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顧客行為 有聲書

如果您喜歡 顧客行為 有聲書，或許您也會喜歡這些熱門精選。
顯示第 1 － 24 個結果，共 429 個
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  • 有聲書

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    由 Fred Reichheld ……
    旁白者： Walter Dixon ……

    完整版

    8 小時 37 分鐘

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital …… 閱讀更多內容

    NT$663 TWD

  • 有聲書

    Think Big

    Take Small Steps and Build the Future You Want

    由 Grace Lordan ……
    旁白者： Grace Lordan ……

    完整版

    7 小時 35 分鐘

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace …… 閱讀更多內容

    NT$551 TWD

  • 有聲書

    UX Skills for Business Strategy

    Articulating Impact for Product, User, and Business Outcomes

    由 Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats ……
    旁白者： April Doty ……

    完整版

    21 小時 30 分鐘

    Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats …… 閱讀更多內容

    NT$1,028 TWD

    預購

  • 有聲書

    Your Shopping Superpower

    Follow Your Values and Better Your World One Purchase at a Time

    由 Diane Osgood, PhD ……
    旁白者： Andrea Gallo ……

    完整版

    8 小時 2 分鐘

    Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then …… 閱讀更多內容

    NT$696 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Frictionless Organization

    Deliver Great Customer Experiences with Less Effort

    由 David Jaffe, Bill Price ……
    旁白者： Caroline Miller ……

    完整版

    8 小時 8 分鐘

    Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. …… 閱讀更多內容

    NT$696 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Mindmasters (Gary Tiedmann narration)

    The Data-Driven Science of Predicting and Changing Human Behavior

    由 Sandra Matz ……
    旁白者： Gary Tiedemann ……

    完整版

    6 小時 37 分鐘

    As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In …… 閱讀更多內容

    NT$696 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    American Bulk

    Essays on Excess

    由 Emily Mester ……
    旁白者： Chloe Cannon ……

    完整版

    7 小時 38 分鐘

    What if we explored our relationship to consumption with the same depth and feeling we use to tell stories of great loves and losses?Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and …… 閱讀更多內容

    NT$696 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Aesthetic Intelligence

    How to Boost It and Use It in Business and Beyond

    由 Pauline Brown ……
    旁白者： Vivienne Leheny ……

    完整版

    6 小時 57 分鐘

    Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies …… 閱讀更多內容

    NT$796 TWD

  • 有聲書

    Purple Cow, New Edition

    Transform Your Business by Being Remarkable

    由 Seth Godin ……
    旁白者： Seth Godin ……

    完整版

    2 小時 58 分鐘

    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products …… 閱讀更多內容

    NT$498 TWD

  • 有聲書

    從消費心理學看銷售，洞悉顧客的想法：掌握消費者的心，用一句話勾起潛藏購買欲

    由 李征坤, 楊雙貴, 劉智惠 ……

    完整版

    40 分鐘

    行銷是一場心理博弈利用消費者的心理弱點和變化達成交易透過精準的心理引導，實現互惠雙贏的目標如何才能夠真正吸引消費者的注意？顧客不開口，你也能明白【達成交易為什麼那麼難】一個交易的實現背後，蘊含著無數消費者心理的微妙變化。從顧客的視角來看，為何有些人情願花費大筆金錢購買商品或服務？他們追求的是什麼？又有哪些在購買過程中扮演關鍵角色的因素，影響著消費結果？從習慣性購買到對商品的實質需求，本書將深入剖析不同類型的消費心理，幫助您更準確地理解顧客的要求和期望。透過了解消費者的實際需求與心理轉變，掌握如何有效讀懂顧客的消費心理，將成為您在商業競爭中立於不敗之地的關鍵。【精準鎖定顧客痛點，贏得市場主導權】宣傳是商業競爭的重要一環，本書詳細闡述了該如何擊中顧客的痛點。透過錯位、定位，樹立顧客樂於模仿的榜樣，製造「吃不到的葡萄最甜」的感覺，抑或是講好產品的故事等方式，都能有效地吸引顧客。此外 …… 閱讀更多內容

    NT$99 TWD

  • 有聲書

    Caffe latte-reglen

    Sådan bruger du din hjerne og dine følelser til at blive aktiemillionær

    由 Lene Nording-Grooss, Jon Sigurd Wegener, Selina Mandal ……
    旁白者： Lene Nording-Grooss, Jon Sigurd Wegener ……

    完整版

    6 小時 42 分鐘

    Investering og handel med aktier er blevet en beskæftigelse for almindelige mennesker. 1000 kr. i banken eller i madrassen mister lynhurtigt sin værdi. Men 1000 kr. fordelt på et par investeringer kan næsten ikke undgå at vokse. Springer man fx halvdelen af sine caffe latter over, har man allerede en god portion penge til at investere.Denne bog fortæller – med en stærk baggrund i både økonomi og …… 閱讀更多內容

    NT$591 TWD

  • 有聲書

    Evolving Marketplace, The: Key Consumer Trends Shaping the Future of Retail

    由 Wendi Barry ……
    旁白者： Digital Voice Alistair G ……

    完整版

    6 小時 8 分鐘

    This audiobook is narrated by a digital voice.Unveil the transformative landscape of retail in "The Evolving Marketplace: Key Consumer Trends Shaping the Future of Retail." This comprehensive guide delves into the latest industry insights, empowering you to stay ahead of the curve.Discover the changing consumer preferences, emerging technologies, and innovative business models that are reshaping …… 閱讀更多內容

