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Без раздумий: Скрытые силы, заставляющие нас покупать

由 Гарри Беквит ……

旁白者： Алексей Субботин ……

完整版

8 小時 19 分鐘

О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют …… 閱讀更多內容

NT$160 TWD 透過 Kobo Plus 免費享用

О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют
... 閱讀更多內容
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Doughnut Economics

The must-read book that redefines economics for a world in crisis

由 Kate Raworth ……

旁白者： Kate Raworth ……

完整版

10 小時 49 分鐘

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all …… 閱讀更多內容

NT$471 TWD

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all
... 閱讀更多內容
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The Great Economists

How Their Ideas Can Help Us Today

由 Linda Yueh ……

旁白者： Linda Yueh ……

完整版

14 小時 10 分鐘

Penguin presents the audiobook edition of The Great Economists written and read by Linda Yueh.What can the ideas of history's greatest economists tell us about the most important issues of our time?Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, before we even try to apply them to today's issues. Linda Yueh is …… 閱讀更多內容

NT$471 TWD

Penguin presents the audiobook edition of The Great Economists written and read by Linda Yueh.What can the ideas of history's greatest economists tell us about the most important issues of our time?Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, before we even try to apply them to today's issues. Linda Yueh is
... 閱讀更多內容
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Reimagining Capitalism

Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

由 Rebecca Henderson ……

旁白者： Lucinda Clare ……

完整版

10 小時 39 分鐘

Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one …… 閱讀更多內容

NT$557 TWD

Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one
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Hidden YES, The

Decoding Consumer Psychology to Boost Sales in Finance and Insurance

由 Matt Sucha ……

旁白者： Tim Morgan ……

完整版

5 小時 54 分鐘

Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers …… 閱讀更多內容

NT$379 TWD 透過 Kobo Plus 免費享用

Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers
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Bigger Than This: How to Turn Any Venture into an Admired Brand

由 Fabian Geyrhalter ……

旁白者： Fabian Geyrhalter ……

完整版

1 小時 42 分鐘

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand …… 閱讀更多內容

NT$176 TWD 透過 Kobo Plus 免費享用

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand
... 閱讀更多內容
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Dumb Money

The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

由 Ben Mezrich ……

旁白者： Fajer Al-Kaisi ……

完整版

7 小時 46 分鐘

**Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit …… 閱讀更多內容

NT$770 TWD

**Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit
... 閱讀更多內容
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Clean

The New Science of Skin

由 James Hamblin ……

旁白者： Barrett Leddy ……

完整版

7 小時 11 分鐘

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this …… 閱讀更多內容

NT$576 TWD

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this
... 閱讀更多內容
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The Other Side of Change

The Inspiring Bestseller on Finding Strength and Happiness in Adversity

由 Maya Shankar ……

旁白者： Maya Shankar ……

完整版

5 小時 50 分鐘

Brought to you by Penguin.An unexpected diagnosis.A breakup.A redundancy.When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if upheaval was a chance to reimagine ourselves, rather than something to just endure?Maya Shankar, a cognitive scientist, has spent decades researching the mind after an incident in her own life left her reeling. In this book, she …… 閱讀更多內容

NT$600 TWD

Brought to you by Penguin.An unexpected diagnosis.A breakup.A redundancy.When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if upheaval was a chance to reimagine ourselves, rather than something to just endure?Maya Shankar, a cognitive scientist, has spent decades researching the mind after an incident in her own life left her reeling. In this book, she
... 閱讀更多內容
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Happy Customers Bundle: 3 in 1 Bundle, Customer Success, Never Lose a Customer Again, and Customer Loyalty

由 Aryana Konnor, Kinsley Thorley, and William Grason ……

旁白者： Marcus Mulenga and Stella June ……

完整版

2 小時 4 分鐘

Happy Customers Bundle: 3 in 1 Bundle, Customer Success, Never Lose a Customer Again, and Customer LoyaltyEvery businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It's not your products or the revenue but the people. An ideal situation would be that all of your customers are 100% happy all the time, but this is impossible. At some …… 閱讀更多內容

NT$330 TWD 透過 Kobo Plus 免費享用

Happy Customers Bundle: 3 in 1 Bundle, Customer Success, Never Lose a Customer Again, and Customer LoyaltyEvery businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It's not your products or the revenue but the people. An ideal situation would be that all of your customers are 100% happy all the time, but this is impossible. At some
... 閱讀更多內容
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¡Lo quiero!

El poder del deseo mimético en el día a día

由 Luke Burgis ……

旁白者： Miguel Vegas ……

完整版

9 小時 13 分鐘

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de …… 閱讀更多內容

NT$338 TWD

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de
... 閱讀更多內容
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El punto clave (The Tipping Point)

Cómo los pequeños detalles pueden marcar una gran diferencia

由 Malcolm Gladwell ……

旁白者： Edson Matus ……

完整版

9 小時 6 分鐘

¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los …… 閱讀更多內容

NT$560 TWD

¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los
... 閱讀更多內容
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Permission Marketing

Turning Strangers into Friends, and Friends into Customers

由 Seth Godin ……

旁白者： Seth Godin ……

系列 series A Gift for Marketers
濃縮版

2 小時 1 分鐘

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on …… 閱讀更多內容

NT$494 TWD

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on
... 閱讀更多內容
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Purple Cow, New Edition

Transform Your Business by Being Remarkable

由 Seth Godin ……

旁白者： Seth Godin ……

完整版

2 小時 58 分鐘

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products …… 閱讀更多內容

NT$495 TWD

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products
... 閱讀更多內容
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The Power of Not Thinking

Why We Should Stop Thinking and Start Trusting Our Bodies

由 Dr Simon Roberts ……

旁白者： Jonathan Keeble ……

完整版

8 小時 27 分鐘

SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021Have you ever relied on your hand to remember your pin rather than your memory?Or acted out a golf stroke before going for it?Or listened to your gut on a big decision?In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information... …… 閱讀更多內容

NT$1,413 TWD

SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021Have you ever relied on your hand to remember your pin rather than your memory?Or acted out a golf stroke before going for it?Or listened to your gut on a big decision?In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information...
... 閱讀更多內容
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Ends.

