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公共關係 有聲書

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  • 有聲書

    This is Marketing

    You Can’t Be Seen Until You Learn To See

    由 Seth Godin ……
    旁白者: Seth Godin ……

    完整版

    7 小時 2 分鐘

    Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

    NT$509 TWD

  • 有聲書

    Propaganda (Original Classic 1928 Edition)

    The Definitive and Complete Masterwork on Public Relations

    由 Edward Bernays ……
    旁白者: Sean Pratt ……

    完整版

    4 小時 2 分鐘

    Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals …… 閱讀更多內容

    NT$663 TWD

  • 有聲書

    Sustainably Wealthy: Navigating Finance for a Greener Future

    由 Crysa Vornex ……
    旁白者: Digital Voice Madison G ……

    完整版

    1 小時 40 分鐘

    This audiobook is narrated by a digital voice.This book delves into the pressing need for incorporating principles of sustainability into personal finance decisions, offering practical strategies for individuals looking to make a positive impact on the environment while securing their financial future. From eco-friendly investing to reducing consumption and cutting down on waste, Sustainably …… 閱讀更多內容

    NT$147 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Why So Many Jobs Feel Useless in Today’s World

    Discover why so many jobs feel useless today! Unleash captivating audio insights for profound understanding.

    由 Bastian Cresswell ……
    旁白者: Nick Porter ……

    完整版

    2 小時 21 分鐘

    Why So Many Jobs Feel Useless in Today’s World:⭐⭐ Simplified Audio Guide with Explanations ⭐⭐Are you seeking to advance in understanding the modern job landscape and find purpose in your work?Looking for a comprehensive resource that provides all the insights you need to navigate today's work environment?Look no further!This guide is your ultimate companion for deepe... …… 閱讀更多內容

    NT$137 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Stories That F*cking Matter

    Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business

    旁白者: Josh Rivedal ……

    完整版

    4 小時 6 分鐘

    A well-crafted story has the power to literally mold reality, win over hearts and change minds!But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in …… 閱讀更多內容

    NT$630 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Launch Your Platform

    A 21-Day Launch Plan to Build Your Personal Brand and Share Your Story Online as a Writer, Coach, or Speaker

    由 Jonathan Milligan ……
    旁白者: Jonathan Milligan ……
    系列 有聲書 2 - Your Message Matters

    完整版

    4 小時 12 分鐘

    How to Launch an Online Platform in 21 Days That Attracts Your Ideal AudienceStand out from the crowd and make an impact sharing your story with Launch Your Platform. This practical 21-day guide from online entrepreneur Jonathan Milligan reveals his proven blueprint for building your personal brand and creating a thriving platform.In Launch Your Platform, you'll discover:The secrets to …… 閱讀更多內容

    NT$363 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    13 Forgotten Mind Control Secrets

    How to Use Words to Influence People’s Behavior, Target Their Thoughts, and Redirect Actions. Dark Psychology Secrets Revealed.

    由 Ronald Gill ……
    旁白者: Global Audio Productions ……

    完整版

    4 小時 3 分鐘

    From Nervous to Captivating:How to Choose Words That Command Attention and Unveil the Secrets to Unleash Your Influence!Picture this:You stroll into a room full of strangers. Bit nervous, right? But then, you start chatting with someone to break the ice, and boom—within minutes, they're hanging onto your every word. Laughing at your jokes, nodding like crazy, practically begging for more.Spill the …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Crisis Management in the Age of Social Media: A Practical Playbook for Leaders Under Fire

    由 Nathan Sloane ……
    旁白者: Nathan Sloane ……

    完整版

    2 小時 17 分鐘

    Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping into a high-stakes executive role, you need a modern survival strategy to turn online chaos into …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Power of Guest Podcasting, The

    How to Get Booked, Build Authority, and Grow Your Business

    由 Brandon Leibowitz ……
    旁白者: Brandon Leibowitz ……

    完整版

    6 小時 40 分鐘

    Want to grow your authority, expand your network, earn high-quality backlinks, and generate more leads without relying on paid advertising?In The Power of Guest Podcasting, SEO expert and entrepreneur Brandon Leibowitz shares the proven strategies he has used to appear on hundreds of podcasts and leverage those appearances to build his brand, improve search engine rankings, and grow his business …… 閱讀更多內容

    NT$166 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    丁菱娟說公關

    由 丁菱娟 ……
    旁白者: 丁菱娟 ……

    完整版

    2 小時 16 分鐘

    從公關概念、企業形象定位,到利益關係人管理、CIS建立與社群媒體操作,丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌,帶您深入理解公關的核心價值,掌握媒體溝通、危機管理技巧等,幫助企業在日常經營與突發事件中維護形象,提升信任與市場競爭力,是企業品牌經營與公關實務的重要指南。講者:丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。 她累積了三十多年的公關行銷經驗,是台灣公關產業的意見領袖,至今持續在社群以及雜誌有固定專欄,並在台灣及大陸出版書籍,已出版《逆風前行》、《影響有影響力的人》、《你不必走得快,但一定要走得遠》、《無畏的膽識》以及《享受吧!50後的第三人生》等書。章節:00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07 …… 閱讀更多內容

    NT$240 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Más vale estar solo que mal acompañado

    La soledad puede ser el mejor refugio cuando la otra opción es un mal acompañante.