    NT$151 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    HOLD

    The Suffering Economy of Customer Service, And the Revolt That's Long Overdue

    由 Amas Tenumah ……
    旁白者： Amas Tenumah ……

    完整版

    5 小時 22 分鐘

    "LET ME TALK TO A HUMAN!" We’ve all shouted it. Whispered it. Thought it while rage-pressing zero. In HOLD: THE SUFFERING ECONOMY OF CUSTOMER SERVICE, Amas Tenumah delivers a searing indictment of how modern service was designed—not to help you, but to wear you down. This isn't a how-to. It's a how-dare-you.Tenumah draws from years inside the belly of the corporate beast, where service is measured …… 閱讀更多內容

    NT$564 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Hype Machine

    How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt

    由 Sinan Aral ……
    旁白者： Mike Chamberlain ……

    完整版

    14 小時 38 分鐘

    A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyondMIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s …… 閱讀更多內容

    NT$747 TWD

  • 有聲書

    DARK PSYCHOLOGY: The art of Mind Control using Tactics of Motivation, Persuasion, Manipulation, and Coercion

    由 Matthew Varner ……
    旁白者： dms ……

    完整版

    7 小時 40 分鐘

    Dark Psychology is a study of human condition in relation to the psychological nature of humans to prey on others. This book is a complete guide written to be heard, designed to walk you through the most dark psychology techniques ever created. This book will launch you into command of every situation and allow you to control every person you meet. It will teach you how to protect your allies and …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Sell Anything to Anyone with Confidence

    The Secret Psychology Behind Persuasive Sales

    由 Silas Mary ……
    旁白者： Digital Voice Archie G ……

    完整版

    2 小時 48 分鐘

    This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book …… 閱讀更多內容

    NT$266 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Customer Loyalty: The Ultimate Guide on How to Ensure Customer Loyalty, Learn the Blueprint on How You Can Retain Your Customer Base And Keep Them Coming Back For More

    由 Will Grason ……
    旁白者： Stella June ……

    完整版

    36 分鐘

    Customer Loyalty: The Ultimate Guide on How to Ensure Customer Loyalty, Learn the Blueprint on How You Can Retain Your Customer Base And Keep Them Coming Back For MoreCustomer loyalty is a very important element in every business relationship. Customer loyalty would derive from customer's satisfaction from your product or services, positive customer experiences, and the overall value of the goods …… 閱讀更多內容

    NT$149 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    由 Jeanine Marks, Alexis Chang ……
    旁白者： Marcus Mulenga ……

    完整版

    18 分鐘

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid …… 閱讀更多內容

    NT$406 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Dark Patterns, Deceptive Design, and the Law

    AI’s Hidden Influence on Our Digital Experience

    由 MR Leiser ……
    旁白者： David Monteath, Harry Brignull ……

    完整版

    14 小時 17 分鐘

    Bloomsbury presents Dark Patterns, Deceptive Design, and the Law: AI’s Hidden Influence on Our Digital Experience by MR Leiser read by David MonteathThis book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.These hidden design strategies – …… 閱讀更多內容

    NT$763 TWD

  • 有聲書

    Work Shop

    The consumer-driven transformation of Commercial Real Estate

    由 Joe Brady ……
    旁白者： Joe Brady ……

    完整版

    4 小時 50 分鐘

    Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service …… 閱讀更多內容

    NT$364 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Inner Game of Selling

    Discovering the Hidden Forces that Determine Your Success

    由 Ron Willingham ……
    旁白者： Ron Willingham ……

    濃縮版

    2 小時 17 分鐘

    Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain …… 閱讀更多內容

    NT$498 TWD

  • 有聲書

    Risk Mein Ishq Nahi

    由 Vivek Kaul ……
    旁白者： Vivek Kaul ……
    系列 有聲書 10 - Economics, Ek Prem Katha

    完整版

    28 分鐘

    जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है, लेकिन जोश में होश खो बैठना कोई बुद्धिमानी का काम नही. इस एपिसोड में जानिये कि रिस्क से इश्क का क्या कनेक्शन है. …… 閱讀更多內容

    NT$130 TWD

  • 有聲書

    Unlock the Psychology of Consumer Behavior

    How to Make People Say Yes to Your Offers

    由 Silas Mary ……
    旁白者： Digital Voice Archie G ……

    完整版

    4 小時 7 分鐘

    This audiobook is narrated by a digital voice.Unlock the Psychology of Consumer Behavior: How to Make People Say Yes to Your OffersWhy do people buy? What makes them choose one product over another? Understanding consumer psychology is the key to making your offers irresistible—and turning potential buyers into loyal customers.This book dives deep into the hidden triggers that drive decision …… 閱讀更多內容

    NT$266 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Generation We

    The Power and Promise of Gen Z

    由 AnneMarie Hayek ……
    旁白者： AnneMarie Hayek ……

    完整版

    6 小時 49 分鐘

    There are moments when the normal flow of time catches, hesitates, and shifts direction.2020 was one of these moments.Now, at this critical juncture, a new generation is coming of age and demanding a reckoning: Generation Z. Three billion strong, they’re at the center of the most pivotal issues of our time, from reimagining how we live on our changing planet to enacting a new mandate for racial …… 閱讀更多內容

    NT$383 TWD 透過 Kobo Plus 免費享用