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  • Visions of Inequality

    From the French Revolution to the End of the Cold War

    Branko Milanovic ……
    A Financial Times Best Book of the Year.A sweeping and original history of how economists across two centuries have thought about inequality, told through portraits of six key figures.“How do you see income distribution in your time, and how and why do you expect it to change?” That is the question Branko Milanovic imagines posing to six of history's most influential economists: François Quesnay, …… 閱讀更多內容

    NT$544 TWD

  • 采购和供应链全流程控制与运营管理:采购成本控制+供应商管理+库存管理+物流管理+绩效管理+风险控制

    李文发著 ……
    当下企业的竞争不再仅是企业之间的竞争,更是供应链之间的竞争。企业要想在激烈的市场竞争中赢得一席之地,供应链的运营与管理必不可少。本书立足于供应链全流程各个节点的控制与管理,讲述了进行供应链管理变革的必要性、供应链管理的基础及核心竞争要素、做需求预测与计划管理的方法、采购成本控制策略、精益化成本降低策略、供应商管理的策略、库存控制及物流信息技术和工具、供应链管理的技术应用、供应链从业者管理、供应链成本控制、供应链绩效管理,以及供应链风险控制等具体内容。 …… 閱讀更多內容

    NT$647 TWD

  • Supply Chain Management For Dummies

    Daniel Stanton ……
    Putting together all the links in the supply chainSupply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data …… 閱讀更多內容

    NT$831 TWD

  • Fashion Buying and Merchandising

    The Fashion Buyer in a Digital Society

    系列 series Mastering Fashion Management
    Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the …… 閱讀更多內容

    NT$2,010 TWD

  • Profit from the Source

    Transforming Your Business by Putting Suppliers at the Core

    Profit from the Source, by BCG leaders Christian Schuh and colleagues, does for procurement what The Machine that Changed the World did for lean management. It will give readers everywhere the strategies they need to build resilient new organizations in a world of globalized business and fragmenting supply chains.Redefines and repositions procurement function in the organization.Essential new …… 閱讀更多內容

    NT$759 TWD 透過 Kobo Plus 免費享用

  • How the World Ran Out of Everything

    Inside the Global Supply Chain

    Peter S. Goodman ……
    By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change …… 閱讀更多內容

    NT$609 TWD

  • Tech SEO Guide

    A Reference Guide for Developers and Marketers Involved in Technical SEO

    Matthew Edgar ……
    系列 series Business and Management (R0)
    Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search …… 閱讀更多內容

    NT$1,218 TWD

  • Business Development

    Customer-oriented Business Development for successful companies

    Andreas Kohne ……
    系列 series Computer Science (R0)
    The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case …… 閱讀更多內容

    NT$1,937 TWD

  • Channel Distribution Sales and Management

    Robert D Hastings ……
    Distribution networks are now e based and this change has made the old channel process obsolete. This book is written by an expert in channel management and development and includes chapters on the most important areas of channel process.Channel sales and management is one of the largest industry networks in the world and this book offers a broad scope of skills and information to be successful in …… 閱讀更多內容

    NT$251 TWD 透過 Kobo Plus 免費享用

  • The Fashion Conspiracy

    Nicholas Coleridge ……
    From the catwalks of Paris to the sweatshops of South Korea; from Seventh Avenue glitz to Tokyo new-wave… The sophisticated brokings of the fashion conspiracy have generated a powerful new force in the world economy; designer money.Nicholas Coleridge presents a fascinating portrait of the jet-setting matrons who are the gurus and tyrants of the fashion press; of fashion legends like Paloma Picasso …… 閱讀更多內容

    NT$269 TWD

  • How Things Are Made

    A Journey Through the Hidden World of Manufacturing

    Tim Minshall ……
    LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARDSHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZEAn illuminating tour through the world of manufacturing and its seismic influence on our lives, from internationally renowned expert Tim MinshallWe live in a manufactured world. Unless you are floating naked through space, you are right now in direct contact with …… 閱讀更多內容

    NT$609 TWD

  • The Young Entrepreneur's Toolkit Comprehensive Skills for Online Business Management

    Megan L. Harber ……
    Discover everything you need to master the art of online business management with The Young Entrepreneur's Toolkit. Whether you're just starting out or looking to enhance your skills, this comprehensive guide is packed with practical advice, actionable strategies, and step-by-step instructions.Essential Business Skills: Learn the key principles of running a successful online business, from setup …… 閱讀更多內容

    NT$93 TWD 透過 Kobo Plus 免費享用

  • Was viele Verkäufer nicht zu fragen wagen

    100 Tipps für bessere Verkaufsresultate im Außendienst

    Oliver Schumacher ……
    系列 series Business and Economics (German Language)
    Antworten auf die drängendsten Fragen im Vertrieb bietet dieser Verkaufsratgeber: Wie erreiche ich meine Zielvorgaben? Wie setze ich mich in Preisverhandlungen besser durch? Wie überwinde ich Hemmungen bei der Kaltakquise? Wie verhindere ich Kundenabwanderung? Zu den zehn wichtigsten Fragen liefert der Autor 100 konkrete Antworten. Mit kommentierten Checklisten für den Einsatz in der täglichen …… 閱讀更多內容

