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有聲書

Think Big

Take Small Steps and Build the Future You Want

由 Grace Lordan ……

旁白者： Grace Lordan ……

完整版

7 小時 35 分鐘

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace …… 閱讀更多內容

NT$557 TWD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... 閱讀更多內容
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Why Web3 Marketing Converts Gen Z

A Gamified, Community-First, Collaborative Strategy

由 Jack Dalrymple ……

旁白者： Digital Voice Martin G ……

完整版

3 小時 12 分鐘

This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a …… 閱讀更多內容

NT$823 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a
... 閱讀更多內容
有聲書

Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

由 Adele Revella ……

旁白者： Pam Ward ……

完整版

7 小時 2 分鐘

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to …… 閱讀更多內容

NT$658 TWD

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to
... 閱讀更多內容
有聲書

Consumer Experiences and Emotion Management

由 Avinash Kapoor ……

旁白者： Adam Lofbomm ……

完整版

4 小時 41 分鐘

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global …… 閱讀更多內容

NT$428 TWD

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global
... 閱讀更多內容
有聲書

High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

由 Micah Solomon ……

旁白者： Micah Solomon, Sean Pratt ……

完整版

6 小時 7 分鐘

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of …… 閱讀更多內容

NT$922 TWD

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of
... 閱讀更多內容
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This Is Personal

The Art of Delivering the Right Email at the Right Time

由 Brennan Dunn ……

旁白者： Matt Weisgerber ……

完整版

6 小時 14 分鐘

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author …… 閱讀更多內容

NT$527 TWD

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author
... 閱讀更多內容
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The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

由 Steven Porter ……

旁白者： Marcus Mulenga ……

完整版

15 分鐘

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a …… 閱讀更多內容

NT$148 TWD 透過 Kobo Plus 免費享用

The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a
... 閱讀更多內容
有聲書

Afinal, o que é exatamente um distúrbio financeiro?

由 Cesar Bravo, Cesar Bravo ……

旁白者： Márcio Lino ……

濃縮版

8 分鐘

Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida. …… 閱讀更多內容

NT$60 TWD

Os distúrbios financeiros são padrões persistentes, previsíveis e frequentemente rígidos de comportamentos autodestrutivos relacionados ao dinheiro, que trazem estresse, ansiedade, sofrimento emocional e incapacidade a áreas importantes da vida.
... 閱讀更多內容
有聲書

Licence to be Bad

How Economics Corrupted Us

由 Jonathan Aldred ……

旁白者： Charlie Anson ……

完整版

10 小時 48 分鐘

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred …… 閱讀更多內容

NT$513 TWD

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred
... 閱讀更多內容
有聲書

À votre insu: L’influence qui nous gouverne

由 Eric Giegelmann ……

旁白者： Voix Numérique Fabien G ……

系列有聲書 2 - Histoire, société et politique
完整版

1 小時 39 分鐘

Ce livre audio est narré par une voix numérique.Dans un monde saturé de bruits, d’images, d’odeurs, de normes et de sollicitations, que reste-t-il de notre liberté de choix ?Sommes-nous vraiment maîtres de ce que nous voyons, entendons, mangeons, désirons ?À travers une exploration vivante et documentée, ce livre dévoile comment la société moderne impose – souvent sans bruit – ses couleurs, ses …… 閱讀更多內容

NT$66 TWD 透過 Kobo Plus 免費享用

Ce livre audio est narré par une voix numérique.Dans un monde saturé de bruits, d’images, d’odeurs, de normes et de sollicitations, que reste-t-il de notre liberté de choix ?Sommes-nous vraiment maîtres de ce que nous voyons, entendons, mangeons, désirons ?À travers une exploration vivante et documentée, ce livre dévoile comment la société moderne impose – souvent sans bruit – ses couleurs, ses
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有聲書

The Data Detective

Ten Easy Rules to Make Sense of Statistics

由 Tim Harford ……

旁白者： Tim Harford ……

完整版

10 小時 24 分鐘

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they …… 閱讀更多內容

NT$659 TWD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... 閱讀更多內容
有聲書

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

由 Morten Münster, Helle Harder ……

旁白者： Morten Rønnelund ……

系列有聲書 1 - Jytte-serien
完整版

7 小時 29 分鐘

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er …… 閱讀更多內容

NT$599 TWD

Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er
... 閱讀更多內容
有聲書

Den lille guide til penge, krak & bobler

由 Martin Mygind ……

旁白者： Marie Mondrup ……

完整版

3 小時 43 分鐘

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor …… 閱讀更多內容

NT$347 TWD

Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor
... 閱讀更多內容
有聲書

The Age Code

The New Science of Food and How It Can Save Us

由 David Cox ……

旁白者： Oliver Hembrough ……

完整版

13 小時 2 分鐘

** As seen on ITV Tonight… THE INTERNATIONAL BESTSELLER **** A New Scientist Best Book of 2026 **'Clear and compelling' Chris van Tulleken'Really interesting and insightful' Joe Wicks'Fascinating' Tim Spector–What if the food you eat could rewind your biological clock?From the rising incidence of cancer in the under-5... …… 閱讀更多內容

