Skip to main content
Search Button
台灣 Kobo 商店 禮物卡 說明

Kobo 樂天

我的願望清單

購物車

您會獲得 VIP 禮遇！

無法購買的項目
請檢閱您的購物車。您可以即刻移除無法購買的項目，或者我們將於結帳時為您自動移除。
項目項目
項目項目

專屬於您的推薦

Loading...

出口與進口 電子書

如果您喜歡 出口與進口 電子書，或許您也會喜歡這些熱門精選。
顯示第 1 － 24 個結果，共 659 個
Skip side bar filters

  • How the World Ran Out of Everything

    Inside the Global Supply Chain

    由 Peter S. Goodman ……
    By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change …… 閱讀更多內容

    NT$613 TWD

  • 亚马逊跨境电商运营手册

    由 史先贺 ……
    本书详细介绍了亚马逊平台的相关操作和运营技巧，紧密围绕卖家的日常实操，系统讲解了亚马逊平台的卖家账户注册、后台操作、选品上架、FBA、运营打法、收款方式、产品Listing（页面）优化、供应商筛选、店铺安全等内容，并用大量的示例图片详细解读了运营过程中的各种操作流程。 本书旨在帮助新手卖家快速学习在亚马逊平台开店的知识并熟练掌握店铺运营的技巧，针对性强、方法实用，具有易学、易懂、易操作的特点，是新手卖家不可或缺的亚马逊运营工具书。同时，本书也可供传统外贸从业者、个人创业者及想转型做跨境电商的人士阅读和使用。 …… 閱讀更多內容

    NT$235 TWD 透過 Kobo Plus 免費享用

  • 品牌营销：新流量时代品牌打造与运营方法论

    由 薛斌鹏 ……
    本书分为三个部分：第一部分主要阐述打破人们对传统品牌的认识、重新认识在新时代背景下品牌营销的重要性，通过介绍基础理论知识的演变历程及品牌是如何在用户心中留下价值的，诠释品牌的重要性。第二部分介绍了在品牌价值倡导下，产品方面如何定位，如何锁定人群，如何做好产品，如何定价，营销手段如何打造品牌IP，如何利用视觉锤、文案及消费者来进行品牌传播等，过程清晰、逻辑清楚、层层递进，将产品从制作到上市的过程摊开在读者面前，列举案例讲述其中的关键点，深入浅出，通俗易懂。第三部分主要讲如何组建自己的营销团队，重点阐述在品牌运营中需要注意的平台载体、活动设计及在品牌激活后的维系与强化方法。本书通过从理论、产品、营销方法等方面剖析品牌营销，关注最新动态，结合最新案例，呈现品牌营销的现状，探索品牌营销的过程，给出品牌营销的创意与战略建议。 …… 閱讀更多內容

    NT$205 TWD 透過 Kobo Plus 免費享用

  • Import / Export Kit For Dummies

    由 John J. Capela ……
    Your easy-to-follow primer on the exciting world of import/exportWith an increased focus on global trade, this new edition of Import/Export Kit For Dummies provides entrepreneurs and small- to mid-sized businesses with the critical, entry-point information they need to begin exporting their products around the world—as well as importing goods to sell. Inside, you'll find the most up-to-date …… 閱讀更多內容

    NT$716 TWD

  • Export/Import Procedures and Documentation

    由 Thomas E. JOHNSON, Donna Bade ……
    The details of international business are growing more complex by the day-and even the most seasoned professionals can find themselves in need of guidance. This comprehensive answer book supplies readers with a clear view of the entire export/import process, explaining the ins and outs of shipping and insurance; payment mechanisms; distributors vs. agents; customs and export control requirements; …… 閱讀更多內容

    NT$1,737 TWD

  • Managing Global Logistics for Business Growth

    由 Anthony Barone ……
    There are a lot of reasons why companies go global. A particular foreign market may present a greater profitability opportunity than the local market of the business. Perhaps, the business has reached the tipping point in its export business and the market has grown large enough to merit an additional manufacturing facility or partner in another country. Maybe access to skilled, lower-cost workers …… 閱讀更多內容

    NT$63 TWD 透過 Kobo Plus 免費享用

  • The Split

    Finding the Opportunities in China's Economy in the New World Order

    由 Shaun Rein ……
    A detailed field guide to foreign business opportunities in China during the era of heightened rivalry with the U.S.China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in the face of rising US-China tension, combined with China's crackdowns on the tech and education sectors …… 閱讀更多內容

    NT$653 TWD

  • Import Business: A Guide on Starting Up Your Own Import Business

    由 Justin Dallas ……
    Are you ready to start your business in only 2 months?This book contains a comprehensive guide to aid you in starting up your own import business. Starting an import business can provide you with a huge profit margin even for very minimal investments.In this book you'll find out• Legalities involved• Type of goods you can import• Preparing your business for success• Do's and don'ts to keep in mind …… 閱讀更多內容

