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顧客行為 有聲書

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  • 有聲書

    Think Big

    Take Small Steps and Build the Future You Want

    Grace Lordan ……
    旁白者: Grace Lordan ……

    完整版

    7 小時 35 分鐘

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace …… 閱讀更多內容

    NT$557 TWD

  • 有聲書

    50 Perspectivas De Economía Conductual Para Transformar Tus Decisiones En 7 Minutos Cada Una

    Descubre cómo aplicar principios de economía conductual para tomar decisiones más inteligentes y efectivas en solo 7 minutos

    Nietsnie Trebla ……
    旁白者: Voz Digital Sara G ……

    完整版

    8 小時 51 分鐘

    Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar …… 閱讀更多內容

    NT$99 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    How Confidence Works

    The new science of self-belief

    Ian Robertson ……
    旁白者: Ian Robertson ……

    完整版

    9 小時 46 分鐘

    Brought to you by Penguin.Why do boys instinctively bullshit more than girls?How do economic recessions shape a generation's confidence?Can we have too much confidence and, if so, what are the consequences?Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say... What is th... …… 閱讀更多內容

    NT$557 TWD

  • 有聲書

    Reimagining Capitalism

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    Rebecca Henderson ……
    旁白者: Lucinda Clare ……

    完整版

    10 小時 39 分鐘

    Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one …… 閱讀更多內容

    NT$557 TWD

  • 有聲書

    Rockonomics

    What the Music Industry Can Teach Us About Economics (and Our Future)

    Alan Krueger ……
    旁白者: Fred Berman ……

    完整版

    9 小時 6 分鐘

    'An entertaining guide to economics by a former adviser to Barack Obama that uses the lessons of the music business to explain what is happening in the rest of the world' The Times, Books of the YearAlan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the …… 閱讀更多內容

    NT$1,054 TWD

  • 有聲書

    Choose

    The Single Most Important Decision Before Starting Your Business

    Ryan Levesque ……
    旁白者: Ryan Levesque ……

    完整版

    4 小時 32 分鐘

    For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--hasguided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional …… 閱讀更多內容

    NT$330 TWD

  • 有聲書

    Real Influence

    Persuade Without Pushing and Gain Without Giving In

    旁白者: Arthur Morey ……

    完整版

    7 小時 28 分鐘

    Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do …… 閱讀更多內容

    NT$791 TWD

  • 有聲書

    What Americans Really Want...Really

    The Truth About Our Hopes, Dreams, and Fears

    Dr. Frank Luntz ……
    旁白者: Dr. Frank Luntz, L.J. Ganser ……

    完整版

    11 小時 43 分鐘

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market …… 閱讀更多內容

    NT$985 TWD

  • 有聲書

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    Matthew Varner ……
    旁白者: dms ……

    完整版

    7 小時 9 分鐘

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for …… 閱讀更多內容

    NT$492 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    M.V. Milan ……
    旁白者: Marcus Mulenga ……

    完整版

    28 分鐘

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business …… 閱讀更多內容

    NT$148 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Jytte fra Marketing er desværre gået for i dag

    Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

    旁白者: Morten Rønnelund ……
    系列 有聲書 1 - Jytte-serien

    完整版

    7 小時 29 分鐘

    Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er …… 閱讀更多內容

    NT$599 TWD

  • 有聲書

    Customer Acquisition Bundle, 2 in 1 Bundle

    Hazel Cary, Arin Marlowe ……
    旁白者: Marcus Mulenga ……

    完整版

    15 分鐘

    Customer Acquisition Bundle, 2 in 1 Bundle: Thanks for the Feedback and The Referral EngineTwo of the best ways to acquire more customers are through referrals and testimonials from your current customers. And the best thing about this is it doesn’t really cost you anything. Referral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look …… 閱讀更多內容

    NT$257 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

    Jewell Mcfarland ……
    旁白者: Digital Voice Matt G ……

    完整版

    3 小時 19 分鐘

    This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including …… 閱讀更多內容

    NT$149 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    Seth Godin ……
    旁白者: Seth Godin ……

