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顧客行為 有聲書

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  • 有聲書

    Think Big

    Take Small Steps and Build the Future You Want

    Grace Lordan ……
    旁白者: Grace Lordan ……

    完整版

    7 小時 35 分鐘

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace …… 閱讀更多內容

    NT$551 TWD

  • 有聲書

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    Fred Reichheld ……
    旁白者: Walter Dixon ……

    完整版

    8 小時 37 分鐘

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital …… 閱讀更多內容

    NT$663 TWD

  • 有聲書

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    M.V. Milan ……
    旁白者: Marcus Mulenga ……

    完整版

    28 分鐘

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business …… 閱讀更多內容

    NT$149 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Catch the Buzz: Secrets Behind Why Trends Go Viral

    “Supercharge your understanding of viral trends with captivating audio lessons for success in the digital age!”

    Harlan Crowe ……
    旁白者: Nick Porter ……

    完整版

    1 小時 8 分鐘

    Catch the Buzz: Secrets Behind Why Trends Go Viral⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and enhance your expertise while effectively mastering the art of making trends go viral?Searching for a comprehensive resource that covers everything you need to excel in influencing trends?Your quest ends here!This guide is your ultim... …… 閱讀更多內容

    NT$206 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    Dr. David Lewis ……
    旁白者: Steven Menasche ……

    完整版

    9 小時 26 分鐘

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing …… 閱讀更多內容

    NT$994 TWD

  • 有聲書

    Frihed, FIRE & familieliv

    旁白者: Marie Mondrup ……

    完整版

    3 小時 38 分鐘

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed …… 閱讀更多內容

    NT$342 TWD

  • 有聲書

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    Matthew Varner ……
    旁白者: dms ……

    完整版

    7 小時 9 分鐘

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    旁白者: Florian Wolny ……

    完整版

    7 小時 50 分鐘

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Designing for Behavior Change

    Applying Psychology and Behavioral Economics 2nd Edition

    Stephen Wendel ……
    旁白者: Danny Hughes ……

    完整版

    12 小時 46 分鐘

    Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their …… 閱讀更多內容

    NT$862 TWD

  • 有聲書

    Grundlagen der Wirtschaftspsychologie

    Wirtschaftspsychologische Phänomene verstehen und gezielt nutzen - Arbeits-, Organisations-, Markt- und Wettbewerbspsychologie auf den Punkt gebracht

    Florian Wohlmuth ……
    旁白者: Florian Wolny ……

    完整版

    4 小時 17 分鐘

    Wirtschaftspsychologie leicht gemacht!Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie handeln? Willst Du erfahren, weshalb Menschen nicht rein rational bei ihren wirtschaftlichen Entscheidungen agieren?Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit …… 閱讀更多內容

    NT$429 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Paradox of Choice, The - How More Options Lead to Less Satisfaction

    Viruti Shivan ……
    旁白者: Digital Voice Madison G ……
    系列 series Stop Everything, Read This

    完整版

    1 小時 33 分鐘

    This audiobook is narrated by a digital voice.Navigating the Modern World's Overabundance of Choices to Find True ContentmentIn "The Paradox of Choice - How More Options Lead to Less Satisfaction," readers are taken on a thought-provoking journey through the modern dilemma of excessive choice. This insightful book delves into how the abundance of options in our everyday lives—from the simplest …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Distúrbios financeiros relacionais

    Brad Klontz, Brad Klontz ……
    旁白者: Márcio Lino ……

    濃縮版

    1 小時 1 分鐘

    Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros. …… 閱讀更多內容

    NT$60 TWD

  • 有聲書

    Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

    Ramli John ……
    旁白者: Ramli John ……

    完整版

    3 小時 16 分鐘

    "Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth …… 閱讀更多內容

    NT$289 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Difference

    How Anyone Can Prosper in Even The Toughest Times

    Jean Chatzky ……
    旁白者: Jean Chatzky ……

    濃縮版

    5 小時 6 分鐘

    Can you really start from nothing and become truly secure financially?What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t?It’s not that those people were born into money, caught a lucky break, or have an Ivy League education. It’s not even that they are smarter than you …… 閱讀更多內容

    NT$464 TWD

  • 有聲書

    Co-Create

    How Your Business Will Profit from Innovative and Strategic Collaboration

    David Nour ……

    完整版

    9 小時 46 分鐘

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a …… 閱讀更多內容

    NT$994 TWD

  • 有聲書

    Your phone is trying to control your life

    PBS NewsHour ……
    旁白者: PBS NewsHour ……

    完整版

    8 分鐘

    Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. …… 閱讀更多內容

    NT$33 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    A Human's Guide to Machine Intelligence

    How Algorithms Are Shaping Our Lives and How We Can Stay in Control

    Kartik Hosanagar ……
    旁白者: Joe Knezevich ……

    完整版

    5 小時 58 分鐘

    A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, …… 閱讀更多內容

    NT$581 TWD

  • 有聲書

    Power of Experiments, The

    Decision-Making in a Data Driven World

    旁白者: Timothy Andrés Pabon ……

    完整版

    6 小時 32 分鐘

    How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. …… 閱讀更多內容

    NT$1,194 TWD

  • 有聲書

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    Jay Baer ……
    旁白者: Jay Baer ……

    完整版

    5 小時 36 分鐘

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all …… 閱讀更多內容

    NT$928 TWD

  • 有聲書

    Bonzen, Banken und Behörden - Kampf gegen Ausbeuter, Absahner und Niedermacher

    旁白者: Lutz Küppers ……

    完整版

    9 小時 15 分鐘

    Ein Hörbuch für alle, die Ausbeutern, Absahnern und Niedermachern den Kampf ansagen wollen! Egal, ob es sich dabei um schlechte Beratungen von Geldinstituten und Kanzleien handelt, Behandlungsfehler in Krankenhäusern oder Willkür von Ämtern. Autor Hans Georg Möntmann schildert in seinem Ratgeber "Bonzen, Banken und Behörden" entsprechende Fälle, erläutert Möglichkeiten gegen diese …… 閱讀更多內容

    NT$490 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    The Human Experience

    How to make life better for your customers and create a more successful organization

    John Sills ……
    旁白者: Simon Shepherd ……

    完整版

    6 小時 54 分鐘

    Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the …… 閱讀更多內容

    NT$593 TWD

  • 有聲書

    Buyer Personas

    How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

    Adele Revella ……
    旁白者: Pam Ward ……

    完整版

    7 小時 2 分鐘

    Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to …… 閱讀更多內容

    NT$663 TWD

  • 有聲書

    When Gadgets Betray Us

    The Dark Side of Our Infatuation With New Technologies

    Robert Vamosi ……
    旁白者: Sean Pratt ……

    完整版

    8 小時 45 分鐘

    Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy …… 閱讀更多內容

    NT$994 TWD

  • 有聲書

    Who Can You Trust?

    How Technology Brought Us Together – and Why It Could Drive Us Apart

    Rachel Botsman ……
    旁白者: Caroline Baum ……

    完整版

    10 小時 32 分鐘

    Penguin presents the audiobook edition of Who Can You Trust? by Rachel Botsman, read by Caroline Baum.Nominated for the Business Book Awards 'Embracing Change' categoryIf you can't trust those in charge, who can you trust?From government to business, banks to media, trust in institutions is at an all-time low. Widespread corruption, elitism and economic disparity have led to a worldwide upsurge of …… 閱讀更多內容

    NT$466 TWD