    由 Yeismar González ……
    旁白者: Yeismar González ……
    系列 有聲書 1 - La soledad puede ser un regalo.

    完整版

    16 分鐘

    ¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el …… 閱讀更多內容

    NT$92 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Making Friends: The Ultimate Guide To Win Friends and Influence People for Socially Challenged Teens and Adults

    由 Maxwell W. Northern ……
    旁白者: John Hays ……

    完整版

    22 分鐘

    Do you find it difficult to meet people and make new friends?Are you shy, introverted or just don’t have the opportunities to get out and socialize?Would you like to change this and build a wide circle of friends to have fun with?We all need friends. Some of us need a large circle of them while others need just one or two, but we all need someone to talk to, confide in, or just go out with for a …… 閱讀更多內容

    NT$149 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Brändimaailman 7 ihmettä

    由 Toni Lähde ……
    旁白者: Toni Lähde ……

    完整版

    7 小時 12 分鐘

    Mielikuvien voima on käänteentekevä.Lähikuvassa historian vaikutusvaltaisimpien brändien tarinat. Miten rakentuu myyttisten mittasuhteiden brändi?Mitä voimme oppia henkilöbrändäämisestä Aleksanteri Suurelta? Miten katolinen kirkko voi opettaa meille paljon enemmän kohdeyleisöistä, ostajapersoonista ja liiketoiminnan johdonmukaisesta brändirakentamisesta kuin esimerkiksi Tesla tai Patagonia.Toni …… 閱讀更多內容

    NT$586 TWD

  • 有聲書

    The Power of Reputation

    Strengthen the Asset That Will Make or Break Your Career

    由 Chris Komisarjevsky ……
    旁白者: Walter Dixon ……

    完整版

    6 小時 28 分鐘

    We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of …… 閱讀更多內容

    NT$928 TWD

  • 有聲書

    Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

    由 Nathaniel Briggs ……
    旁白者: Nathaniel Briggs ……

    完整版

    2 小時 16 分鐘

    Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom …… 閱讀更多內容

    NT$332 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Persuasion

    WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

    由 Eric Lefebvre ……
    旁白者: Edward Mora ……

    完整版

    3 小時 15 分鐘

    Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible …… 閱讀更多內容

    NT$597 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    13 Secretos Olvidados del Control Mental

    Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

    由 Ronald Gill ……
    旁白者: Global Audio Productions ……

    完整版

    4 小時 43 分鐘

    De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, …… 閱讀更多內容

    NT$496 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Personal Branding: A Manifesto on Fame and Influence

    由 Isaac Mashman ……
    旁白者: Isaac Mashman ……

    完整版

    41 分鐘

    It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, …… 閱讀更多內容

    NT$132 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Good Is the New Cool

    Market Like You Give a Damn

    由 Afdhel Aziz, Bobby Jones ……
    旁白者: Stephen Paul Aulridge, Jr. ……

    完整版

    6 小時 21 分鐘

    “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still …… 閱讀更多內容

    NT$1,093 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    旁白者: Sean Pratt ……

    完整版

    7 小時 25 分鐘

    Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at …… 閱讀更多內容

    NT$994 TWD

  • 有聲書

    Engaged

    The Neuroscience behind Creating Productive People in Successful Organizations

    由 Amy Brann ……
    旁白者: Esther Wane ……
    系列 series The Neuroscience of Business Series

    完整版

    6 小時 8 分鐘

    Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. …… 閱讀更多內容

    NT$562 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Going Social

    Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

    由 Jeremy Goldman ……
    旁白者: Joe Geoffrey ……

    完整版

    7 小時 53 分鐘

    If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple …… 閱讀更多內容

    NT$994 TWD

  • 有聲書

    Personal Branding Mastery for Entrepreneurs

    由 Chris J Reed ……
    旁白者: Penny Andrews ……

    完整版

    5 小時 23 分鐘

    From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your …… 閱讀更多內容

    NT$477 TWD 透過 Kobo Plus 免費享用

  • 有聲書

    Sano se oikein

    旁白者: Lotta Backlund ……

    完整版

    7 小時 12 分鐘

    Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen …… 閱讀更多內容

    NT$579 TWD