    NT$95 TWD

  • New World Order 3 August 2023

    由 Eduard Wagner ……
    What is happening today is very surprising. Is it because people are only out to enrich themselves and to oppress others. It should also be a peaceful coexistence and not always just wars and other conflicts. …… 閱讀更多內容

    NT$158 TWD 透過 Kobo Plus 免費享用

  • Microeconometric Studies of Firms' Imports and Exports

    Advanced Methods of Analysis and Evidence from German Enterprises

    由 Joachim Wagner ……
    Microeconometric Studies of Firms' Imports and Exports spans twenty-four papers with a focus on four topics: applications of advanced microeconometric methods for cross-section and panel data of internationally active firms; cross-country studies using comparable data for firms; studies of exports by business services firms; and new evidence on German firms' trade in goods from transaction data …… 閱讀更多內容

    NT$3,761 TWD

  • Going Global

    How Europe Helps Small Firms Export

    由 William E. Nothdurft ……
    The globalization of markets, and the prospect of a Single European Market by the end of 1992 in particular, have heightened European attention to the export challenge and has spawned an intriguing array of export assistance services designed to help even the smallest business become a global competitor. Some of these initiatives are new and relatively untested; while others are well established …… 閱讀更多內容

    NT$513 TWD

  • Agriculture And The Wto: Creating A Trading System For Development

    由 World Bank; Ingco Merlinda; nash John D. ……
    Developing Countries, Agriculture and the WTO explores the key issues and options in agricultural trade liberalization from a developing country perspective. The handbook is of particular interest for both developed and developing countries. Chapters cover market access, domestic support, export competition, quota administration methods, food security, biotechnology, intellectual property rights, …… 閱讀更多內容

    NT$1,194 TWD

  • Treasury Management An Introduction

    由 Sharma Raj Kumar ……
    In an increasingly interconnected global economy, Treasury Management has emerged as a critical element in the financial health and growth of organizations worldwide. "Treasury Management: An Introduction to Forex and Derivatives" is your comprehensive guide to understanding the intricacies of foreign exchange (Forex) and derivatives markets, providing you with the knowledge and skills to …… 閱讀更多內容

    NT$76 TWD

  • Business Plan Internazionale

    Come Redigere un Piano Strategico per Portare l’Azienda sui Mercati Esteri

    由 Augusto Cocchioni ……
    Programma di Business Plan Internazionale Come Redigere un Piano Strategico per Portare l'Azienda sui Mercati Esteri COME PREPARARSI A INTERNAZIONALIZZARE Cosa significa internazionalizzare e attraverso quali modalità è meglio dare il via al processo. Perché è importante internazionalizzarsi sfruttando le variazioni del mercato internazionale. Quali sono i principali problemi legati all …… 閱讀更多內容

    NT$379 TWD 透過 Kobo Plus 免費享用

  • Asian and United States Market Reactions to Trade Restrictions

    由 Qian Sun ……
    系列 series Routledge Library Editions: Business and Economics in Asia
    The effect of US protectionist policy on stock prices of firms in the US and abroad is still an open question. This book, first published in 1996, investigates the effects of trade restrictions at the level of the individual firm, focusing on US, Taiwan and South Korea. …… 閱讀更多內容

    NT$796 TWD

  • Export & Import - Winning in the Global Marketplace: A Practical Hands-On Guide to Success in International Business, with 100s of Real-World Examples

    由 Leif Holmvall ……
    Export & Import - Winning in the Global Marketplace is a practical handbook for how to conduct international business. Each chapter has a complementary You-Tube video introduction. The book suits the person who is new to international business and representatives of business organizations who want to improve their skills for a more advanced professional approach. The author takes the reader step …… 閱讀更多內容

    NT$379 TWD

  • Global Production

    Firms, Contracts, and Trade Structure

    由 Pol Antràs ……
    系列 series CREI Lectures in Macroeconomics
    Global Production is the first book to provide a fully comprehensive overview of the complicated issues facing multinational companies and their global sourcing strategies. Few international trade transactions today are based on the exchange of finished goods; rather, the majority of transactions are dominated by sales of individual components and intermediary services. Many firms organize global …… 閱讀更多內容

