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  • 采购和供应链全流程控制与运营管理：采购成本控制+供应商管理+库存管理+物流管理+绩效管理+风险控制

    由 李文发著 ……
    当下企业的竞争不再仅是企业之间的竞争，更是供应链之间的竞争。企业要想在激烈的市场竞争中赢得一席之地，供应链的运营与管理必不可少。本书立足于供应链全流程各个节点的控制与管理，讲述了进行供应链管理变革的必要性、供应链管理的基础及核心竞争要素、做需求预测与计划管理的方法、采购成本控制策略、精益化成本降低策略、供应商管理的策略、库存控制及物流信息技术和工具、供应链管理的技术应用、供应链从业者管理、供应链成本控制、供应链绩效管理，以及供应链风险控制等具体内容。 …… 閱讀更多內容

    NT$662 TWD

  • Supply Chain Management For Dummies

    由 Daniel Stanton ……
    Putting together all the links in the supply chainSupply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data …… 閱讀更多內容

    NT$836 TWD

  • Tech SEO Guide

    A Reference Guide for Developers and Marketers Involved in Technical SEO

    由 Matthew Edgar ……
    系列 series Business and Management (R0)
    Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search …… 閱讀更多內容

    NT$1,202 TWD

  • Channel Distribution Sales and Management

    由 Robert D Hastings ……
    Distribution networks are now e based and this change has made the old channel process obsolete. This book is written by an expert in channel management and development and includes chapters on the most important areas of channel process.Channel sales and management is one of the largest industry networks in the world and this book offers a broad scope of skills and information to be successful in …… 閱讀更多內容

    NT$252 TWD 透過 Kobo Plus 免費享用

  • The Fashion Conspiracy

    由 Nicholas Coleridge ……
    From the catwalks of Paris to the sweatshops of South Korea; from Seventh Avenue glitz to Tokyo new-wave… The sophisticated brokings of the fashion conspiracy have generated a powerful new force in the world economy; designer money.Nicholas Coleridge presents a fascinating portrait of the jet-setting matrons who are the gurus and tyrants of the fashion press; of fashion legends like Paloma Picasso …… 閱讀更多內容

    NT$267 TWD

  • Business Development

    Customer-oriented Business Development for successful companies

    由 Andreas Kohne ……
    系列 series Computer Science (R0)
    The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case …… 閱讀更多內容

    NT$1,913 TWD

  • Shop Different

    How retail revealed Apple’s genius

    由 Ron Johnson ……
    The store you know. The story you don't.When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, sceptics were still predicting the death of physical retail.In Shop …… 閱讀更多內容

    NT$730 TWD

  • How Things Are Made

    A Journey Through the Hidden World of Manufacturing

    由 Tim Minshall ……
    LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARDSHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZEAn illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim MinshallWe live in a manufactured world. Unless you are floating naked through space, you are right now in direct contact with …… 閱讀更多內容

    NT$613 TWD

  • How the World Ran Out of Everything

    Inside the Global Supply Chain

    由 Peter S. Goodman ……
    By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change …… 閱讀更多內容

    NT$613 TWD

  • Profit from the Source

    Transforming Your Business by Putting Suppliers at the Core

    由 Christian Schuh, Wolfgang Schnellbacher, Alenka Triplat, Daniel Weise ……
    Profit from the Source, by BCG leaders Christian Schuh and colleagues, does for procurement what The Machine that Changed the World did for lean management. It will give readers everywhere the strategies they need to build resilient new organizations in a world of globalized business and fragmenting supply chains.Redefines and repositions procurement function in the organization.Essential new …… 閱讀更多內容

    NT$763 TWD 透過 Kobo Plus 免費享用

  • Visions of Inequality

    From the French Revolution to the End of the Cold War

    由 Branko Milanovic ……
    A Financial Times Best Book of the Year.A sweeping and original history of how economists across two centuries have thought about inequality, told through portraits of six key figures.“How do you see income distribution in your time, and how and why do you expect it to change?” That is the question Branko Milanovic imagines posing to six of history's most influential economists: François Quesnay, …… 閱讀更多內容

    NT$548 TWD

  • Transformation of Supply Chain Ecosystems

    Technological Innovations and Collaborations

    編輯者: Anamika Pandey, Fadi Al-Turjman ……
    In today's competitive economy, digital transformation and technology adoption is the most effective strategy for establishing a strong corporation. Technology also plays a significant role in digitalizing supply chain functions and systems. Product complexity and changing customer demands have compelled businesses to use technology to transform supply chain management and assist in monitoring and …… 閱讀更多內容

    NT$3,128 TWD

  • The Silence Advantage

    由 Bernard Kelvin Clive ……
    Unlock the hidden power of strategic silence with The Silence Advantage, the definitive guide for professionals who want to rise above the noise and command premium opportunities. Discover how leading consultants, trainers, lawyers, and advisors have transformed their careers by focusing on selective visibility, building deep trust, and harnessing the network effect to attract high-value clients …… 閱讀更多內容

    NT$158 TWD

  • Digitalisierung im Vertrieb

    Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen

    編輯者: Rainer Elste, Lars Binckebanck ……
    系列 series Business and Economics (German Language)
    Dieses Werk beschäftigt sich aus verschiedenen Perspektiven mit dem innovativen und prozessorientierten Einsatz von neuen Technologien im Rahmen vertriebsstrategischer Grundsatzentscheidungen, konzeptioneller Rahmenbedingungen sowie leitender und operativer Verkaufsaktivitäten mit dem Ziel, Vertriebsergebnisse nachhaltig zu steigern und den Vertrieb als Wettbewerbsvorteil zu positionieren. …… 閱讀更多內容

