Skip to main content
Search Button
台灣 Kobo 商店 禮物卡 說明
Kobo 樂天
我的願望清單

購物車

您會獲得 VIP 禮遇！

無法購買的項目
請檢閱您的購物車。您可以即刻移除無法購買的項目，或者我們將於結帳時為您自動移除。
項目項目
項目項目

專屬於您的推薦

Loading...


Reference Module Education 電子書系列

12 條結果中的 1 - 12 條 結果 结果
Skip side bar filters

  • International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality

    編輯者: Anukrati Sharma ……
    系列 series Reference Module Education
    This handbook provides new dimensions and directions to design tourism education curriculums and transform students' learning. It delves into issues such as job opportunities, business opportunities, required skill sets, and the role of critical and creative thinking in tourism education, and focuses on a shift in mindset from R&D (research and development) to L&D (learning and development), to …… 閱讀更多內容

    NT$13,215 TWD

閱讀這些書的人也喜歡

  • Handbook of Research on Global Hospitality and Tourism Management

    編輯者: Angelo A. Camillo ……
    The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management …… 閱讀更多內容

    NT$9,851 TWD

    預購

  • Tourism Impacts, 2nd Edition

    由 Maksim Godovykh ……
    Tourism is one of the world's greatest contributors to economic growth, generating significant revenue, creating employment opportunities, and attracting substantial investments to destination communities worldwide. As tourism becomes an economic mainstay for many of these communities, authorities increasingly promote the arrival of ever-growing numbers of visitors. However, this increased …… 閱讀更多內容

    NT$1,232 TWD 透過 Kobo Plus 免費享用

  • Innovations in Services Marketing and Management: Strategies for Emerging Economies

    編輯者: Anita Goyal ……
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in …… 閱讀更多內容

    NT$5,224 TWD

    預購

  • Digital Transformation and Innovation in Tourism Events

    編輯者: Azizul Hassan ……
    系列 series Routledge Advances in Management and Business Studies
    The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable …… 閱讀更多內容

    NT$2,090 TWD

  • Tourism and Hospitality Management - A Modern Fusion of Sectors

    由 Anukrati Sharma, Shruti Arora, Santus Kumar Deb ……
    Tourism and Hospitality Management A Modern Fusion of Sectors assess the evolving landscape of global tourism, highlighting how tradition and innovation intersect to shape new forms of travel and hospitality. Through interdisciplinary perspectives, this collection explores emerging trends such as digital detox tourism, virtual reality in guest experiences, robotic technologies in kitchens, and the …… 閱讀更多內容

    NT$2,364 TWD

  • Non-Profit Organisations, Volume III

    Society, Sustainability and Accountability

    編輯者: Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos ……
    系列 series Business and Management (R0)
    This four-volume bookexamines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These organisations have drawn considerable attention and witnessed extensive growth as they engage in delivering public services to society. And are increasingly pressured to balance business with social goals, inherent idiosyncratic features with management …… 閱讀更多內容

    NT$5,912 TWD

  • Technological and Managerial Approaches to Fostering Sustainable Travel

    編輯者: Kittisak Wongmahesak, Pannee Suanpang ……
    The rapid changes in many dimensions that have occurred in the past decade have resulted in significant transformations in people's conditions and lifestyles. The role of technology in facilitating the fastest pace of development in human history remains a major theme of our times, especially as humanity faced the most severe pandemic of the century, COVID-19. One of the major human activities …… 閱讀更多內容

    NT$15,224 TWD

  • Dimensions of Regenerative Practices in Tourism and Hospitality

    編輯者: Pankaj Kumar Tyagi, Vipin Nadda, Kannapat Kankaew, Kaitano Dube ……
    The tourism industry faces a pressing challenge - balancing economic growth with environmental preservation and social responsibility. Traditional tourism models often lead to environmental degradation, cultural homogenization, and economic disparities. Local communities are marginalized, and natural resources are depleted, threatening the industry's long-term sustainability. Moreover, the COVID …… 閱讀更多內容

    NT$9,254 TWD

  • Sustainable Tourism Volume 2

    Entrepreneurial Trends, Opportunities, and Strategic Insights

    編輯者: Dr Manpreet Arora, Anukrati Sharma, Dr Che-Jen Su ……
    系列 series Entrepreneurship and Technology in Tourism and Hospitality
    Sustainable Tourism: Entrepreneurial Trends, Opportunities, and Strategic Insights offers a powerful look into the experiences of entrepreneurs at the forefront of sustainable tourism. Through an engaging collection of case studies, the book highlights innovative business models that are transforming tourism in rural and urban settings alike. Readers will explore how tourism entrepreneurs are …… 閱讀更多內容

    NT$3,128 TWD

  • Sustainable Tourism Volume 1

    Entrepreneurship Innovations and Strategies

    編輯者: Dr Manpreet Arora, Anukrati Sharma, Dr Che-Jen Su ……
    系列 series Entrepreneurship and Technology in Tourism and Hospitality
    Sustainable Tourism: Entrepreneurship Innovations and Strategies exploresthe evolving landscape of tourism meeting the pressing need for sustainability. Chapters examine how entrepreneurial ventures are harnessing current trends to create eco-conscious opportunities that benefit both businesses and local communities.Emerging entrepreneurial trends are unpacked along with the strategic …… 閱讀更多內容

    NT$2,991 TWD

  • Human Capital Management and Competitive Advantage in Tourism

    編輯者: Mario Silic, Mahesh Luthia, Faizan Ahmad, Partha Pratim Chakraborty ……
    Human capital management (HCM) plays a pivotal role in shaping competitive advantage within the tourism industry, where service quality, customer experience, and innovation are key differentiators. As tourism becomes competitive and globalized, the ability to attract, develop, and retain skilled workers is essential for businesses. Effective HCM strategies, like investing in employee training, …… 閱讀更多內容

    NT$7,313 TWD