Why we overlook endings for humans, products, services and digital. And why we shouldn’t.

由 Joe Macleod ……

旁白者： Joe Macleod ……

系列 series Ends
完整版

7 小時 33 分鐘

Ends makes a compelling case that demonstrates how, over centuries, our changing relationship with death has led to the loss of our relationship with endings. Giving rise to guilt-free consumers, an overly-blamed business sector and a society which finds itself at a loss when it needs to grapple with responsibility.Drawing on a plethora of sources in history, sociology, psychology and industry, …… 閱讀更多內容

NT$560 TWD 透過 Kobo Plus 免費享用

Ends makes a compelling case that demonstrates how, over centuries, our changing relationship with death has led to the loss of our relationship with endings. Giving rise to guilt-free consumers, an overly-blamed business sector and a society which finds itself at a loss when it needs to grapple with responsibility.Drawing on a plethora of sources in history, sociology, psychology and industry,
... 閱讀更多內容
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Talk Triggers

The Complete Guide to Creating Customers with Word-of-Mouth

由 Jay Baer, Daniel Lemin ……

旁白者： Jay Baer, Daniel Lemin, Ted Wright ……

完整版

5 小時 34 分鐘

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer …… 閱讀更多內容

NT$495 TWD

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
... 閱讀更多內容
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Focus on Your Customer

Profit Growth Strategies

由 Brian Tracy ……

完整版

2 小時 46 分鐘

The Customer is the most important part of any business. Let bestselling author and International speaker, Brian Tracy teach you the best way to:• Serve Your Customer• Distribute Your Product• Pump Up Your Profits• Turbocharge Your Business• Learn the Key Result Areas of Business Success• Finance Your Business• Negotiate the Best Deal …… 閱讀更多內容

NT$592 TWD

The Customer is the most important part of any business. Let bestselling author and International speaker, Brian Tracy teach you the best way to:• Serve Your Customer• Distribute Your Product• Pump Up Your Profits• Turbocharge Your Business• Learn the Key Result Areas of Business Success• Finance Your Business• Negotiate the Best Deal
... 閱讀更多內容
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Giv din teenager gode pengevaner

由 Anne Juel Jørgensen ……

旁白者： Katrine Bach ……

完整版

3 小時 41 分鐘

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, …… 閱讀更多內容

NT$736 TWD

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller,
... 閱讀更多內容
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Cloudmoney

Cash, Cards, Crypto and the War for our Wallets

由 Brett Scott ……

旁白者： Coleman Pedigo ……

完整版

8 小時 23 分鐘

Brought to you by Penguin.The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and …… 閱讀更多內容

NT$557 TWD

Brought to you by Penguin.The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and
... 閱讀更多內容
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What Your Customer Wants and Can’t Tell You

Unlocking Consumer Decisions with the Science of Behavioral Economics

由 Melina Palmer ……

旁白者： Rachel Perry ……

完整版

8 小時 12 分鐘

Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy—and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.Behavioral economics is the future of brands and business. Unlocked goes beyond an academic …… 閱讀更多內容

NT$658 TWD

Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy—and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.Behavioral economics is the future of brands and business. Unlocked goes beyond an academic
... 閱讀更多內容
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R.E.D. Marketing

The Three Ingredients of Leading Brands

由 Greg Creed, Ken Muench ……

旁白者： Greg Creed, Ken Muench ……

完整版

7 小時 30 分鐘

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! …… 閱讀更多內容

NT$889 TWD

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum!
... 閱讀更多內容
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Art of Psychological Warfare, The

Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

由 Christopher Kingler ……

旁白者： Russell Newton ……

完整版

3 小時 3 分鐘

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare …… 閱讀更多內容

NT$197 TWD 透過 Kobo Plus 免費享用

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare
... 閱讀更多內容
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Small Is Beautiful

The classic call for human-scale economics which is now more relevant than ever

由 E F Schumacher ……

旁白者： John Sackville ……

完整版

10 小時 16 分鐘

Random House presents the audiobook edition of Small is Beautiful by E F Schumacher.How does our economic system impact the way we live? Does it really affect what we truly care about?Oxford economist E. F. Schumacher provides an enlightening study of our economic system and its purpose, challenging the current state of excessive consumption in our society. Offering a crucial message for the …… 閱讀更多內容

NT$471 TWD

Random House presents the audiobook edition of Small is Beautiful by E F Schumacher.How does our economic system impact the way we live? Does it really affect what we truly care about?Oxford economist E. F. Schumacher provides an enlightening study of our economic system and its purpose, challenging the current state of excessive consumption in our society. Offering a crucial message for the
... 閱讀更多內容

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