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采购和供应链全流程控制与运营管理：采购成本控制+供应商管理+库存管理+物流管理+绩效管理+风险控制

由李文发著 ……

当下企业的竞争不再仅是企业之间的竞争，更是供应链之间的竞争。企业要想在激烈的市场竞争中赢得一席之地，供应链的运营与管理必不可少。本书立足于供应链全流程各个节点的控制与管理，讲述了进行供应链管理变革的必要性、供应链管理的基础及核心竞争要素、做需求预测与计划管理的方法、采购成本控制策略、精益化成本降低策略、供应商管理的策略、库存控制及物流信息技术和工具、供应链管理的技术应用、供应链从业者管理、供应链成本控制、供应链绩效管理，以及供应链风险控制等具体内容。 …… 閱讀更多內容

NT$647 TWD

当下企业的竞争不再仅是企业之间的竞争，更是供应链之间的竞争。企业要想在激烈的市场竞争中赢得一席之地，供应链的运营与管理必不可少。本书立足于供应链全流程各个节点的控制与管理，讲述了进行供应链管理变革的必要性、供应链管理的基础及核心竞争要素、做需求预测与计划管理的方法、采购成本控制策略、精益化成本降低策略、供应商管理的策略、库存控制及物流信息技术和工具、供应链管理的技术应用、供应链从业者管理、供应链成本控制、供应链绩效管理，以及供应链风险控制等具体内容。
... 閱讀更多內容
Supply Chain Management For Dummies

由 Daniel Stanton ……

Putting together all the links in the supply chainSupply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data …… 閱讀更多內容

NT$831 TWD

Putting together all the links in the supply chainSupply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data
... 閱讀更多內容
How the World Ran Out of Everything

Inside the Global Supply Chain

由 Peter S. Goodman ……

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change …… 閱讀更多內容

NT$609 TWD

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change
... 閱讀更多內容
Profit from the Source

Transforming Your Business by Putting Suppliers at the Core

由 Christian Schuh, Wolfgang Schnellbacher, Alenka Triplat, Daniel Weise ……

Profit from the Source, by BCG leaders Christian Schuh and colleagues, does for procurement what The Machine that Changed the World did for lean management. It will give readers everywhere the strategies they need to build resilient new organizations in a world of globalized business and fragmenting supply chains.Redefines and repositions procurement function in the organization.Essential new …… 閱讀更多內容

NT$759 TWD 透過 Kobo Plus 免費享用

Profit from the Source, by BCG leaders Christian Schuh and colleagues, does for procurement what The Machine that Changed the World did for lean management. It will give readers everywhere the strategies they need to build resilient new organizations in a world of globalized business and fragmenting supply chains.Redefines and repositions procurement function in the organization.Essential new
... 閱讀更多內容
Channel Distribution Sales and Management

由 Robert D Hastings ……

Distribution networks are now e based and this change has made the old channel process obsolete. This book is written by an expert in channel management and development and includes chapters on the most important areas of channel process.Channel sales and management is one of the largest industry networks in the world and this book offers a broad scope of skills and information to be successful in …… 閱讀更多內容

NT$251 TWD 透過 Kobo Plus 免費享用

Distribution networks are now e based and this change has made the old channel process obsolete. This book is written by an expert in channel management and development and includes chapters on the most important areas of channel process.Channel sales and management is one of the largest industry networks in the world and this book offers a broad scope of skills and information to be successful in
... 閱讀更多內容
The Fashion Conspiracy

由 Nicholas Coleridge ……

From the catwalks of Paris to the sweatshops of South Korea; from Seventh Avenue glitz to Tokyo new-wave… The sophisticated brokings of the fashion conspiracy have generated a powerful new force in the world economy; designer money.Nicholas Coleridge presents a fascinating portrait of the jet-setting matrons who are the gurus and tyrants of the fashion press; of fashion legends like Paloma Picasso …… 閱讀更多內容

NT$269 TWD

From the catwalks of Paris to the sweatshops of South Korea; from Seventh Avenue glitz to Tokyo new-wave… The sophisticated brokings of the fashion conspiracy have generated a powerful new force in the world economy; designer money.Nicholas Coleridge presents a fascinating portrait of the jet-setting matrons who are the gurus and tyrants of the fashion press; of fashion legends like Paloma Picasso
... 閱讀更多內容
How Things Are Made

A Journey Through the Hidden World of Manufacturing

由 Tim Minshall ……

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARDSHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZEAn illuminating tour through the world of manufacturing and its seismic influence on our lives, from internationally renowned expert Tim MinshallWe live in a manufactured world. Unless you are floating naked through space, you are right now in direct contact with …… 閱讀更多內容

