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Object Lessons 電子書系列

12 條結果中的 1 - 12 條 結果 结果
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  • Magazine

    由 Prof Jeff Jarvis ……
    系列 series Object Lessons
    Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom - …… 閱讀更多內容

    NT$206 TWD

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  • The Attention Merchants

    The Epic Scramble to Get Inside Our Heads

    由 Tim Wu ……
    **From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the …… 閱讀更多內容

    NT$350 TWD

  • Hit Makers

    How to Succeed in an Age of Distraction

    由 Derek Thompson ……
    **From the #1 New York Times bestselling co-author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hit–from films and music to art and design.“Enthralling—full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off**." —Adam GrantNothing “goes viral.” If you think a popular movie …… 閱讀更多內容

    NT$270 TWD

  • Cubed

    A Secret History of the Workplace

    由 Nikil Saval ……
    You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it …… 閱讀更多內容

    NT$209 TWD

  • The Pixar Touch

    由 David A. Price ……
    A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all …… 閱讀更多內容

    NT$358 TWD

  • The Attention Merchants

    The Epic Struggle to Get Inside Our Heads

    由 Tim Wu ……
    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have …… 閱讀更多內容

    NT$297 TWD

  • This Book Is Overdue!

    How Librarians and Cybrarians Can Save Us All

    由 Marilyn Johnson ……
    "[A] marvelous book about the vital importance of librarians in the cyber age. . . . Move over, Google—make way for the . . . all-knowing lady behind the desk." —Christopher Buckley, New York Times– bestselling author of Losing Mum and PupIn a world of streaming media, digital archives, and Google Everything, some think librarians are as obsolete as print on a page. Marilyn Johnson, acclaimed au …… 閱讀更多內容

    NT$406 TWD 透過 Kobo Plus 免費享用

  • The Fact Checker's Bible

    A Guide to Getting It Right

    由 Sarah Harrison Smith ……
    These days fact-checking can seem like a lost art. The Fact Checker's Bible arrives not a moment too soon: it is the first—and essential—guide to the important but increasingly neglected task of checking facts, whatever their source.We are all overwhelmed with information that claims to be factual, but even the most punctilious researcher, writer, and journalist can sometimes get it wrong, so …… 閱讀更多內容

    NT$174 TWD

  • Sold! How America's Greatest Sales And Marketing Titans Pulled It Off.

    由 Daniel Alef ……
    Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the trenches of open collar and rolled-up sleeves. Given the relative importance of selling in our quest for achievement and success, it is critical to develop selling skills, to hone and perfect them to the …… 閱讀更多內容

    NT$383 TWD

  • Chief Culture Officer

    How to Create a Living, Breathing Corporation

    由 Grant McCracken ……
    Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new …… 閱讀更多內容

    NT$351 TWD

  • Mary Kay Ash: Queen of Sales

    由 Daniel Alef ……
    Mary Kay Ash is the quintessential example of a Phoenix rising from the ashes. After 10 years at World Gift Co. a direct sales organization Ash resigned when an underling she had trained was promoted ahead of her--because he was a male. Ash a 45-year-old unemployed divorcee with three children was at her nadir. But a few months later she formed what is now known as Mary Kay Inc. a cosmetics …… 閱讀更多內容

    NT$99 TWD

  • The Magic Kingdom

    Walt Disney and the American Way of Life

    由 Steven Watts ……
    The Magic Kingdom sheds new light on the cultural icon of "Uncle Walt." Watts digs deeply into Disney's private life, investigating his roles as husband, father, and brother and providing fresh insight into his peculiar psyche-his genuine folksiness and warmth, his domineering treatment of colleagues and friends, his deepest prejudices and passions. Full of colorful sketches of daily life at the …… 閱讀更多內容

    NT$762 TWD