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顧客行為 有聲書

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  • 有聲書

    Think Big

    Take Small Steps and Build the Future You Want

    Grace Lordan ……
    旁白者: Grace Lordan ……

    完整版

    7 小時 35 分鐘

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace …… 閱讀更多內容

    NT$557 TWD

  • 有聲書

    50 Perspectivas De Economía Conductual Para Transformar Tus Decisiones En 7 Minutos Cada Una

    Descubre cómo aplicar principios de economía conductual para tomar decisiones más inteligentes y efectivas en solo 7 minutos

    Nietsnie Trebla ……
    旁白者: Voz Digital Sara G ……

    完整版

    8 小時 51 分鐘

    Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar …… 閱讀更多內容

    NT$99 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    M.V. Milan ……
    旁白者: Marcus Mulenga ……

    完整版

    28 分鐘

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business …… 閱讀更多內容

    NT$148 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Ne Plus Subir, Reprenez le Pouvoir sur Votre Argent

    Eric Giegelmann ……
    旁白者: Voix Numérique Florian G ……
    系列 有聲書 17 - Économie, finance et travail

    完整版

    2 小時 41 分鐘

    Ce livre audio est narré par une voix numérique.Gérer son budget pour survivre – Et reprendre le pouvoir sur votre argentAuteur : Eric GiegelmannDans un monde où chaque centime compte, reprendre le contrôle de ses finances est devenu une question de survie autant que de liberté. Ce livre est un guide pratique, accessible et motivant pour toutes celles et ceux qui souhaitent sortir du surende... …… 閱讀更多內容

    NT$66 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    Dr. David Lewis ……
    旁白者: Steven Menasche ……

    完整版

    9 小時 26 分鐘

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing …… 閱讀更多內容

    NT$988 TWD

  • 有聲書

    Superfandom

    How Our Obsessions Are Changing What We Buy and Who We Are

    旁白者: Josh Bloomberg ……

    完整版

    8 小時 27 分鐘

    As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand …… 閱讀更多內容

    NT$1,021 TWD

  • 有聲書

    Wikinomics. Die Revolution im Netz

    完整版

    14 小時 21 分鐘

    Wie verändert das Web 2.0 unsere Gesellschaft und die Unternehmenskultur? In ihrem Bestseller "Wikinomics" analysieren Don Tapscott und Anthony D. Williams, wie die Zusammenarbeit von Millionen Usern an Projekten wie Foren, Wikis oder sozialen Medien funktioniert und welche Chancen sie bietet. Sie zeichnen das Bild einer Kultur der Kooperation und des geteilten Wissens, die die bisherigen …… 閱讀更多內容

    NT$230 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Winning Over Customers Bundle, 2 in 1 Bundle: Pillars of Customer Success and The Thank You Economy

    旁白者: Marcus Mulenga ……

    完整版

    27 分鐘

    Winning Over Customers Bundle, 2 in 1 Bundle: Pillars of Customer Success and The Thank You EconomyCustomers are the lifeblood of your business, no one can deny that. But do you focus all your attention on attracting new customers all the time? Or do you remember to pay special attention to your regular and loyal customers. This is actually an issue that many business owners have today. They focus …… 閱讀更多內容

    NT$267 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Digital Consciousness

    Tenille Bentley ……
    旁白者: Russell Stamets ……

    完整版

    3 小時 57 分鐘

    "Let me thank you Tenille, because you are providing the world with great information that's necessary for evolution, and to me that's a service that is part of this whole evolutionary up-wising" Bruce H. Lipton, Ph.D"Wow inspiring Tenille, I loved your warm natured format, thank you for sharing your amazing platform" Dr John DemartiniTenille offers insightful, thoughtful perspectives and …… 閱讀更多內容

    NT$379 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Marketing in the AI Era

    Why Personalization Wins the Customer Experience

    Yaniv Navot ……
    旁白者: Paige McKinney, Christopher C. Odom ……

    完整版

    4 小時 20 分鐘

    Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can …… 閱讀更多內容

    NT$692 TWD

  • 有聲書

    Accountable

    The Rise of Citizen Capitalism

    旁白者: Joe Knezevich ……

    完整版

    9 小時 5 分鐘

    “More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah**, president** of the Rockefeller Foundation“Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F. BennetThis provocative book takes us insi... …… 閱讀更多內容