NT$674 TWD

** As seen on ITV Tonight… THE INTERNATIONAL BESTSELLER **** A New Scientist Best Book of 2026 **'Clear and compelling' Chris van Tulleken'Really interesting and insightful' Joe Wicks'Fascinating' Tim Spector–What if the food you eat could rewind your biological clock?From the rising incidence of cancer in the under-5...
... 閱讀更多內容
有聲書

Money Savings to Make Life Better Per Month

A Technical and Behavioral Analysis of Financial Optimization Systems (2026 Edition)

由 Azhar ul Haque Sario ……

旁白者： Digital Voice Madison G ……

完整版

5 小時 10 分鐘

This audiobook is narrated by a digital voice.Forget everything you know about budgeting, because in 2026, the rules of money have changed forever.This book is a complete guide to financial survival in the modern era. It covers the new world of 2026 finance. You will learn about "Neuro-Cognitive" spending. This explains why your brain loves to buy things. We explore "Reward Prediction Error." This …… 閱讀更多內容

NT$197 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.Forget everything you know about budgeting, because in 2026, the rules of money have changed forever.This book is a complete guide to financial survival in the modern era. It covers the new world of 2026 finance. You will learn about "Neuro-Cognitive" spending. This explains why your brain loves to buy things. We explore "Reward Prediction Error." This
... 閱讀更多內容
有聲書

Delight Your Customers

7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

由 Steve Curtin ……

旁白者： Sean Pratt ……

完整版

6 小時 29 分鐘

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a …… 閱讀更多內容

NT$922 TWD

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a
... 閱讀更多內容
有聲書

GuíaBurros: La importancia del capital humano en la empresa

Historias inspiradoras para emprendedores, directivos y empleados

由 Francisco Samblás ……

旁白者： María José Bosch ……

完整版

2 小時 46 分鐘

Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de …… 閱讀更多內容

NT$330 TWD 透過 Kobo Plus 免費享用

Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de
... 閱讀更多內容
有聲書

Hoodwinked

How Marketers Use the Same Tactics as Cults

由 Mara Einstein, PhD ……

旁白者： Mara Einstein ……

完整版

10 小時 43 分鐘

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This …… 閱讀更多內容

NT$658 TWD

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... 閱讀更多內容
有聲書

How to get free media coverage for your small business

由 Jules Brooke ……

旁白者： Jules Brooke ……

完整版

4 小時 36 分鐘

PR is the most powerful way a small business can promote themselves - and it's free! Australian small business PR expert, Jules Brooke draws on decades of experience helping small businesses understand what is needed to get started, how to 'spin' your story and develop great story angles that appeal to readers, the process of contacting the media (including role plays), the types of media to …… 閱讀更多內容

NT$286 TWD 透過 Kobo Plus 免費享用

PR is the most powerful way a small business can promote themselves - and it's free! Australian small business PR expert, Jules Brooke draws on decades of experience helping small businesses understand what is needed to get started, how to 'spin' your story and develop great story angles that appeal to readers, the process of contacting the media (including role plays), the types of media to
... 閱讀更多內容
有聲書

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

由 Jay Baer ……

旁白者： Jay Baer ……

完整版

5 小時 36 分鐘

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all …… 閱讀更多內容

NT$922 TWD

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... 閱讀更多內容
有聲書

Stuck Monkey

The Deadly Planetary Cost of the Things We Love

由 James Hamilton-Paterson ……

旁白者： Barnaby Edwards ……

完整版

8 小時 22 分鐘

Bloomsbury presents Stuck Monkey by James Hamilton-Paterson, read by Barnaby Edwards.People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, …… 閱讀更多內容

NT$600 TWD

Bloomsbury presents Stuck Monkey by James Hamilton-Paterson, read by Barnaby Edwards.People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey,
... 閱讀更多內容
有聲書

Ask

The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex

由 Ryan Levesque ……

旁白者： Tom Parks ……

完整版

6 小時 7 分鐘

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and updated edition of his best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly …… 閱讀更多內容

NT$495 TWD

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and updated edition of his best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly
... 閱讀更多內容
有聲書

Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

由 Дэн Ариели, Дэн Ариели ……

旁白者： Ivan Искусственный Интеллект ……

完整版

8 小時 45 分鐘

Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле …… 閱讀更多內容

NT$230 TWD 透過 Kobo Plus 免費享用

Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле
... 閱讀更多內容
有聲書

Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

由 Eric Giegelmann ……

旁白者： Voix Numérique Francine G ……

系列有聲書 5 - Économie, finance et travail
完整版

2 小時 20 分鐘

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour …… 閱讀更多內容

NT$66 TWD 透過 Kobo Plus 免費享用

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour
... 閱讀更多內容

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