of design

    由 Wandher Souza ……
    旁白者： Patrick Kelly Shannon ……

    完整版

    2 小時 3 分鐘

    Ready to shape the future of design? AI meets UX: Designing the Next Generation of User-Centered Products is the ultimate guide for anyone looking to create user-centered products powered by artificial intelligence. Whether you're a UX designer, product manager, developer, or AI enthusiast, this book offers actionable insights and real-world examples to help you craft meaningful, ethical, and …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Brandsplaining

    Why Marketing is (Still) Sexist and How to Fix It

    由 Jane Cunningham, Philippa Roberts ……
    旁白者： Sarah Paul ……

    完整版

    7 小時 24 分鐘

    Brought to you by Penguin.Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and ... …… 閱讀更多內容

    NT$551 TWD

  • 有聲書

    The Effortless Experience

    Conquering the New Battleground for Customer Loyalty

    由 Matthew Dixon, Nick Toman, Rick DeLisi ……
    旁白者： Matthew Dixon, Nick Toman, Rick DeLisi ……

    完整版

    6 小時 37 分鐘

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with …… 閱讀更多內容

    NT$581 TWD

  • 有聲書

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    由 Kate Raworth ……
    旁白者： Kate Raworth ……

    完整版

    10 小時 49 分鐘

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all …… 閱讀更多內容

    NT$466 TWD

  • 有聲書

    Dumb Money

    The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

    由 Ben Mezrich ……
    旁白者： Fajer Al-Kaisi ……

    完整版

    7 小時 46 分鐘

    **Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit …… 閱讀更多內容

    NT$770 TWD

  • 有聲書

    Clean

    The New Science of Skin

    由 James Hamblin ……
    旁白者： Barrett Leddy ……

    完整版

    7 小時 11 分鐘

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this …… 閱讀更多內容

    NT$581 TWD