    NT$1,373 TWD

  • La logistique

    Ses métiers, ses enjeux, son avenir

    由 Frank Guérin, Daniel Brun ……
    系列 series Regards sur la pratique
    La logistique recouvre un ensemble d’activités et de métiers très large à des niveaux de responsabilités multiples. Les profils requis sont très divers et peuvent constituer une orientation professionnellement intéressante et intellectuellement stimulante. Pour autant, nous constatons qu’elle est aujourd’hui une discipline encore largement méconnue du grand public, et qui souffre d’a priori …… 閱讀更多內容

    NT$720 TWD

  • Erfolgreich als Handelsvertreter

    9 Bausteine für nachhaltige Beziehungen zu Marktpartnern und mehr Profit

    由 Andreas Paffhausen ……
    系列 series Business and Economics (German Language)
    Dieses Buch beschreibt, wie sich Handelsvertretungen erfolgreich aufstellen können, um fortlaufend rentabel zu sein, zielführend zu networken und zusätzlich neue Marktfelder zu erschließen. Mit diesen grundlegenden Stellschrauben können Handelsvertreter die Bedürfnisse der vertretenen Unternehmen besser befriedigen und dadurch den eigenen Umsatz und den ihrer Marktpartner steigern. Andreas …… 閱讀更多內容

    NT$789 TWD

  • Diseño y organización del almacén. COML0309

    由 Miguel Ángel Perdiguero Jiménez ……
    - Analizar métodos y técnicas de optimización de espacio y tiempos en la organización de almacenes, cumpliendo la normativa vigente. - Determinar los equipos e instalaciones adecuadas a distintos tipos de almacenes y mercancías. - Elaborar planes de mantenimiento de equipos e instalaciones de distintos tipos de almacenes, de acuerdo a la normativa y recomendaciones del fabricante, sin interferir …… 閱讀更多內容

    NT$269 TWD

  • B2B Marketing

    A Guidebook for the Classroom to the Boardroom

    編輯者: Uwe G. Seebacher ……
    系列 series Business and Management (R0)
    This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the …… 閱讀更多內容

    NT$2,261 TWD

  • Der Direktvertrieb in Mehrkanalstrategien

    Eine Einführung mit Beispielen für die Umsetzung

    由 Christian Friege ……
    系列 series Business and Economics (German Language)
    Dieses Essential bietet einen Einblick in die Chancen und Herausforderungen des Direktvertriebs und gibt Hilfestellungen für die Wahl des passenden Direktvertriebsmodells. Ob der klassische Vertreterverkauf oder ein komplexeres Partyplanmodell gewählt werden und wie diese in den Mehrkanalvertrieb integriert werden können, sind grundlegende Entscheidungen und stets wiederkehrende Herausforderungen, …… 閱讀更多內容

    NT$180 TWD

  • Improving Productivity and Service in Depot Businesses

    How Haulage, 3PL, and Service Companies Can Increase Quality and Customer Satisfaction

    由 Colin Woodland ……
    This book is specifically for working operations managers across the broad range of business types that deploy fleet and product via a myriad of service types. It is applicable to businesses with small medium to large fleets in haulage, 3PL, and any service business operating a depot structure. The book is less about theoretical concepts – although specific references point to theories including …… 閱讀更多內容

    NT$1,658 TWD

  • Markenführung und Markenkommunikation in der Immobilienwirtschaft

    Grundwissen für Einsteiger

    由 Frauke Bender, Cathrin Christoph ……
    系列 series Business and Economics (German Language)
    Dieses essential gibt einen Einblick in die Markenführung für Immobilienunternehmen. Die zwei erfahrenen Autorinnen zeigen Beispiele für erfolgreiche Markenbildung, geben einen Überblick über die wichtigsten Kommunikationsinstrumente und sprechen mit Branchenexperten. Die zunehmende Wettbewerbsintensität verschärft die Notwendigkeit zur Entwicklung eindeutiger und imageprägender …… 閱讀更多內容

    NT$180 TWD

  • Recent Advances in the Theory of Third-Degree Price Discrimination

    A Nexus to Network Effects, Innovation, and Behavioral Aspects

    由 Takanori Adachi, Ryo Hashizume, Takeshi Ikeda, Tatsuhiko Nariu, Tomohisa Okada ……
    系列 series Economics and Finance (R0)
    This book provides an updated overview of the recent progress in the theoretical study of third-degree price discrimination. It is a marketing tactic and is said to be present if the unit price is different across different groups of buyers. Its welfare evaluation is often difficult because it entails two countervailing effects: on one hand, it exploits surplus from consumers who have high …… 閱讀更多內容

    NT$1,739 TWD

  • The Cost of Free Shipping

    Amazon in the Global Economy

    編輯者: Jake Alimahomed-Wilson, Ellen Reese ……
    系列 series Wildcat
    **Winner of the UALE Book Award 2021**Amazon is the most powerful corporation on the planet and its CEO, Jeff Bezos, has become the richest person in history, and one of the few people to profit from a global pandemic. Its dominance has reshaped the global economy itself: we live in the age of 'Amazon Capitalism'.'One-click' instant consumerism and its immense variety of products has made Amazon a …… 閱讀更多內容

    免費

  • Hazards in the Food Processing and Distribution Chain

    由 Nabila Haddad ……
    Foodstuffs can be the vector of a variety of hazards that adversely affect the health of the consumer. Viruses are the leading causes of foodborne infectious diseases, and pathogenic bacteria and bacterial toxins are the leading agents of zoonotic diseases in Europe, not to mention other biological hazards, such as parasites, which can spread to humans through food.In addition to these biological …… 閱讀更多內容

    NT$4,059 TWD