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Hello $Firstname 電子書系列

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  • Hello $Firstname - Profiting from Personalization - AI Edition

    How Generative AI is Transforming Personalization at Scale

    由 Houlind, Frans Riemersma ……
    系列 series Hello $Firstname
    Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname, Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalization like never before.Using the proven Bowtie of Personalization framework, the book guides you through strategy, data, content, technology, and …… 閱讀更多內容

    NT$329 TWD