    NT$956 TWD

  • 有聲書

    Going Public

    How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution

    Dakin Campbell ……
    旁白者: Brian Troxell ……

    完整版

    11 小時 47 分鐘

    A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or …… 閱讀更多內容

    NT$862 TWD

  • 有聲書

    Unlock the Psychology of Buyer Behavior

    How to Understand and Influence Customers

    Silas Mary ……
    旁白者: Digital Voice Archie G ……

    完整版

    2 小時 56 分鐘

    This audiobook is narrated by a digital voice.Unlock the Psychology of Buyer Behavior: How to Understand and Influence CustomersWhy do people buy? What makes them choose one brand over another? The key to increasing sales isn’t just better marketing—it’s understanding the psychology behind every purchase decision. When you know how customers think, you can create offers they can’t resist.This book …… 閱讀更多內容

    NT$264 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Breaking Twitter

    Elon Musk and the Most Controversial Corporate Takeover in History

    Ben Mezrich ……
    旁白者: Will Collyer ……

    完整版

    9 小時 5 分鐘

    From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the …… 閱讀更多內容

    NT$862 TWD

  • 有聲書

    Swiped

    How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves

    Adam Levin ……

    完整版

    7 小時 23 分鐘

    Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with airtight passwords and aggressive spam folders, and those are good ideas as far as they go. But the truth is, there are people out there -- a lot of them -- who treat stealing your identity as a full-time job.One such company is a nameless firm located in Russia, which has a trove of …… 閱讀更多內容

    NT$1,153 TWD

  • 有聲書

    16 HUMAN DESIRES THAT MAKE PEOPLE BUY, THE

    Reecejames Wideman ……
    旁白者: Reecejames Wideman ……

    完整版

    5 分鐘

    Unlock the psychology behind every purchase you’ve ever made — and every purchase your customers will make next.In this powerful, fast-paced audiobook, Reecejames Wideman breaks down the 16 core human desires that drive all consumer behavior.Whether you’re a creator, entrepreneur, coach, or simply someone who wants to understand people better, this audiobook gives you the blueprint to influence …… 閱讀更多內容

    NT$230 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Inner Game of Selling

    Discovering the Hidden Forces that Determine Your Success

    Ron Willingham ……
    旁白者: Ron Willingham ……

    濃縮版

    2 小時 17 分鐘

    Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain …… 閱讀更多內容

    NT$494 TWD

  • 有聲書

    The Customer of the Future

    10 Guiding Principles for Winning Tomorrow's Business

    Blake Morgan ……
    旁白者: Lisa Larsen ……

    完整版

    6 小時 38 分鐘

    With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo …… 閱讀更多內容

    NT$791 TWD

  • 有聲書

    The Brand Benefits Playbook

    Why Customers Aren't Buying What You're Selling--And What to Do About It

    旁白者: Allen Weiss ……

    完整版

    7 小時 30 分鐘

    Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss …… 閱讀更多內容

    NT$527 TWD

  • 有聲書

    Kiasunomics 2: Economic Insights for Everyday Life

    旁白者: Timothy Go ……

    完整版

    8 小時 21 分鐘

    Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the estate? How do people perceive risks during the coronavirus pandemic? Kiasunomics©2 explores these issues and more in a light-hearted and easy-to-understand manner, by showing the economic ramifications of …… 閱讀更多內容

    NT$390 TWD

  • 有聲書

    Customer Love

    Great Stories About Great Service

    Mac Anderson ……
    旁白者: Derek Shetterly ……

    完整版

    1 小時 19 分鐘

    If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans!In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal …… 閱讀更多內容

    NT$526 TWD

  • 有聲書

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    Seth Godin ……
    旁白者: Seth Godin ……

    完整版

    7 小時 2 分鐘

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business …… 閱讀更多內容

    NT$576 TWD

  • 有聲書

    Make me not me

    Product stories as sales driver and identity builder

    Ingemar Fredriksson ……
    旁白者: Richard Kemp ……
    系列 有聲書 3 - A few percent more

    完整版

    8 小時 29 分鐘

    Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you …… 閱讀更多內容

    NT$627 TWD

  • 有聲書

    Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    Raja Rajamannar ……
    旁白者: Josh Childs ……

    完整版

    6 小時 12 分鐘

    Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in …… 閱讀更多內容

    NT$791 TWD