    完整版

    7 小時 2 分鐘

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business …… 閱讀更多內容

    NT$576 TWD

  • 有聲書

    Make me not me

    Product stories as sales driver and identity builder

    Ingemar Fredriksson ……
    旁白者: Richard Kemp ……
    系列 有聲書 3 - A few percent more

    完整版

    8 小時 29 分鐘

    Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you …… 閱讀更多內容

    NT$627 TWD

  • 有聲書

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    Christopher Kingler ……
    旁白者: Russell Newton ……

    完整版

    3 小時 3 分鐘

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare …… 閱讀更多內容

    NT$197 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Complete Strategy Guide to Day Trading for a Living in 2019: Revealing the Best Up-to-Date Forex, Options, Stock and Swing Trading Strategies of 2019 (Beginners Guide)

    Mark Vogel ……
    旁白者: Jason Belvill ……

    完整版

    3 小時 16 分鐘

    Do you want to start Trading and live your best life? Are you looking to make money fast? Then this book is for you!This book will give you the potential to take a small sum of money and turn it into a larger sum of money within the same day! What more could you possibly want? It doesn’t get much better than that. After reading this book, it’s safe to say that you’ll never want to work a normal …… 閱讀更多內容

    NT$380 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    How to be Strategic

    Fred Pelard ……
    旁白者: Jon Glover ……

    完整版

    7 小時 43 分鐘

    Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at …… 閱讀更多內容

    NT$557 TWD

  • 有聲書

    The Power of Not Thinking

    Why We Should Stop Thinking and Start Trusting Our Bodies

    Dr Simon Roberts ……
    旁白者: Jonathan Keeble ……

    完整版

    8 小時 27 分鐘

    SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021Have you ever relied on your hand to remember your pin rather than your memory?Or acted out a golf stroke before going for it?Or listened to your gut on a big decision?In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information... …… 閱讀更多內容

    NT$1,413 TWD

  • 有聲書

    Gouged

    The End of a Fair Price - and What That Means for Your Wallet

    Lindsay Owens ……

    完整版

    7 小時 50 分鐘

    Landlords are using software to band together and organise artificial rent hikes. Uber is spiking the price of rides when your phone's about to die. And without drivers' knowledge, car companies are installing software that reports your driving behaviour to insurance companies, so they can collude against you on insurance prices.Instead of merely driving down costs, companies are now laser-focused …… 閱讀更多內容

    NT$1,054 TWD

    預購

  • 有聲書

    Clean

    The New Science of Skin

    James Hamblin ……
    旁白者: Barrett Leddy ……

    完整版

    7 小時 11 分鐘

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this …… 閱讀更多內容

    NT$576 TWD

  • 有聲書

    The Art of Excellent Products

    Enchanting Customers with Premium Brand Experiences

    Riccardo Illy ……
    旁白者: Sam Rushton ……

    完整版

    6 小時 16 分鐘

    Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business …… 閱讀更多內容

    NT$791 TWD

  • 有聲書

    Come What May

    An uplifting guide to navigating hard times from the UK's leading expert on recovery

    Lucy Easthope ……
    旁白者: Lucy Easthope ……

    完整版

    7 小時 41 分鐘

    The inspirational new book from the bestselling author of When the Dust Settles'A shining beacon of sense and wisdom. We can all benefit from reading this brilliant book about how to respond with resilience.' RACHEL CLARKE'An unlikely superhero' SUNDAY TIMES'An amazing woman' JAMES O'BRIENWe all experience uncertainty, change and loss. How can we weather the storms, and cope ... …… 閱讀更多內容

    NT$1,054 TWD

  • 有聲書

    Focus on Your Customer

    Profit Growth Strategies

    Brian Tracy ……

    完整版

    2 小時 46 分鐘

    The Customer is the most important part of any business. Let bestselling author and International speaker, Brian Tracy teach you the best way to:• Serve Your Customer• Distribute Your Product• Pump Up Your Profits• Turbocharge Your Business• Learn the Key Result Areas of Business Success• Finance Your Business• Negotiate the Best Deal …… 閱讀更多內容

    NT$592 TWD