    NT$718 TWD

  • Scaling Customer Success

    Building the Customer Success Center of Excellence

    系列 series Business and Management (R0)
    Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies.As we now step into the next …… 閱讀更多內容

    NT$1,317 TWD

  • Checkpoint Decoder

    Unlocking the Film Distribution Codes

    Checkpoint Decoder: Unlocking the Film Distribution CodesIn the competitive world of entertainment, understanding the intricacies of film distribution is the key to success. Checkpoint Decoder: Unlocking the Film Distribution Codes is an essential guide for filmmakers, producers, and industry professionals looking to navigate the evolving landscape of theatrical, streaming, and digital …… 閱讀更多內容

    NT$264 TWD

  • Sales on the Go

    The Salesperson’s Desk Reference and Formulary for Sales Success

    Adam Berg ……
    系列 series Business and Management (R0)
    This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal.Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and …… 閱讀更多內容

    NT$1,303 TWD

  • Maritime Container Port Security

    USA and European Perspectives

    Xufan Zhang, Michael Roe ……
    Placing special emphasis on the significant security issues associated with modern container international transport, this book provides in-depth exploration of both United States and European Union port and shipping policy, alongside that of wider international trade. The authors take an original and topical look at the security initiatives introduced by the USA and their impact in the EU. Based …… 閱讀更多內容

    NT$4,579 TWD

  • KI – die neue Intelligenz im Vertrieb

    Tools, Einsatzmöglichkeiten und Potenziale von Artificial Intelligence

    Livia Rainsberger ……
    系列 series Business and Economics (German Language)
    Dieses Buch bietet Vertriebsverantwortlichen einen schnellen Überblick über die Einsatzmöglichkeiten der Künstlichen Intelligenz im Vertrieb und erklärt grundlegende Funktionsweisen. Was verbirgt sich hinter Begriffen wie Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence und vielen weiteren? Wo liegen die …… 閱讀更多內容

    NT$987 TWD

  • Das Verkaufsnavi für Medienberater

    Der Fahrplan zu mehr Umsatz im Verkauf von Werbemitteln

    Ricky McKenna ……
    系列 series Business and Economics (German Language)
    Dieses Buch zeigt Medienverkäufern anhand einer strukturierten Schritt-für-Schritt-Anleitung den optimalen Verkaufsprozess auf: Mittels eines Verkaufsnavigators begleitet es Verkäufer aus dem Medienbusiness durch unterschiedliche Straßen und führt sie vom Start – der Suche nach geeigneten Kundenpotenzialen – zum Ziel: dem Verkaufsabschluss.Der Autor zeigt alle Baustellen und Umleitungen wie zum …… 閱讀更多內容

    NT$987 TWD

  • Erfolgsstrategie Shopper-Marketing

    Digitale Touchpoints und die Macht des Verkaufs

    系列 series Business and Economics (German Language)
    Dieses Buch zeigt, wie die Kundenansprache über analoge und digitale Kanäle zielgerichtet und effektiv gelingt – an allen entscheidenden Touchpoints entlang der gesamten Customer Journey.Der Kaufprozess wird durch die Digitalisierung immer dynamischer und eröffnet eine Vielzahl neuer Möglichkeiten, Zielgruppen erfolgreich anzusprechen und zu binden. Die Autoren bieten praxisnahe Strategien für ein …… 閱讀更多內容

    NT$1,152 TWD

  • Chancen und Risiken von E-Procurement

    Florian Erhorn ……
    Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Handel und Distribution, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Handelsmanagement, 25 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Das E-Procurement (auch eProcurement oder electronic Procurement) umfasst 'die Steuerung und …… 閱讀更多內容

    NT$425 TWD

  • Supply Chain Dictionary

    8000 Researched Definitions for Industry Best-Practice

    SCHUB International ……
    系列 series 2014 Edition
    Approximately 145 million people globally are employed within and around supply chain services. The international industry generates $9.26 trillion annually. The Official Supply Chain Dictionary has nearly 8000 comprehensively researched Supply Chain & Logistics definitions that embody the very latest in industry practice. This official industry dictionary captures the complete ontology for …… 閱讀更多內容

    NT$894 TWD

  • Let's Produce, Let's Distribute! : How Economic Systems Produce & Distribute Goods & Services | Grade 5 Social Studies | Children's Economic Books

    Baby Professor ……
    This book provides an introduction to economics and economic systems. It uses relatable examples like lemonade stands to explain the complex processes that keep societies moving. It will also explain how goods are made, distributed, and sold. The economic systems of capitalism and communism are also briefly explained. Start reading today. …… 閱讀更多內容

    NT$148 TWD

  • Lost Brands - vom Aufstieg und Niedergang starker Marken

    Warum "too big to fail" nicht einmal für Traditionsmarken gilt

    系列 series Business and Economics (German Language)
    Michael Brückner und Andrea Przyklenk begleiten den Leser auf einer lehrreichen Reise durch die jüngere Wirtschaftsgeschichte. Sie begegnen sowohl einstmals renommierten Namen also auch geretteten oder wiederbelebten renommierten Marken, die symbolhaft für das deutsche Wirtschaftswunder, die Umsetzung kühner Ideen oder für spektakuläre Pleiten stehen. Ihre Geschichten werden in diesem Buch …… 閱讀更多內容

    NT$938 TWD