NT$609 TWD

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARDSHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZEAn illuminating tour through the world of manufacturing and its seismic influence on our lives, from internationally renowned expert Tim MinshallWe live in a manufactured world. Unless you are floating naked through space, you are right now in direct contact with
... 閱讀更多內容
Business Development

Customer-oriented Business Development for successful companies

由 Andreas Kohne ……

系列 series Computer Science (R0)
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case …… 閱讀更多內容

NT$1,937 TWD

The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case
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Tech SEO Guide

A Reference Guide for Developers and Marketers Involved in Technical SEO

由 Matthew Edgar ……

系列 series Business and Management (R0)
Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search …… 閱讀更多內容

NT$1,218 TWD

Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search
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Fashion Buying and Merchandising

The Fashion Buyer in a Digital Society

由 Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger ……

系列 series Mastering Fashion Management
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the …… 閱讀更多內容

NT$1,911 TWD

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the
... 閱讀更多內容
Exploring Omnichannel Retailing

Common Expectations and Diverse Realities

編輯者: Wojciech Piotrowicz, Richard Cuthbertson ……

系列 series Business and Management (R0)
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also …… 閱讀更多內容

NT$4,932 TWD

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also
... 閱讀更多內容
Investitionsgüter erfolgreich verkaufen

So machen Sie sich fit für die Praxis

由 Martin Maas ……

Investitionsgüter sind aufgrund ihrer Komplexität meist erklärungsbedürftig und bedeuten für den Käufer zugleich ein hohes Investitionsvolumen und ein großes Risiko. Eine „objektive“ Beratung im Verkaufsprozess hilft dem Kunden, dieses Risiko besser einzuschätzen und zu minimieren. Bei der Beratung sind jedoch nicht die Produktkenntnisse des Vertriebsmitarbeiters auschlaggebend, sondern seine …… 閱讀更多內容

NT$844 TWD

Investitionsgüter sind aufgrund ihrer Komplexität meist erklärungsbedürftig und bedeuten für den Käufer zugleich ein hohes Investitionsvolumen und ein großes Risiko. Eine „objektive“ Beratung im Verkaufsprozess hilft dem Kunden, dieses Risiko besser einzuschätzen und zu minimieren. Bei der Beratung sind jedoch nicht die Produktkenntnisse des Vertriebsmitarbeiters auschlaggebend, sondern seine
... 閱讀更多內容
Die Elemente des Verhandelns

Strukturiert und effektiv zum Verhandlungserfolg

由 Renker K. Weiss, Jelka Lavrih Sztajnbok ……

系列 series Business and Economics (German Language)
Dieses Buch erläutert mit Klarheit und Struktur die wichtigsten Elemente einer erfolgreichen Verhandlung. Diese sind oft geprägt von verschiedenen Sichtweisen, Zielen und Methodiken.Das „Periodensystem der VerHANDlung“ hilft Ihnen dabei, bessere Ergebnisse zu erzielen. Sie finden den richtigen Mix für Ihre persönliche Vorbereitung, perfekt abgestimmt auf Ihren Stil und die Anforderungen der …… 閱讀更多內容

NT$1,152 TWD

Dieses Buch erläutert mit Klarheit und Struktur die wichtigsten Elemente einer erfolgreichen Verhandlung. Diese sind oft geprägt von verschiedenen Sichtweisen, Zielen und Methodiken.Das „Periodensystem der VerHANDlung“ hilft Ihnen dabei, bessere Ergebnisse zu erzielen. Sie finden den richtigen Mix für Ihre persönliche Vorbereitung, perfekt abgestimmt auf Ihren Stil und die Anforderungen der
... 閱讀更多內容
Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers

由 Rico Schwarzkopf ……

系列 series Business and Economics (German Language)
Sales processes in the business customer segment are increasingly taking place on a multi-person level. In order to ensure that technical experts and decision-makers can be adequately deployed in the selling center, sales associates usually carry out leadership tasks. The leadership of the selling center participants plays a crucial role when it comes to acting in a coordinated and professional …… 閱讀更多內容

NT$3,170 TWD

Sales processes in the business customer segment are increasingly taking place on a multi-person level. In order to ensure that technical experts and decision-makers can be adequately deployed in the selling center, sales associates usually carry out leadership tasks. The leadership of the selling center participants plays a crucial role when it comes to acting in a coordinated and professional
... 閱讀更多內容
Commercial Distribution in Europe (Routledge Revivals)