    曾經是 NT$1,886 TWD 目前是 NT$1,147 TWD

  • 林清轩增长密码

    由 王晓锋 ……
    中国本土消费品品牌高端化是不是“死路”一条？不少企业在品牌升级转型的过程中要么浅尝辄止，要么在弯道翻车之后一蹶不振。直到几年前，一款售价为597元的山茶花润肤油出现在市场上，甚至比国际品牌雅诗兰黛的同类产品还贵，生产这个产品的企业林清轩不但没有死，反而在2018年“双11”期间，产品预售量超过了雅诗兰黛。本书讲述了在“中国没有高端护肤品品牌”的定论下，当其他很多品牌都在模仿西方国际品牌时，林清轩如何反其道而行之，用“思维创新+文化创新+产品创新+技术创新”的四轮驱动组合式创新模式形成了四个区隔，隔离出一条新赛道，让林清轩进入中国高端护肤品品牌的无人区。林清轩的先行先试，使其将会在未来一段时间里充分享受创新和领跑带来的红利。在国产品牌高端化、数字化的创新路上，林清轩为中国企业提供了一个可借鉴范本。 …… 閱讀更多內容

    NT$244 TWD 透過 Kobo Plus 免費享用

  • La Organización para la Cooperación y el Desarrollo Económicos

    La OCDE frente a los desafíos de la globalización

    由 50Minutos ……
    系列 series Cultura económica
    Este libro es una guía práctica y accesible para descubrirlo todo sobre la Organización para la Cooperación y el Desarrollo Económicos, que le aportará la información esencial y le permitirá ganar tiempo.En tan solo 50 minutos usted podrá:• Descubrir el contexto de posguerra en el que nace la OCDE, que quiere favorecer los intercambios comerciales en pro del desarrollo de la economía y de la …… 閱讀更多內容

    NT$423 TWD 透過 Kobo Plus 免費享用

  • Vamos Tarde

    由 Mikel Sandór Piña ……
    SINOPSIS¿Qué le conviene más a Latinoamérica: una unión latinoamericana al estilo de la Unión Europea o un tratado de libre comercio que conforme un sólido bloque económico?"La Última Oportunidad: Hacia una Integración Real en América Latina"¿Y si América Latina pudiera dejar de ser un mosaico de frustraciones y convertirse en una potencia global? ¿Y si el sueño de una integración regional no …… 閱讀更多內容

    NT$63 TWD 透過 Kobo Plus 免費享用

  • 一句话打动客户：成就金牌销售员的62个关键

    由 吕国荣 ……
    为什么同样是销售员，有的人业绩收入非常高？他们成功的秘诀是什么？为什么有些销售员能比别人的销售业绩好很多？因为他们能够快速打动客户，说服客户购买。这既是一门艺术，又是一门技巧。从本质上说，销售工作就是要通过说服客户来达成交易。本书用生动、通俗易懂的语言教会你一整套销售说服法则，让你轻松地学到一句话说服客户的技巧，成为人人艳羡的销售高手。 …… 閱讀更多內容

    NT$93 TWD 透過 Kobo Plus 免費享用

  • Mastering Drop Shipping Business

    Building a Successful Online Retail Empire

    由 Emily Thompson ……
    Unlock the secrets to building a thriving online retail business with "Mastering Drop Shipping Business: Building a Successful Online Retail Empire." This comprehensive guide takes you through the entire process of creating and scaling a drop shipping business, offering invaluable insights and practical advice every step of the way.Our book starts with the basics, explaining the drop-shipping …… 閱讀更多內容

    NT$315 TWD

  • 数字化信任：区块链的本质与应用

    由 赵刚 ……
    信任是经济交易和社会合作的基础，区块链技术的本质是信任，通过信任构建高度协作的世界。本书第1章概要回顾了区块链技术十余年的发展脉络。第2章提出数字化信任是区块链技术的本质，分析了数字化信任的特点和结构。第3章阐述了区块链在数字经济中的应用，提出区块链为数字货币交易作信用背书，为数字资产提供可信的价值交换协议，为数字金融交易构筑可信基础设施，为实体经济的发展提供可信共享协作平台。第4章阐述了区块链在数字社会治理中的应用，提出区块链为政务服务提供了可信共享的数据，为民生服务提供了普惠均等的信任平台，为社会治理提供了共建、共治、共享的信任机制。第5章提出区块链作为新一代智能互联网的可信操作系统，将围绕公平、效率、安全、监管等方向进行技术创新，也将与物联网、5G、云计算、大数据、人工智能等技术协同发展，共同构建产业生态。第6章分析了在数字货币战争、人机信任危机、量子霸权等挑战下 …… 閱讀更多內容

    NT$270 TWD 透過 Kobo Plus 免費享用

  • Regional Economic Outlook, October 2019, Middle East and Central Asia

    由 International Monetary Fund. Middle East and Central Asia Dept. ……
    Growth in the near term remains subdued for oil exporters in the Middle East, North Africa, Afghanistan, and Pakistan (MENAP) region, amid volatile oil prices, precarious global growth, elevated fiscal vulnerabilities, and heightened geopolitical tensions. In addition, declining productivity is dampening medium-term growth prospects. To reduce dependence on oil prices and pave the way for more …… 閱讀更多內容

    NT$418 TWD