由 John Dawson ……

系列 series Routledge Revivals
The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth in the economy, attracting the interest of public …… 閱讀更多內容

NT$889 TWD

The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth in the economy, attracting the interest of public
... 閱讀更多內容
Negocios Digitales

How to Achieve Success, #1

由 Ricardo Moreno ……

系列第 1 冊 - How to Achieve Success
¿Tienes un negocio físico y sientes que se está quedando atrás en esta era digital? ¿Notas que los clientes ya no llegan como antes, o que tus esfuerzos no rinden como deberían? Este libro está pensado precisamente para ti. No es un manual técnico ni una guía llena de palabras complicadas. Es una conversación cercana, directa y honesta sobre cómo transformar tu negocio tradicional en uno digital …… 閱讀更多內容

NT$62 TWD 透過 Kobo Plus 免費享用

¿Tienes un negocio físico y sientes que se está quedando atrás en esta era digital? ¿Notas que los clientes ya no llegan como antes, o que tus esfuerzos no rinden como deberían? Este libro está pensado precisamente para ti. No es un manual técnico ni una guía llena de palabras complicadas. Es una conversación cercana, directa y honesta sobre cómo transformar tu negocio tradicional en uno digital
... 閱讀更多內容
Aprovisionamiento y almacenaje en la venta. COMV0108

由 Miguel Ángel Sánchez Maza, Francisco Alfonso Izquierdo Carrasco ……

Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "COMV0108. ACTIVIDADES DE VENTA". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo. …… 閱讀更多內容

NT$230 TWD 透過 Kobo Plus 免費享用

Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "COMV0108. ACTIVIDADES DE VENTA". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.
... 閱讀更多內容
Concise Introduction to Logistics Management

由 Kee-hung Lai ……

系列 series Elgar Concise Introductions
Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential concepts and to offer insights that stimulate critical thinking.This Elgar Concise Introduction provides an overview of the core concepts and practices of contemporary …… 閱讀更多內容

NT$940 TWD

Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential concepts and to offer insights that stimulate critical thinking.This Elgar Concise Introduction provides an overview of the core concepts and practices of contemporary
... 閱讀更多內容
Logistics and Retail Management

Emerging Issues and New Challenges in the Retail Supply Chain

編輯者: John Fernie, Leigh Sparks ……

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social …… 閱讀更多內容

NT$2,225 TWD

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social
... 閱讀更多內容
Technology Adoption in the Caribbean Tourism Industry

Analyzing Service Delivery in the Digital Age

由 Andrew Spencer ……

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology …… 閱讀更多內容

NT$4,228 TWD

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology
... 閱讀更多內容
Business Development

Processes, Methods and Tools

由 Andreas Kohne ……

系列 series Computer Science (R0)
This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case …… 閱讀更多內容

NT$1,937 TWD

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case
... 閱讀更多內容
Coaching von Mitarbeitern im persönlichen Verkauf

Nachhaltige Kompetenzentwicklung für den Face-to-Face-Kontakt mit Kunden

由 Alexander Tiffert ……

系列 series Business and Economics (German Language)
Das Coaching von Mitarbeitern ist eines der wirksamsten Instrumente der Mitarbeiterentwicklung und gehört zu den zentralen Aufgaben einer Führungskraft. Dieses essential zeigt, wie Führungskräfte durch Coaching die individuelle Kompetenzentwicklung von Mitarbeitern im persönlichen Verkauf stetig fördern können und wie sie dabei genau vorgehen sollten. Dazu werden wichtige Grundlagen des …… 閱讀更多內容

NT$183 TWD

Das Coaching von Mitarbeitern ist eines der wirksamsten Instrumente der Mitarbeiterentwicklung und gehört zu den zentralen Aufgaben einer Führungskraft. Dieses essential zeigt, wie Führungskräfte durch Coaching die individuelle Kompetenzentwicklung von Mitarbeitern im persönlichen Verkauf stetig fördern können und wie sie dabei genau vorgehen sollten. Dazu werden wichtige Grundlagen des
... 閱讀更多內容
Fuzzy Classification of Online Customers

由 Nicolas Werro ……

系列 series Business and Management (R0)
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of …… 閱讀更多內容

NT$1,762 TWD

This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of
... 閱讀更多內容
The Superpromoter

The Power of Enthusiasm

由 R. Vogelaar ……

系列 series Business and Management (R0)
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand. …… 閱讀更多內容

NT$1,762 TWD

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
... 閱讀更多內容

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